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{{short description|Deliberate use of fear-based tactics}}
{{Political campaigning}}
'''Fearmongering''', or '''scaremongering''', is a form of manipulation whichthat causes fear by using exaggerated rumors of impending danger.<ref>[{{Cite web|url=https://en.oxforddictionaries.com/definition/fearmongering|title=fearmongering Oxford- Livingdefinition of fearmongering in English &#124; Oxford Dictionaries]|date=February 8, 2017|archive-url=https://web.archive.org/web/20170208033246/https://en.oxforddictionaries.com/definition/fearmongering |archive-date=2017-02-08 }}</ref>
 
'''Fearmongering''' or '''scaremongering''' is a form of manipulation which causes fear by using exaggerated rumors of impending danger.<ref>[https://en.oxforddictionaries.com/definition/fearmongering Oxford Living Dictionaries]</ref>
 
==Theory==
According to [[evolutionary psychologyanthropology]] and [[evolutionary biology]], humans have a strong impulse to pay attention to danger because awareness of dangers has been important for survival throughout ourtheir [[evolution|evolutionary]]ary history]]. ThisThe effect is amplified by [[cultural evolution]] when the [[news media]] cater to ourpeople's appetite for news about dangers.<ref name=Shoemaker>{{cite journal| last1=Shoemaker |first1=Pamela J. |title=Hardwired for News: Using Biological and Cultural Evolution to Explain the Surveillance Function |journal=Journal of Communication |date=1996 |volume=46 |issue=3 |pages=32–47 |doi=10.1111/j.1460-2466.1996.tb01487.x}}</ref>
 
The attention of citizens is a fiercely contested resource that [[news media]], [[political campaign]]ers, [[Reformreform movement|social reformers]], [[advertising|advertisers]], [[Nonnon-governmental organization|civil society organizations]], [[Missionarymissionary|missionaries]], and cultural [[Eventevent management|event makers]] are competingcompete over, according to [[attention economy]].<ref>{{cite journal |last1=Zhu |first1=Jian-Hua |title=Issue competition and attention distraction: A zero-sum theory of agenda-setting |journal=Journalism Quarterly |date=1992 |volume=69 |issue=4 |pages=825–836 |doi=10.1177/107769909206900403|s2cid=144203162 }}</ref>
 
[[Agency (sociology)|Social agents]] of all kinds are often using fearmongering as a tactic in thisthe competition for attention, as illustrated by the examples below.<ref name=Shoemaker /><ref>{{cite book |last1=Altheide |first1=David L. |title=Media Edge: Media Logic and Social Reality |date=2014 |publisher=Peter Lang Publishing |isbn=978-1-4331-2645-11433126451}}</ref>
 
Fearmongering can have strong [[psychology|psychological]] effects, which may be intended or [[Unintendedunintended consequences|unintended]]. One hypothesized effect is [[mean world syndrome]], wherein which people perceive the world as more dangerous than it really is.<ref>{{cite journal |last1=Gerbner |first1=G |title=The "mainstreaming" of America: violence profile number 11 |journal=Journal of Communication |date=1980 |volume=30 |issue=3 |pages=10–29 |doi=10.1111/j.1460-2466.1980.tb01987.x}}</ref><ref>{{cite book |last1=Signorielli |first1=N |editor1-last=Signorielli |editor1-first=N |editor2-last=Morgan |editor2-first=M |title=Cultivation Analysis: New Directions in Media Effects Research |chapter=Television’s Mean and Dangerous World: A Continuation of the Cultural Indicators Perspective| date=1990 |publisher=Sage |pages=85–106}}</ref> Fearmongering can make people fear the wrong things, and use antoo excessive amount ofmany resources to avoid rare and unlikely dangers, while more probable dangers are ignored. For example, some parents have kept their children at home to prevent [[Childchild abduction|abduction]] while they paid less attention to more common dangers such as [[lifestyle disease]]s or [[traffic accident]]s.<ref name="Glassner">{{cite book |last1=Glassner |first1=B |title=The Culture of Fear: Why Americans are Afraid of the Wrong Things |date=1999 |publisher=Basic Books}}</ref> Fearmongering can produce a [[Rallyrally 'round the flag effect|rally around the flag effect]], by increasing support for the incumbent political leaders. For example, official warnings about the risk of [[terrorism|terrorist]] attacks have led to increased support for the presidentproposed policies of the [[US President]]s.<ref>{{cite journal |last1=Willer |first1=R |title=The effects of government-issued terror warnings on presidential approval ratings |journal=Current Research in Social Psychology |date=2004 |volume=10 |issue=1 |pages=1–12}}</ref><ref>{{cite book |last1=Nacos |first1=B. L. |title=Selling Fear: Counterterrorism, the Media, and Public Opinion |date=2011 |publisher=University Of Chicago Press |isbn=978-0-226-56719-80226567198}}</ref>
 
Collective fear is likely to produce an [[Authoritarianauthoritarian personality|authoritarian]] mentality]], desire for a [[Strongmanstrongman (politics)|strong leader]], strict [[discipline]], [[Punishmentpunishment|punitiveness]], [[Tolerationtoleration|intolerance]], [[xenophobia]], and less [[democracy]], according to [[Theory of Regal and Kungic Societal Structures|regality theory]]. Historically, thisthe effect has been exploited by [[political entrepreneur]]s in many countries for purposes such as increasing support for an [[Authoritarianismauthoritarianism|authoritarian]] government, avoiding [[democratization]], or preparing the population for war.<ref name="Fog">{{cite book |last1=Fog |first1=A |title=Warlike and Peaceful Societies: The Interaction of Genes and Culture |date=2017 |publisher=Open Book Publishers |isbn=978-1-78374-405-31783744053 |url=https://books.google.com/books?id=p845DwAAQBAJ}}</ref>
 
==Examples==
 
===Political campaign advertisements===
[[File:Daisy (1964).webm|thumb|250px|left|thumbtime=3|"Daisy" advertisement]]
{{main article|Gevald campaign}}
[[File:Daisy (1964).webm|thumb|250px|left|thumbtime=3|"Daisy" advertisement]]
''[[Daisy (advertisement)|Daisy]]'' is a famous television commercial that aired in 1964 and was run by [[Lyndon B. Johnson]]'s [[Lyndon B. Johnson 1964 presidential campaign|presidential campaign]]. It begins with a little girl standing in a meadow, birds chirping in the background; she picks and clumsily counts the petals off of a daisy. When she reaches 'nine', an ominous male voice begins a launch countdown. The girl's gaze turns toward the sky and the camera zooms into her eye until her pupil blackens the screen. As the countdown reaches zero, a nuclear explosion flashes on and morphs into a mushroom cloud. While the firestorm rages, Johnson's declares, "These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Another voice then says, "Vote for President Johnson on November 3. The stakes are too high for you to stay home."<ref>{{cite web
|url=https://www.youtube.com/watch?v=IkWAhuXtalw
|archive-url=https://ghostarchive.org/varchive/youtube/20211219/IkWAhuXtalw |archive-date=2021-12-19 |url-status=live|title=Classic Political Ad: Daisy Girl (1964)
|website=[[YouTube]] |date=26 October 2006 |access-date=25 August 2010}}{{cbignore}}</ref>
 
===Mass media===
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Fearmongering is routinely used in [[psychological warfare]] for the purpose of influencing a target population. The tactics often involves defamation of an enemy by means of [[smear campaign]]s. [[False flag]] attacks have been used as a pretext for starting a war in many cases, including the [[Gulf of Tonkin incident]], the [[Shelling of Mainila]], and [[Operation Himmler]].
 
[[Terrorism]] is also a kind of psychological warfare. It is creating violence and terror in order to get media attention or to scare an enemy.<ref>{{cite book |last1=Weimann |first1=G |last2=Winn |first2=C |title=The theater of terror: Mass media and international terrorism |date=1994 |publisher=Longman}}</ref><ref>{{cite book |last1=Altheide |first1=D. L. |title=Terrorism and the Politics of Fear |date=2006 |publisher=AltaMira Press}}</ref>
<ref>{{cite book |last1=Altheide |first1=D. L. |title=Terrorism and the Politics of Fear |date=2006 |publisher=AltaMira Press}}</ref>
 
A remarkable tactic is the so-called [[strategy of tension]]., This strategywhich is based on making violence and chaos in order to create [[political instability]], to [[Defamationdefamation|defame]] an opponent, to pave the way for a more [[Authoritarianism|authoritarianauthoritarianism]] or [[Fascism|fascist]] government, or to prevent the [[Decolonization|liberationdecolonization]] of [[Colonycolony|colonies]]. The strategy of tension is associated in particular with the widespread [[political violence]] in the so-called [[Years of Lead (Italy)|Years of Lead]] in the 1960s to 1980s in [[Italy]]. There were many [[terrorism|terrorist]] attacks in the country in these years. Some of these attacks were committed by [[right-wing]] and [[neo-fascist]] groups, whileand other attacks were attributed to [[left-wing]] groups. Many of the apparent left-wing attacks were suspected or confirmed [[false flag]] attacks. The main purpose of the strategy of tension in Italy was to prevent the [[communism|communistcommunists]] party from gaining power and to pave the way for a [[Neo-fascistneofascist]] government. Historians disagree about who were controlling the strategy of tension, but there is evidence that both national Neo-fascistneofascist groups and foreign powers were involved.<ref>{{cite book |last1=Ferraresi |first1=F |title=Threats to Democracy: The Radical Right in Italy after the War |date=1996 |publisher=Princeton University Press}}</ref><ref>{{cite book |last1=Cento Bull |first1=A |title=Italian Neofascism: The Strategy of Tension and the Politics of Nonreconciliation |date=2007 |publisher=Berghahn Books}}</ref><ref>{{cite book |last1=Willan |first1=P |title=Puppetmasters: The Political use of Terrorism in Italy |date=1991 |publisher=Authors Choice Press}}</ref><ref name="Fog" />
<ref>{{cite book |last1=Cento Bull |first1=A |title=Italian Neofascism: The Strategy of Tension and the Politics of Nonreconciliation |date=2007 |publisher=Berghahn Books}}</ref>
<ref>{{cite book |last1=Willan |first1=P |title=Puppetmasters: The Political use of Terrorism in Italy |date=1991 |publisher=Authors Choice Press}}</ref>
<ref name="Fog" />
 
==See also==
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* [[Appeal to fear]]
* [[Culture of fear]]
* [[Crowd manipulation]]
* [[Demagogue]]
* [[Emotional blackmail]]
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* [[Fnord]]
* [[Intimidation]]
* [[Manipulation (psychology)|Manipulation]]
* [[Missing-children milk carton]]
* [[Moral panic]]
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{{DEFAULTSORT:Fear Mongering}}
[[Category:Fear]]
[[Category:Political campaign techniques]]
[[Category:Ethically disputed political practices]]