Go to market strategy framework

A service design project - Explore Starbucks' services and opportunity space for a new normal situation

Learn what a go-to-market strategy -- or GTM strategy -- is, what its core components are and how to build one. Also explore some key examples of major IT companies that have utilized GTM strategies in various ways.

Our markets & opportunities research is built on in-depth, industry-specific knowledge, gathered by expert global teams – from the Americas to Asia Pacific.

The Five-Step Brand Story Framework | The Story of Telling | Bloglovin’

What steps do you need to take to match your selling process with the buyers process?

We know that as people and as consumers, our decisions are colored by emotions. As marketers, we’re interested in giving the people making decisions about our products a great experience. To do that…

A process flow diagram that communicates elaborate steps of designing for a web presence.

Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform.

List of 51 market segment examples to help you define your target groups. Behavioral, demographic, geographic and more types of marketing segmentation.