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{{Short description|Typographical symbol (℠)}}
{{Punctuation marks|℠}}
{{Distinguish|Trademark symbol|Registered trademark symbol|Copyright symbol}}
The '''[[service mark]] symbol''' ('''℠'''), the letters ''SM'' in superscript style) is a [[symbol]] used in the [[United States]] to provide notice that the preceding mark is a [[service mark]]. This symbol has some legal force, and is typically used for service marks not yet registered with the [[U.S. Patent and Trademark Office]]; registered service marks are instead marked with the same symbol used for registered trademarks, the [[registered trademark symbol]] ®. The proper manner to display the symbol is immediately following the mark in superscript style.▼
{{Use American English|date = March 2019}}
{{Use mdy dates|date = March 2019}}
{{More citations needed|date=August 2021}}
 
{{Infobox symbol
The character is mapped in [[Unicode]] as {{unichar|2120|Service mark|html=}}.<ref>{{cite web |url=http://www.unicode.org/charts/PDF/U2100.pdf▼
|mark = {{not a typo|℠}}
|unicode = {{unichar|2120|Service mark|html=}}
|different from = {{unichar|2122|trade mark sign|nlink=}}<br />{{unichar|00AE|Registered sign|nlink=}}
}}
 
▲The '''[[service mark]] symbol''' ('''{{char|℠'''),}} (the letters ''{{angbr|SM''}} in [[small caps|small capitals]] and [[subscript and superscript|superscript]] style), is a [[symbol]] used in the [[United States]] and some other jurisdictions to provide notice that the preceding mark is a [[service mark]]. This symbol hasmay some legal force, and is typicallybe used for service marks not yet registered with the [[U.Srelevant national authority. PatentUpon andsuccessful Trademark Office]];registration, registered service marksservices are instead marked with the same symbol as is used for registered trademarks, the [[registered trademark symbol]] {{char|®}}. The proper manner to display the symbol is immediately following the markservice name, in superscript style.
 
==Computer systems==
{{Main|Unicode input}}
 
▲The characterservice mark symbol is mapped in [[Unicode]] as {{unichar|2120|Service mark|html=}}, in the [[Letterlike symbols]] block.<ref>{{cite web |url=httphttps://www.unicode.org/charts/PDF/U2100.pdf
|title=The Unicode Standard 7.0, Letterlike Symbols
|publisher=Unicode, Inc.
}}</ref> The HTML entity is <code>&amp;#8480;</code>.
}}</ref> Unlike the similar [[trademark symbol]], there is no simple way to type the service mark symbol on [[Microsoft Windows]], but the built-in [[Character Map (Windows)|charmap]] application can help. In [[Microsoft Outlook]] or [[Microsoft Word|Word]] type {{key press|2120}} and {{key press|Alt-X}}. On [[Macintosh]] systems, the symbol can be inserted by using the Character Palette. On [[Linux]] systems, it can be inserted by pressing {{key press |Compose}}, then {{key press|s}} and finally {{key press|m}}.▼
 
▲}}</ref> Unlike the similar [[trademark symbol]], there is no simple way to type the service mark symbol on [[Microsoft Windows]], butor the built-inApple [[Character Map (Windows)|charmapMacOS]] applicationsystems. canHowever help.the Insymbol [[Microsoftmay Outlook]]be orselected from the [[MicrosoftCharacter WordMap (Windows)|WordWindows Character Map]] typeor {{keythe press|2120}}MacOS and''Character {{key press|Alt-X}}Palette''. On [[MacintoshLinux]] systems,and thesimilar symbolsystems canwith be inserted by using the Character Palette. Ona [[LinuxCompose key]] systems, it can be inserted by pressingusing {{key press |Compose}}, then {{nbsp}}{{key press|s}} and finally {{nbsp}}{{key press|m}}.
 
==Related symbols==
* The registered[[Registered trademark symbol]] {{unichar|00AE|Registeredis sign|nlink=Registered trademark symbol|html=}},also used for registered service marks.
* [[Trademark symbol]] {{char|™}}
* The similar symbol, {{unichar|2122|TRADE MARK SIGN|nlink=trademark symbol|html=}}, featuring the letters ''TM'' instead of ''SM''.
 
==See also==
* [[World Intellectual Property Organization]]
* [[Service mark]]
 
==References==
<references/>
 
{{Navbox punctuation}}
 
[[Category:United States trademark law]]
[[Category:Services marketing]]
[[Category:Typographical symbols]]
 
 
{{typTyp-stub}}
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