Branding basics

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

Branding CAN be complicated, I'll admit it. But I would love to break it down to the basics so you can propel your business forward– even in the beginning stages.

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

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This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

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Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. Learn the 7 branding basics for a successful brand from our blog plus more tips and ideas on branding & design, corporate identity, personal branding, brand strategy & marketing, branding identity, branding for business, digital marketing, and brand board & brand kit creation here. You can also get our Ultimate Branding Kit with a free customizable elegant-themed brand kit.

As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish