Minimalist advertising

Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

Posters in which brands speak for themselves.

Clever copy and simple graphics were hallmarks of mid-century advertising-- qualities perfectly embodied by Volkswagen’s iconic "Think Small" campaign. Doyle Dane Bernbach designed the ad shown here in 1962, which still stands as one of the greatest of all time.

We are surrounded by items, buildings, and even software that was designed one way or another. It tends to stick out when something is so poorly considered that we have to stop and wonder “what were they thinking?” Fortunately, most of the things around us conform to our expectations. A table is a table and a street sign is a street sign.

It's not easy to break through the marketing noise and get your audience's attention. Adopting a minimalist choice can help set you apart. In this article, we’ll show you how to create high impact, minimalist flyer designs for your own brand.

Print ads for Mercedes-Benz official service

Posters in which brands speak for themselves.

I currently have a headache. So, take a look.

You’re a web designer living large in the 21st century. Your job is defined by screens and software. What in the world could you possibly learn about design from a bunch of old dusty print ads? The answer of course, is “a ton.” Today we’re examining one of the most ...

Creative Advertising Campaign