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{{Short description|Undisclosed advertising by Korean YouTubers}}
The '''2020 Korean YouTube backdoor advertising controversy''' refers to the practice of undisclosed or 'backdoor' advertising by Korean
== Beginning of the controversy ==
[[File:180331 Kang Min-kyung at Incheon International Airport (2) (cropped).jpg|thumb| Kang Min-kyung at [[Incheon International Airport]]]]
On 15 July 2020, Dispatch, a Korean media organisation, reported that prominent Korean internet celebrities such as Han Hye-yeon (한혜연) and [[Kang Min-kyung|Kang Min-kyung (강민경)]] were involved in the process of undisclosed or 'backdoor' advertising, where products were promoted without the disclosure of a paid partnership.<ref>{{Cite web|
Subsequently, prominent figures such as singer Kang Min-gyeong (강민경) and YouTuber 'Charm PD' (참피디) also revealed their involvement in this practice. The latter would also publicly reveal that several other prominent Korean YouTubers were similarly involved
== Impact on YouTubers ==
YouTubers such as [[mukbang]] food reviewers Tzuyang (쯔양), Embro (엠브로), Moon Bok-hee (문복희), and Hamji (햄지) publicly apologised for their actions by admitting to their use of undisclosed advertising.<ref>{{Cite web|last=
== Legal regulation ==
The growing scale of the controversy led to the official involvement of the South Korean Fair Trade Commission (FTC).<ref>{{Cite web|last=
The regulations required internet celebrities to clearly disclose instances of advertising and paid sponsorships as well as associated payments, and prohibited ambiguous phrases such as 'experience group' and 'thanks to'. Contravention of these regulations would
== Impact on other countries ==
The strict response by the South Korean
== References ==
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==External links==
{{YouTube navbox}}
{{DEFAULTSORT:Korean YouTube backdoor advertising controversy
[[Category:YouTube]]▼
[[Category:
▲[[Category:2020s YouTube controversies]]
[[Category:Advertisements]]
[[Category:Controversies in South Korea]]
[[Category:Ethically disputed business practices]]
[[Category:Internet in South Korea]]
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