Journalist tracking the consumer space which include sectors like consumer electronics and smartphones, FMCG and omni-channel retail. I joined ET as a fresher in 2003 and rose through the ranks learning the intricacies of businesses, consumer behaviour and journalism. A post-graduate in journalism and mass communication, and an alumnus of Mudra Institute of Communications, Ahmedabad, I cover a wide variety of stories such as news, trends, features and data-driven analysis outlining the impact of the consumer sector on the economy. I can be reached at @writankarm (Twitter) and [email protected]