Patrick Van Waes
PDO Global Marketing Director CovationBio
Antwerp Metropolitan Area
1K followers
500+ connections
About
Professional with 26 years of experience in architectural coatings from product development at Levis, over technical marketing focussed on the introduction of new ingredients for the paint industry. In next steps responsible to introduce in EMEA value added services with specific customer projects improving productivity of paint factories.
Lately specialised in B2B and B2C brand marketing of paint products with Teflon* ingredient branding. Worked with all top paintbrands in EMEA from established markets (Sadolin, Alpina, V33 ...) and launched new Teflon* branded products in emerging markets (Poland, Russia, Romania...) with leading local paint producers. Developed new best in class paint product lines in collaboration with major retailers B&Q and Castorama supporting their private label strategy. Introduced and commercialised a new digital color marketing tool for the paint industry, My Color Touch, in close coöperation with Bema Colours. Experienced in the development of merchandising campaigns B2B B2C engaging the whole value chain.
Entrepreneurship and market knowledge combined with cross functional teamwork and passionated enthusiasm are my key drivers to help customers (paint producers) being succesfull in their specific markets spanning EMEA and the globe. Winner of a corporate marketing excellence award at DuPont for the downstream DuPont SmartPaint branding work at B&Q and winner of several business marketing excellence awards during the 22 years of work within Titanium Technologies business.
Sports brands are a passion concerning brand positioning. Merges business life with personal interests in sports.
Activity
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Plant Based Product Council just released its annual 2023 Consumer Research study, looking at major trends among U.S. buyers and their preferences…
Plant Based Product Council just released its annual 2023 Consumer Research study, looking at major trends among U.S. buyers and their preferences…
Liked by Patrick Van Waes
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🚨 LAST CALL! Join us on NEXT TUESDAY, September 17th in Portland, OR for a deep dive into sustainability on a shoestring budget, consumer connection…
🚨 LAST CALL! Join us on NEXT TUESDAY, September 17th in Portland, OR for a deep dive into sustainability on a shoestring budget, consumer connection…
Liked by Patrick Van Waes
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#Article - HELIOS RESINS by Nataša Čuk, Miha Steinbuecher, Nejc Vidmar, Martin Ocepek, Peter Venturini 🇬🇧 Bio-based replacement of fossil-based…
#Article - HELIOS RESINS by Nataša Čuk, Miha Steinbuecher, Nejc Vidmar, Martin Ocepek, Peter Venturini 🇬🇧 Bio-based replacement of fossil-based…
Liked by Patrick Van Waes
Experience
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Global Marketing Director
CovationBio
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voorzitter/president
AVLO vzw
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Senior Marketing Consultant EMEA
DuPont Tate & Lyle Bio Products
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Kraton Corporation
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Brand Marketing Specialist
Looking for a new opportunity
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DuPont
Education
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Katholieke Industriële Hogeschool Oost Vlaanderen - KIHO
Master's degree Organic Chemistry
Licenses & Certifications
Volunteer Experience
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President of the club & licensed A level coach middle distance running
AVLO vzw
Social Services
AVLO vzw is a non profit organisation with the goal to develop young people their sports capabilities and to provide them the opportunity to develop their talent into regional and national athletes in all disciplines of athletics. AVLO vzw also has a recreational arm. Health and pleasure by running in groups under guidance of skilled coaches.
Courses
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A,B, C selling skills
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Analytical Problem Solving for consultants
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Branding: Profitable Growth Seminar
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Consultative Selling
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Financial Fundamentals
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Industrial Marketing
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Languages
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English
Full professional proficiency
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Dutch
Native or bilingual proficiency
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German
Professional working proficiency
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French
Full professional proficiency
More activity by Patrick
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Sept 18th Lloyd is presenting at the Lubricants Expo in Dusseldorf how biobased products are shaping the the Lube industry toward sustainable…
Sept 18th Lloyd is presenting at the Lubricants Expo in Dusseldorf how biobased products are shaping the the Lube industry toward sustainable…
Liked by Patrick Van Waes
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Looking forward to connect with Portland's footwear community on bringing sustainable footwear to the consumer #susterra #biobased #renewable
Looking forward to connect with Portland's footwear community on bringing sustainable footwear to the consumer #susterra #biobased #renewable
Shared by Patrick Van Waes
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We'll be at the FDRA Shoe Sustainability and Innovation Summit in Portland next week. Will you? Come hear my associate, https://lnkd.in/gJtKhN_K…
We'll be at the FDRA Shoe Sustainability and Innovation Summit in Portland next week. Will you? Come hear my associate, https://lnkd.in/gJtKhN_K…
Liked by Patrick Van Waes
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We are proud to introduce the "lifte" line of hospital gowns made by Elan Corporation in Japan. This collection is an excellent example of their…
We are proud to introduce the "lifte" line of hospital gowns made by Elan Corporation in Japan. This collection is an excellent example of their…
Liked by Patrick Van Waes
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Yesterday, our colleagues in Vienna showcased their sporty side at the Wien Energie Business Run 2024 on the charming Danube island. At KANSAI…
Yesterday, our colleagues in Vienna showcased their sporty side at the Wien Energie Business Run 2024 on the charming Danube island. At KANSAI…
Liked by Patrick Van Waes
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