Employer branding

Build a strong employer brand to attract and retain top talent. Discover effective strategies to showcase your company's culture, values, and benefits to potential candidates.
Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them – Adweek Ads With People, Employee Profile Design, Festival Creative Ads, Creative Campaign Ideas, Investment Ads, Ad Campaign Design, Employee Testimonial, Bad Employees, Employee Branding

Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

AvatarА
Антон Сурков
McDonald's: Employer Brand Campaign • Ads of the World™ | Part of The Clio Network Employer Branding Campaign, Campaign Ads, Clearwater Beach Florida, Creative Advertising Design, Ad Of The World, Employer Branding, Ads Of The World, Brand Campaign, Media Campaign

McDonald's: Employer Brand Campaign • Ads of the World™ | Part of The Clio Network

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

Avatar
LEE HE
Employee Value Propositions (EVPs) capture what sets a company apart. It’s at the core of an employer brand. Some say, however, that the principles underlying traditional EVPs are simply outdated – focusing too much on the employee as a worker, not a whole human. We suggest reframing the traditional EVP model to better complement the employee as a whole – their personal identity and life experience. This will increase meaningful employee experiences and employee retention. Personal Identity, Employer Branding Design, Employer Branding Ideas, Internal Comms, Improve Employee Engagement, Employee Retention, Personal Values, Employer Branding, Life Experience

How to Humanize Your Employee Value Proposition

Employee Value Propositions (EVPs) capture what sets a company apart. It’s at the core of an employer’s brand. Some say, however, that the principles underlying traditional EVPs are simply outdated – focusing too much on the employee as a worker, rather than as a whole human. There's a better way, we promise!

Avatar
Kylie Harris