Sustainability photoshoot

Opening Instagram, I scroll past the flashes of pearly white smiles, beach blond hair, beachy vibes and minimalistic vibes of the most active sustainable fashion Instagram influencers. Bored upon seconds, I close out of the app and ponder what a sustainable fashion influencer could have the potentia

Mother of Pearl is a luxury sustainable womenswear brand based in London that celebrates individuality, authenticity and sustainability. We make fashion with wit, heart and conscience. Explore our sustainable clothing collections, created with natural organic fabrics, respect to animals and a transparent supply chain.

There's no time to wait.

Zara spotlights sustainable fashion with its second Join Life x TRF collection. Captured in the snow, model Jean Campbell wears outerwear made from 100%

The British Supermodel Revels in Junk for Garage Magazine

maurizio cattelan and pierpaolo ferrari/new york magazine

In spite of the growing demand for eco-friendly clothing, most consumers don’t want to pay more for it. So, what’s the solution? We speak to experts from H&M, Ninety Percent and Fashion For Good to find out

We've worked with Getty Images to put together a selection of images that visualise the concept of sustainability in interesting and innovative ways

Stella McCartney and Ellen MacArthur have announced the damning findings of a sustainability report. Is this the wake-up call the fashion industry needs?