Jenn Tran can't stop thinking about being the first Asian American lead in the history of "The Bachelor" franchise — not that she wants to.
"I think about it every day, all the time. I think if I pushed it aside, that would be such a dishonor to me in who I am because being Asian American, that's me," the 26-year-old aspiring physician assistant told The Associated Press.
A Vietnamese American woman reigning over Bachelor Nation marks a significant moment for the reality TV dating behemoth. Historically, fewer roses on "The Bachelor" and "The Bachelorette" have gone to contestants of color. Those that were handed out often came with plenty of thorns, including racist social media commentary.
Tran's season debuts Monday on ABC, but it's already received criticism for having few suitors of Asian descent.
Still, Tran — who made it to the final six in the last "Bachelor" season starring Joey Graziadei — is embracing her unconventional search for love as an opportunity to share her bicultural upbringing.
People are also reading…
"My mom and I speak a lot of Vietnamese together. And I can't wait for people to see that. That's not something that people have seen before," Tran says.
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Jenn Tran, a contestant on "The Bachelor."
"The Bachelor" has been a mixed bag when it comes to showcasing Asian cultures.
In 2019, "Bachelor" lead Colton Underwood went on a group date over Singaporean street food. The mostly white contestants made gagging noises and Colton, who is also white, made a toast "to weird food." The outing drew backlash and even a Washington Post column.
Tran, whose season already completed filming, assures that the show handled her Vietnamese identity respectfully.
"There is a small scene in the beginning in my intro package where I talk to my family about leaving as a bachelorette and there they cooked a big, big Vietnamese meal," Tran says. "I hope … I'm exposing people to something that's different than them. And so that can incite change and that can incite acceptance into people."
Non-white contestants and leads, including Black trailblazers Rachel Lindsay and Matt James, historically were met with hostility from the majority-white Bachelor Nation audience.
Longtime host Chris Harrison left the franchise in 2021 under fire over his handling of a racism controversy in an interview with Lindsay.
Rachel Nance, who is Filipino and Black and outlasted Tran on Graziadei's season, tearfully recounted in March getting "hundreds" of DMs and comments using racial slurs for both Black and Asian people. Some viewers were disappointed that host Jesse Palmer did not call it racism but instead asked viewers to temper their "strong opinions."
Tran hasn't been immune to the same treatment. She gets racist comments "every day" on Instagram and TikTok, she says. Her approach is to simply ignore it, though it isn't easy.
"Social media is like this platform for all these people just come at me all at once and it's a new feeling. It's overwhelming. And unfortunately, that's the world that we live in right now," Tran says. "I hope that people are more open-minded and that they open their hearts up to this truly."
Tran's star turn definitely piqued the interest of Asian Americans who don't typically watch "Bachelor" programming.
One is Vi Luong, 27, a Vietnamese American social media influencer/content creator who has only watched "The Golden Bachelor." She's never been interested in the younger incarnations.
"I'd say 90% of my friends are Asian and yeah, they're kind of like in my boat where they've never really cared until now," says Luong, who is based in Irvine, California. "The bad rhetoric I was seeing was like, 'Oh, she's a diversity hire.' Maybe but, like, I don't think that's a bad thing. … Tapping into a whole different demographic — I think it's a smart choice."
Luong already received invites to watch parties in the Asian American and Pacific Islander community. Luong, whose boyfriend is white, wants to see how Tran and the show handle interracial dating and any culture clashes. She's also looking forward to how Tran's mother handles the boyfriend meet-and-greets.
"This is where I'm like, 'Oh, this might get really interesting,'" Luong says. "If there's something you have to know about Vietnamese people, is we are very, very blunt people, very direct people, especially our parents' generation."
The star herself says her mother has only watched Vietnamese reality TV shows. Tran isn't sure how her parent will react to whatever makes it to air — but her mother wasn't shy during filming, which Tran thinks will make for good TV.
"There are some concerns and things that she brought up because of our Vietnamese culture. So that's something that I'm excited for people to learn about," Tran says.
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Jenn Tran during the taping of "The Bachelorette," which premiers Monday on ABC.
Only a few of the 25 men vying for her affections appear to be of Asian descent, and only one is Vietnamese American.
The franchise's dearth of Asian men has been an ongoing gripe: The "Bachelor" universe, which debuted in 2002, didn't have an Asian contestant until the 2016 season of "The Bachelorette."
In response to the lack of Asian men, Asian American production company Wong Fu Productions made two parody "Bachelorette" skits in 2017 and 2018. Collectively, the YouTube videos amassed more than 9 million views.
Philip Wang, co-founder and video director, plans to check out Tran's journey. He called her casting "a net positive move" but hopes the series avoids any stereotypical tropes.
"Ultimately the bachelor/ette shows are very white leaning/adjacent so it's an uphill battle to shift that branding/audience," Wang wrote in an email.
In an interview last month with the Los Angeles Times, the showrunners addressed the franchise's troubling history with race. They acknowledged falling short in responding to concerns of the few non-white leads and online bullying, and acknowledged Tran should have had more Asian suitors.
Which cities offer Asian Americans the best opportunities to financially thrive?
Which cities offer Asian Americans the best opportunities to financially thrive?
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As one of the fastest-growing demographics in the United States, Asian Americans are making serious headway in education and income. More than 59% of Asian Americans over 25 hold a bachelor's degree, up 8% over 10 years. Median income in Asian American households was roughly $107,000 in 2022 — 43% higher than the national median household income. Despite growing success for Asian Americans, 61% said hate against their group was increasing as of March 2024. And although recent FBI data suggests a downward trend in anti-Asian hate crimes, 2022 was still higher than years past.
To get a better picture of the best and worst cities for Asian Americans to prosper, MoneyGeek analyzed and ranked 178 U.S. cities based on population, educational attainment, income and homeownership among Asian Americans. We also compared the top 20 cities across two points of crime data per 100,000 residents: the cost of crime and racially motivated hate crime. We learned that California cities tend to offer the best financial climate for Asian Americans, with a few exceptions.
Key Findings
- Asian Americans excel in educational attainment and income — More than half hold bachelor's degrees and earn a median income that surpasses the national average by 43%.
- California cities exhibit a split trend — Some, like Mountain View and Santa Clara, offer high median individual earnings ($160,631 and $129,953, respectively), whereas others, such as San Bernardino, have low income levels and high housing costs.
- Safety varies among the top 20 cities — Although California cities like Yorba Linda and San Ramon have a low cost of crime, others, like Redwood City and San Jose, have much higher crime costs.
- The rate of college educational attainment for Asian Americans is lower than that of the general population in 14 cities — St. Paul, Minnesota, ranks the worst, with Asian Americans lagging behind the general population by 12 percentage points. Comparatively, Asian Americans lead the general population by 22 percentage points nationally.
Asian Americans Flourish Out West
Redwood City, California, ranks No. 1 for Asian American prosperity overall, ranking first for educational attainment, second for economic livelihood and ninth for income. Nine of the top 10 cities for Asian Americans are in California — all ranking in the top 40 across income, homeownership and economic livelihood categories. Of the cities in the overall top 10, highlights include Mountain View, California, where Asian Americans have the highest median income ($160,631) with reasonable living costs, and Milpitas, California, where 73% of the population is Asian American, and there's a 76% Asian American homeownership rate.
Irving, Texas, joins California cities in the top 10, ranking No.8 overall with high scores in educational attainment (third-best) and income (fourth-best). Just outside the top 10, Johns Creek, Georgia, ranks No.8 for median individual earnings ($105,787) and No.7 for the percentage of Asian Americans with a bachelor's degree or higher (82%), all while maintaining low living costs.
Worst Cities for Asian American Population, Homeownership and Pay
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Spokane, Washington, is the least financially prosperous city for Asian Americans, joined by Tacoma, a fellow Evergreen State city in the bottom 10. Both cities are in counties with general population unemployment rates over 6% and housing costs exceeding 31% of Asian American income.
Despite many California cities being in the top 10, San Bernardino, California, ranks in the bottom 10, with an Asian American population below 5% and high housing costs. Also near the bottom are Philadelphia and San Antonio, two of the 10 largest U.S. cities. Both rank lowest in income metrics for Asian Americans and have living costs above the national average.
How Safe Are the Top Cities for Asian Americans?
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Among the top 20 cities, two California cities — Yorba Linda and San Ramon — and Johns Creek, Georgia, stand out for low crime costs — all below $250 per capita with populations under 90,000. Yorba Linda and Johns Creek also have fewer than two racially motivated hate crimes per 100,000 people. Among top-ranking cities with populations over 148,000, Irvine, California, and McKinney, Texas, keep crime costs under $500 per capita and racially motivated crimes below 4.5 per 100,000 people.
Despite ranking first overall, Redwood City, California, has high crime costs at over $1,000 per capita. When it comes to racially motivated hate crimes, Redwood City falls into the middle of the pack (five per 100,000 people). Two California cities in the top five (San Mateo and Mountain View) have racial hate crime rates of 12 and 11 per 100,000 people. San Jose, California, and Union City, California, have the highest crime costs of this group — $1,472 and $1,329 per 100,000 people, respectively.
Tips for More Financial Prosperity
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Part of achieving financial success involves understanding and leveraging available opportunities. Here are several key strategies that Asian Americans can consider when looking to improve their finances:
Maximize scholarships
To support your educational aspirations without incurring debt, exploring scholarships for Asian students can uncover a variety of financial aid options tailored to your cultural background and academic interests.
Plan for retirement
Starting your retirement planning early allows you to harness the power of compound interest. Understanding different retirement savings strategies can set a solid foundation for a secure financial future.
Choose the right mortgage
With various mortgage options available, finding the right one can significantly impact your financial well-being. Learning about the different types of mortgages can help you make an informed decision that aligns with your long-term financial goals.
Understand your mortgage payment
When considering homeownership, it's essential to understand how your mortgage payments will fit into your budget. Using a mortgage calculator can help estimate monthly payments, including interest and principal, based on various loan scenarios.
Methodology
To rank the best cities for Asian Americans, MoneyGeek analyzed data from the Census' American Community Survey and Annual Business Survey, MoneyGeek's Safest Cities and Safest Small Cities and Towns studies, the Bureau of Labor Statistics and MIT's Living Wage Calculator. MoneyGeek started with over 600 cities in the United States with populations of 63,000 or more. Places without granular data about Asian Americans or lacking other data points for the analysis were removed to reach the final set of 178 cities.
The ranking of the best cities for Asian Americans was based on five factors: population, income, homeownership, education and economic livelihood. Each factor was weighted equally. The factors were calculated as follows:
Percent of local population that is Asian American (full weight): This percentage represents the proportion of Asian Americans within a city's total population, as reported by the United States Census Bureau's one-year American Community Survey (ACS) from 2022, the most recent data available.
Income (full weight): This factor equally comprises three metrics:
- Median individual earnings for Asian Americans (33%)
- Two-year change in individual earnings for Asian Americans (33%)
- Cost of living as a percentage of individual Asian income (33%) — Living costs are for one adult with no children. Data comes from the MIT Living Wage Calculator.
Homeownership (full weight): This factor equally comprises two metrics:
- Local Asian American homeownership (50%) — This is the percentage of all owner-occupied housing units that are owned by Asian Americans. Data comes from the United States Census Bureau's one-year American Community Survey (ACS) from 2022, the most recent data available.
- Housing costs as a percentage of monthly income (50%) — This considers monthly housing costs as a percentage of median household income for Asian Americans. Data comes from the United States Census Bureau's one-year American Community Survey (ACS) from 2022.
Educational attainment (full weight): This factor equally comprises two metrics:
- Percentage of Asian Americans with a bachelor's degree or higher (50%) — Data comes from the United States Census Bureau's one-year American Community Survey (ACS) from 2022, the most recent data available.
- Higher education gap (50%) — The difference in percentage points of the rate of Asian American bachelor's degree or greater educational attainment compared to the local rate of bachelor's degree or greater educational attainment. Data comes from the United States Census Bureau's one-year American Community Survey (ACS) from 2022.
Economic livelihood (full weight): This factor equally comprises two metrics:
- Unemployment rate (50%) — Data comes from the Bureau of Labor Statistics's Local Area Unemployment Statistics (LAUS) and is as recent as February 2024.
- Percentage of business owners that are Asian American (50%) — Data comes from the United States 2022 Annual Business Survey (ABS), with the most recent data for 2021.
We also considered crime in the top 20 cities to get a better understanding of the local environment. This exploration consists of two metrics:
- Cost of crime: This metric is based on the per capita cost of crime calculated in MoneyGeek's Safest Cities series.
- Racially motivated hate crimes per one million people: This metric indicates the number of racially motivated hate crimes for 2022 per 100,000 population, with data sourced from the FBI's Crime Data Explorer.
This story was produced by MoneyGeek and reviewed and distributed by Stacker Media.
Which cities offer Asian Americans the best opportunities to financially thrive?
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