Brand color psychology

A breakdown of colour psychology!

This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared

Are you wondering how the colours and shapes in your logo influence consumers? Are you concerned your logo design is appealing to the wrong people?

Learn about the psychology of color and why you should never use certain colors in your branding. Find out what emotions each color evokes and how they can affect your customers' reactions.

Color psychology can be leveraged by brands to affect the way a current or potential client perceives the business. Colors have the power to influence emotion and are a powerful tool in brand strategy and design.

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Colors, Logos, & Emotions

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If you have any experience with graphic design, you would know that color psychology is used all the time for many different applications. Whether you're...