Katja Fašink

expert panel

Starting a new job in a new field—often straight out of college—can be an intimidating and sometimes frightening ordeal. In addition to meeting your new co-workers and getting used to different processes and policies, the beginning of any new career can often leave you wondering if your skills will be up to par or if what you learned in school will be enough to help you excel in your daily work.  While it won’t extinguish all your first-day jitters, proper preparation is often the key to assuaging any doubts you may have about your current abilities. To help you do so, 14 members of Forbes Communications Council draw on their years of experience in the communications field to offer their best advice for early-stage communications professionals who want to be successful in their field.

expert panel

In today’s fast-paced, social-media fueled business world, a company’s reputation is a primary asset that must be well-maintained to ensure sustained growth and success. Without warning, an organization can find itself facing the kind of negative publicity every business fears, with consumers widely sharing news or information that damages the sense of goodwill and positive image it has worked hard to foster, and this can quickly begin to impact revenue. Comms pros play a crucial role in maintaining their company’s trust and credibility among its stakeholders. Here, 12Forbes Communications Council members share how their communications teams make sure that the reputations their organizations have cultivated remain untarnished in the eyes of customers, investors and the public. Check out the tools and tactics these communications leaders employ to maintain their organizations’ reputations—and bottom lines.

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Seamlessly blending the content of the summit with the organizational aspects is important—and integral to creating a highly collaborative and creative space.

expert panel

The world of professional communications is a dynamic and constantly evolving field, which means those who work within it must also consistently evolve their skill sets. Today, certain skills are highly valued by comms leaders, and teammates who acquire and refine them will be considered great assets to their team and company. A skilled comms professional is capable of handling higher-level responsibilities, receives more visible projects and can achieve greater overall career success. Below, 19 members of Forbes Communications Council share key competencies comms leaders are seeking in current employees and potential hires. Comms pros who gain these abilities and master them will increase their attractiveness to employers.

expert panel

Taking a stance regarding a controversial social or political cause can be uncomfortable, and perhaps consequential to some degree, for individual people; for a corporation, it can be downright dangerous to the brand and its bottom line. In today’s polarized society, companies must think carefully before choosing to go public with a strong political or social message. Given the situation in Florida, with Disney facing loud criticism and potential economic consequences (warranted or not) for its alleged political activism, company leaders have a lot to consider as they try to decide if their organizations should wade into political or social commentary in 2023. Below, 17 members of Forbes Communications Council weigh in with appropriate and authentic approaches to publicly expressing a point of view on the part of an entire organization.

expert panel

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building a recognizable and successful brand. It makes sense, then, that those about to launch a new business often feel overwhelmed and in need of expert guidance to navigate this important decision. Below, 16 Forbes Communications Council members share their top tips for choosing a company name and logo that accurately reflects a brand, resonates with its audience, stands out from the crowd and helps company leaders establish a strong foundation upon which to grow their business.