Icons & secondary marks

The seal

The UC Berkeley seal is an important part of our heritage and reinforces our legacy of leadership. For communications that connote prestige and excellence in academic and research contexts, the seal may be used as a supporting element and/or super graphic. The seal should not be used as a social media icon.

Secondary usage

The UC Berkeley seal can also be used in one-color applications (in PMS 540), grayscale, and in black only (for black-and-white applications).

Size

To maintain full legibility, never reproduce the seal at widths smaller than 1.25 inches (for print) or 215 pixels (for screen). There is no maximum size limit.

Clear space

Ensure that clear space is maintained around the seal for legibility and prominence. Photos, text and graphic elements must follow these guidelines. Use half the seal’s width as a measuring tool to help maintain clearance.

The bear

The California Golden Bear is a powerful symbol of courage and strength. The Bear may be used in non-athletic, community-building and school spirit contexts. It should always be used in conjunction with the UC Berkeley logo but not in place of it or in such a way as to infer it is the primary logo of the university. The bear should not be used as a social media icon.

Social media icons

Campus units should use their departmental branding as the profile image. The Office of Communications & Public Affairs can provide units with logo lockups sized appropriately for a variety of social media platforms.

Favicon

Use the “B” monogram as the website favicon (i.e., the small icon displayed in the browser’s address bar, or displayed next to the page’s name in a list of bookmarks). The minimum size for our favicon is 16 x 16 px. Communications & Public Affairs may approve additional uses where space is limited. The “B” monogram may not be modified or locked up with sub-brands.