![St. Bonaventure new athletic logo 716](https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=150%2C84 150w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=200%2C113 200w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=225%2C127 225w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=300%2C169 300w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=400%2C225 400w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=540%2C304 540w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=640%2C360 640w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=750%2C422 750w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/f8/0f800da0-437f-11ef-b945-0f37aa5569c9/669682b511a37.image.jpg?resize=800%2C450 990w)
St. Bonaventure’s athletic department unveiled its redesigned logos Tuesday.
The eyes of the wolf are a little more piercing. Its ears are more defined, and the jaw and chin got stronger. And the block lettering surrounding St. Bonaventure’s mascot is a throwback of sorts.
St. Bonaventure’s athletic program takes on a new façade as it approaches a new school year with Bob Beretta as its new athletic director.
The Bonnies rolled out a new look Tuesday morning, unveiling a redesigned set of logos and fonts that the school’s athletic teams will wear.
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“We are happy to officially share the new Bonnies Athletics marks and logos with our student-athletes, alumni and fans,” St. Bonaventure President Jeff Gingerich said in a statement. “The athletics department worked with one of the industry’s leaders in Collegiate Licensing Company to create a modernized look that also gives respectful nods to our past. The reimagining of our brand will help create consistency across all platforms while allowing for flexibility of use with expanded secondary and alternative marks.”
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The stylized wolf that adorns the primary logos has a bit more of a lifelike quality – the wolf is part of the legend of St. Francis of Assisi taming the fierce animal in Gubbio, Italy, which allowed the people there to live in harmony.
📊 Logo poll, particularly for @GoBonnies fans, alumni, boosters ... 🐺
— Rachel Lenzi 💁🏻♀️😎 (@rachelmlenzi) July 16, 2024
Are you a fan of the new St. Bonaventure look? (see LRT) If so, if not, reply in comments.
St. Bonaventure has added secondary logos that include a block-letter B worn by the men’s basketball team in 2019-20 as part of the program’s 100th anniversary, and was first worn during the 1982-83 season, as well as a logo with the silhouette of the mountains that surround the campus in Allegany, above the word “Bonnies” in block lettering.
The “STB” logo on Bona’s baseball team’s caps has also been adopted as an official alternate logo, and the design of the cursive script “Bonnies” has also been touched up.
The rollout Tuesday morning also means a new opportunity for sales. New merchandise will be available on the athletic department’s online store, which also launched Tuesday morning.
Here’s a look at the new logos:
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![St Bonaventure mountains logo](https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=150%2C57 150w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=200%2C76 200w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=225%2C85 225w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=300%2C114 300w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=400%2C152 400w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=540%2C205 540w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=640%2C243 640w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=750%2C284 750w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=990%2C375 990w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=1035%2C392 1035w, https://bloximages.chicago2.vip.townnews.com/buffalonews.com/content/tncms/assets/v3/editorial/0/ea/0ea90aec-4381-11ef-9919-73453be1ad1c/669685f1a87c7.image.jpg?resize=1082%2C410 1200w)
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