About
Passionate about patients, #HealthIT and healthcare.
An award-winning healthcare marketer with more than 20 years of experience helping companies grow and expand their healthcare business in Canada, US, Australia and Europe. A resourceful and creative team player who knows how to generate leads and brand awareness with and WITHOUT budget. A history of building high-performing teams and work environments.
Specialties: branding, digital marketing, demand generation, event marketing, content marketing, ABM, social selling, client retention, product innovation, alliances, partnerships, international expansion
Articles by Colin
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Twitter Still Great at Extending Conference Reach
Twitter Still Great at Extending Conference Reach
By Colin Hung
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5 Reasons why #HITMC is special for HealthIT Marketers
5 Reasons why #HITMC is special for HealthIT Marketers
By Colin Hung
Contributions
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You're facing last-minute changes for the conference. How can you effectively update sponsors and partners?
First, just breathe. There is ALWAYS something unforeseen that happens ahead of every conference. It has happened before and it will happen again. You aren't alone. Once your initial panic has gone away, explain to your attendees/sponsors what happened without additional commentary. Do not attempt to "put a spin on it". Just say it. The key is balancing the need for speed vs thoroughness. The worst thing you can do is incite panic. So don't send out a communication without formulating the alternatives and thinking through the impact to your sponsors/attendees. Nothing good will come from an email that just says "the conference hotel was severely damaged by a hurricane". It needs a solid plan to go with it. Breathe.
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What do you do if your personal brand needs a boost during a career transition?
Dig your well before you are thirsty! This was a great piece of advice from author Harvey Mackay While it's critical to engage your network during a career transition, you should ALWAYS be engaging your network. That way when you are in transition, you aren't having to reconnect and restart relationships. Social media should definitely be your first stop - commenting, being active in groups, etc. But don't forget about your IRL network too! Attend local conferences and meetups. Volunteer at relevant associations. All of this will help make your transition smoother and get you closer to your career goals.
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Here's how you can foster strong relationships with clients and prospects in a remote work setting.
Building relationships with clients and prospects in-person is hard. Doing it remotely is even harder, but the same rules apply: - Listen more than you speak - Be present (no distractions & no multi-tasking) - Bring value (aka be helpful) - Drop the corporate-speak - Stay in regular contact The goal should not be to replicate what happens in-person. Instead, leverage the unique aspects of virtual, like commenting on the person's background, sending video messages vs just written emails, and use "reactions" during discussions (we all love the applause icon). Above all, be human and be yourself.
Activity
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Friends across my network: there's a Head of Marketing opportunity that I am hoping to help someone fill. Hybrid, and the in-office location is…
Friends across my network: there's a Head of Marketing opportunity that I am hoping to help someone fill. Hybrid, and the in-office location is…
Liked by Colin Hung
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Awesome media hit for an awesome partner, Amplitude Vascular Systems, showcasing one of the industry's finest leaders, Mark Toland. Thank you…
Awesome media hit for an awesome partner, Amplitude Vascular Systems, showcasing one of the industry's finest leaders, Mark Toland. Thank you…
Liked by Colin Hung
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Martha van Berkel brings home the Bacon when it comes to modern SEO and the schema that drives it. Worth a listen for healthcare marketers. Thanks…
Martha van Berkel brings home the Bacon when it comes to modern SEO and the schema that drives it. Worth a listen for healthcare marketers. Thanks…
Liked by Colin Hung
Experience
Publications
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Social Media and the Patient Experience
JACR - Journal of the American College of Radiology
More activity by Colin
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Short answer: We don’t know exactly how zero-click trends apply to healthcare. But here’s what we do know: ▶ Up to 2/3 of all searches across the…
Short answer: We don’t know exactly how zero-click trends apply to healthcare. But here’s what we do know: ▶ Up to 2/3 of all searches across the…
Liked by Colin Hung
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Building a Healthcare PR Team is Like a Jigsaw Puzzle Marketing and PR professional play well together. HOWEVER, I have always believed that…
Building a Healthcare PR Team is Like a Jigsaw Puzzle Marketing and PR professional play well together. HOWEVER, I have always believed that…
Shared by Colin Hung
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🤝 Today we hosted the Innovation Factory leadership team at ventureLAB, showcasing our Hardware Catalyst Initiative (HCI) and MedTech Lab. Our…
🤝 Today we hosted the Innovation Factory leadership team at ventureLAB, showcasing our Hardware Catalyst Initiative (HCI) and MedTech Lab. Our…
Liked by Colin Hung
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Loved joining Grace Vinton's HITea with Boston-area women in health IT. Thank you KAID Health for supporting important connections and support for…
Loved joining Grace Vinton's HITea with Boston-area women in health IT. Thank you KAID Health for supporting important connections and support for…
Liked by Colin Hung
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I’m excited to speak at @CAQH Connect this September in Washington, D.C. - particularly sharing the stage with Kaveh Safavi. This conference is a…
I’m excited to speak at @CAQH Connect this September in Washington, D.C. - particularly sharing the stage with Kaveh Safavi. This conference is a…
Liked by Colin Hung
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So great to visit Nima Khadem Mohtaram, Ph.D. and the team over at ventureLAB this morning!
So great to visit Nima Khadem Mohtaram, Ph.D. and the team over at ventureLAB this morning!
Liked by Colin Hung
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📣📣ventureLAB is hiring! We have exciting roles in program coordination to financial controller to founder alumni relations, and more! Since I…
📣📣ventureLAB is hiring! We have exciting roles in program coordination to financial controller to founder alumni relations, and more! Since I…
Liked by Colin Hung
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