Popular loungewear brand The Oodie’s parent company has been fined $101,280, almost a year after its Kids Beach Oodie was recalled over concerns it could be a fire hazard.

Davie Group Trading (Australia) Pty Ltd, which trades under The Oodie, recalled six styles of the product which did not include high fire danger warning labels.

The avocado, blue tie-dye, charcoal, fruit faces, happy flowers and stripe styles were recalled.

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The company has now been issued six infringement notices by the Australian Competition and Consumer Commission (ACCC).

“Davie Clothing supplied six designs of the Oodie without the fire label fixed to the garment or displayed on its website, as required by the safety standard,” the ACCC said.

Between September 29, 2022 and July 14, 2023, a total of 2,460 affected Kids Beach Oodies were sold to Australians.

“Fire hazard warning labels are crucial to alert consumers to the high fire danger of products and to help keep children safe.” ACCC deputy chair Catriona Lowe said.

“Children can suffer serious burns if their clothing catches fire, and we urge consumers to remain especially vigilant when kids are more likely to be near artificial heating or open flames.

“This serves as an important reminder to suppliers of kids clothing to ensure all their relevant products meet safety standards, particularly regarding the use of fire danger warning labels.

“Failure to take the necessary steps to comply can result in consumers being unaware of high fire danger risk, which is unacceptable.

“This is particularly concerning where children’s clothing is concerned.”