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| traded_as = {{tyo|9409}}
| ISIN = JP3429000007
| former_name =
| foundation ={{start date and age|1957|11|1}}
| location = 6-9-1 [[Roppongi]], Minato, Tokyo, Japan
| key_people = {{unbulleted list|
|{{ill|Hiroshi Hayakawa|jp|早河洋}}
|(Chairman
|{{ill|Hiroshi Shinozuka|jp|篠塚浩}}
|{{nowrap|([[President (corporate title)|President]])}}
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|(Senior Executive Director)
}}
| area_served = Japan,
| industry = [[Media (communication)|Media]]
| services = [[Television broadcasting]]
| revenue = {{Unbulleted list|{{decrease}} JP¥264,557 million
| operating_income = {{Unbulleted list|{{increase}} JP¥14,413 million
| net_income = {{Unbulleted list|{{decrease}} JP¥12,600 million
| assets = {{Unbulleted list|{{increase}} JP¥473,739 million
| equity = {{Unbulleted list|{{increase}} JP¥376,105 million
| owner = [[The Asahi Shimbun|The Asahi Shimbun Company]] (24.72%)<br/>[[Toei Company|Toei]] (17.51%)<br/>[[CyberAgent]] (8%)<br/>Murayama family (co-owner of Asahi Shimbun; 5% through Kosetsu Museum of Art)<br/>[[Mizuho Trust & Banking]] (4.01% through [[Trust & Custody Services Bank]])<br/>[[Kyushu Asahi Broadcasting]] (3.2%)<br/>[[recruit (company)|Recruit]] (2.09%)<br/>[[State Street Bank and Trust Company|State Street BTC of Japan]] (2.02%)<br/>[[Asahi Shimbun|The Asahi Shimbun Foundation]] (2%)<br/>[[Northern Trust]] (1.92%)<br/>[[The Master Trust Bank of Japan]] (1.77%)<br/>[[Asahi Broadcasting Corporation|Asahi Broadcasting Group Holdings]] (1.43%)<br/>[[Dentsu]] (1.31%)<br/>[[ANA Holdings]] (0.20%)
| num_employees = {{Unbulleted list|{{decrease}} 5,229
| parent = [[Asahi Shimbun]] (24.83%)
| subsid = TV Asahi Corporation<br/>CS 110 Co., Ltd.<br/>Flex Co., Ltd.<br/>[[Japan Cable Television]]<br/>[[Shin-Ei Animation]]<br/>TV Asahi America Inc.<br/>TV Asahi Music Co., Ltd.<br/>TV Asahi Productions, Co., Ltd.<br/>TV Asahi Service Co., Ltd.<br/>Video Pack Nippon<br/>
| homepage = {{URL|https://www.tv-asahi.co.jp}}
| footnotes = Non-financial data from [https://www.tv-asahihd.co.jp/corp/prof.html Corporate Profile]. Financial data listed here are from [https://web.archive.org/web/20211218235527/https://www.tv-asahihd.co.jp/securities/data/2021/20210629.pdf the archive copy of TV Asahi's 2021 Financial Report]
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| logo = TV Asahi Logo.svg
| logo_size = 150px
| city = Tokyo
| branding = tv asahi<br />テレビ朝日<br />''EX''
| digital = 24 ([[UHF]])
| virtual = 5
| translators =
| affiliations = [[All-Nippon News Network]]
| founded = {{start date and age|1957|11|01}}
| airdate = {{start date and age|1959|02|01}}
| location = [[Kantō region
| callsign_meaning = '''J'''apan's<br>'''O'''riginal Free-to-Air<br>'''E'''ducational TV Station<br>'''X''' (10, former channel assignment)
| sister_stations = '''BS Asahi'''<br>'''Tele Asa Channel 1'''<br>'''Tele Asa Channel 2'''<br>
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| owner = TV Asahi Corporation
| licensing_authority = [[Ministry of Internal Affairs and Communications|MIC]]
| former_channel_numbers = Analog: 10 (VHF,
| former_affiliations = JOEX-TV (
| power = 10 kW
| erp = 68 kW
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| romanized_name = Kabushiki-gaisha Terebi Asahi
| type = [[Kabushiki gaisha]]
| area_served = Worldwide
| foundation = {{start date and age|2013|10|15}}
| location = 6-9-1 [[Roppongi]], Minato, Tokyo, Japan
| key_people = {{plainlist|
* Hiroshi Hayakawa
* Hiroshi Shinozuka
}}
| industry = Media
| services = Television broadcasting
| revenue = {{increase}}[[Japanese yen|¥]]267,928 million
| operating_income = {{increase}}¥267,928 million
| net_income = {{increase}}¥11,678
| assets = {{increase}}¥317,239 million
| num_employees = 4,021 (as of March 31, 2014)
| parent = TV Asahi Holdings Corporation
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}}
{{Nihongo foot|'''TV Asahi Corporation''',|株式会社テレビ朝日|Kabushiki gaisha Terebi Asahi|group=lower-alpha}} commonly abbreviated as {{Nihongo|2=テレ朝|3='''Tere Asa'''}}, with the call sign '''JOEX-DTV''' (channel 5), is a Japanese [[television station]] subsidiary of certified broadcasting holding company {{nihongo foot|'''TV Asahi Holdings Corporation''',|株式会社テレビ朝日ホールディングス|Kabushiki gaisha Terebi Asahi Hōrudingusu|group=lower-alpha}} itself controlled by [[The Asahi Shimbun|The Asahi Shimbun Company]] serving as the flagship station of the [[All-Nippon News Network]]. Its studios are located in [[Roppongi]], [[Minato, Tokyo|Minato
[[File:Asahi_National_Broadcasting_logo.png|thumb|TV Asahi "Channel 10" old logo, used 1977-1996]]▼
[[File:View of TV Asahi.jpg|thumb|View of TV Asahi headquarters since 2003]]▼
==History==
=== Pre-launch ===
After [[NHK General TV]], [[Nippon Television|Nippon TV]], and [[
On October 10, 1957, Tokyo Educational Television held its first shareholders meeting and changed its company name to '''Nippon Educational Television Co., Ltd. (NET)'''.<ref name=":0" />{{Rp|page=22}} In November 1 of the same year, the broadcaster was later established.<ref name=":0" />{{Rp|page=24}}After [[Fuji
[[File:Nihon Educational Television logo (1957-1960).svg|thumb|The first NET TV logo, used 1957-1960]]
▲[[File:
▲=== As Nippon Educational Television Corporation ===
At 9:55a.m. on February 1, 1959, NET signed on, airing at least 6.5 hours of programming per day.<ref name=":0" />{{Rp|page=39}}By April, this figure was extended to 10 hours.<ref name=":0" />{{Rp|page=42}}With the launch of the [[Mainichi Broadcasting System]] and [[Kyushu Asahi Broadcasting]] on March 1, 1959, NET programming started airing on those mentioned broadcasters. Shortly after the start of broadcasts, NET broadcast their first live program, which is the wedding of Crown Prince (now Emperor Emeritus) [[Akihito]] and [[Empress Michiko]] held on April 10 of the same year.<ref name=":0" />{{Rp|page=49–50}}
At the time, its broadcasting license dictated that the network was required to devote at least 50% of its airtime to educational programming, and at least 30% of its airtime to children's educational programming.<ref name=":1">{{Cite web |title=50 Years of Educational Broadcasting |url=https://www.nhk.or.jp/bunken/research/title/year/2009/pdf/005.pdf |url-status=live |website=NHK Broadcasting Research Institute |language=ja |archive-url=https://web.archive.org/web/20130407211630/https://www.nhk.or.jp/bunken/research/title/year/2009/pdf/005.pdf |archive-date=2013-04-07 }}</ref> However, the for-profit educational television model eventually proved to be a failure. In July 1959, average ratings of the network
In 1960, NET began its transformation into a general-purpose television station.<ref name=":1" /> It began to broadcast [[anime]] and foreign movies (in the following years, the channel contains not only original anime but also foreign [[cartoons]] dubbed into Japanese and some subtitled
Since April 1961, the station began adding
In November 1963, NET joined forces with [[NHK General TV]] for the first live via satellite telecast in Japanese TV history.
==== Transition from educational
The switch to general programming also led to an infighting among the management. In contrast to the then-president of NET TV, Hiroshi Ogawa (from [[Toei Company
In the 1960s, NET TV also started airing foreign films as part of its schedule.<ref name=":0" />{{Rp|page=67}}The NET TV premiere of ''The Morning Show'' in 1964 created a trend for a news-talk format on daytime Japanese TV, causing other networks to follow suit, it was the first Japanese morning program in its format.<ref name=":0" />{{Rp|page=116}}Hyōten, NET TV's drama in 1966, had a 42.7% ratings in its finale.<ref name=":0" />{{Rp|page=121}}The success of the drama made the network to adjust its target audiences to single and married females.<ref name=":0" />{{Rp|page=127}}Despite heavily focusing on entertainment programs, they continued to broadcast educational programs, albeit on a limited number of hours every morning.<ref name=":0" />{{Rp|page=77}} In 1967, NET TV launched the Minkyokyo to strengthen the production of educational programs.<ref name=":0" />{{Rp|pages=74–75, 132}}In April 1967, they started to broadcast in color TV, and by 1969, all of its programs were broadcast in color.<ref name=":0" />{{Rp|page=134–135}}After 1968, many regional broadcasters in Japan began to pop up. This led to the broadcaster launching the [[All-Nippon News Network]] on April 1, 1970, the country's 4th national network, with NET producing national news and other nationally produced programming for the regional channels that had joined the network.<ref name=":0" />{{Rp|page=161–163}}With the continuous network expansion, NET TV shifted its focus on its target audience again, this time from females, to being family oriented similar to the US PBS.<ref name=":0" />{{Rp|page=169–170}}
But the best was yet to come. One year after ANN was launched, the ground-breaking superhero series such as ''[[Kamen Rider]]'',
[[File:Asahi_National_Broadcasting_logo.png|thumb|TV Asahi "Channel 10" old logo, used from 1977 to 1996. After the "Network Symbol" was introduced, this logo was still used on the sign-on/sign-off bumper until 2001.]]
[[File:TV Asahi Roppongi Center.JPG|thumb|TV Asahi Roppongi Center (old building, photographed in October 1989).]]
In November 1973, the Ministry of Posts revised its plans on how TV broadcasters would operate, including abolishing education-focused TV broadcasting. Therefore, NET's transformation into a general-purpose television station was complete by that same month, when NET, along with the educational channel "Tokyo Channel 12" (now [[TV Tokyo]]) in [[Tokyo]] applied and received a general purpose television station license.<ref name=":0" />{{Rp|page=200–201}} In March of the following year, both ended their broadcasts of educational programming, completing the transition.<ref name=":0" />{{Rp|page=200–201}}Japan's major newspapers are also sorting out their holdings in TV stations. [[The Nikkei
▲=== As the Asahi National Broadcasting Corporation ===
▲In November 1973, the Ministry of Posts revised its plans on how TV broadcasters would operate, including abolishing education-focused TV broadcasting. Therefore, NET's transformation into a general-purpose television station was complete by that same month, when NET, along with the educational channel "Tokyo Channel 12" (now [[TV Tokyo]]) in [[Tokyo]] applied and received a general purpose television station license.<ref name=":0" />{{Rp|page=200–201}} In March of the following year, both ended their broadcasts of educational programming, completing the transition.<ref name=":0" />{{Rp|page=200–201}}Japan's major newspapers are also sorting out their holdings in TV stations. [[The Nikkei|Nikkei Newspaper]] transferred its ownership of NET TV to [[The Asahi Shimbun]], making the latter the largest shareholder of NET TV.<ref name=":0" />{{Rp|page=204–205}} On April 1, 1975, the [[All-Nippon News Network|ANN]] affiliation in the [[Kansai region|Kansai Region]] changed hands, from [[Mainichi Broadcasting System]], [[Asahi Broadcasting Corporation]] assumed the network affiliation slot.<ref name=":0" />{{Rp|page=209–214}} Days later, the channel debuted another Ishinomori creation, ''[[Himitsu Sentai Gorenger]]'', yet another Toei production, and it would be a stunning success (this was the same month when Kamen Rider jumped ship to rival TBS with the season premiere of ''[[Kamen Rider Stronger]]'', the franchise would return to what is now TV Asahi in 2000). The series marked the beginning of the ''[[Super Sentai]]'' franchise and established NET as a force to be reckoned with regarding toku productions and anime.
On April 1, 1977, the corporate name of NET TV was changed to '''Asahi National Broadcasting Co., Ltd''', with the name of its channel changed to '''TV Asahi'''.<ref name=":0" />{{Rp|page=240–241}}This also symbolizes that the Asahi Shimbun has the right to operate TV Asahi both in name and in essence.<ref name=":0" />{{Rp|page=122–123}}Since December 17, 1978, TV Asahi has been broadcasting programs with stereo audio.<ref name=":0" />{{Rp|page=267–268}} The corporation also started entering into different ventures such as publishing in the late 70s to gain revenue other than advertising.<ref name=":0" />{{Rp|page=264–265}}
In 1977, thanks to his close relationship with Ivan Ivanovich, head of the Japanese Section of the International Department of the Communist Party of the Soviet Union, Koshiji Miura was able to meet with Soviet leader [[Leonid Brezhnev]] and help TV Asahi obtain exclusive broadcasting rights for the 1980 Moscow Olympics in Japan. This was the first time that a private TV station in Japan was exclusively granted the broadcasting rights of the Olympic Games,<ref name=":0" />{{Rp|page=241–246}} but this was controversial as rival broadcasters including NHK opposed the move.<ref name=":0" />{{Rp|page=302–303}} Japan followed the Western countries in [[1980 Summer Olympics boycott|boycotting]] the [[1980 Summer Olympics]].<ref name=":0" />{{Rp|page=280–284}}As a result, TV Asahi only aired high-profile Olympic events<ref name=":0" />{{Rp|page=284–287}} and the broadcaster had significant losses in its revenue.<ref name=":0" />{{Rp|page=156}}
==== Roppongi HQ Redevelopment ====
As the broadcaster expanded its business, its HQ ran out of space. Since its HQ was located in a residential area, it became difficult to expand its existing infrastructure.<ref name=":0" />{{Rp|page=316}}TV Asahi collaborated with property development firm [[Mori Building Company]] to redevelop the [[Roppongi]] area. While the new HQ was under development, TV Asahi temporarily moved to the newly built studios in [[Ark Hills]].<ref name=":0" />{{Rp|page=315–317}} In 1985, the Ark Broadcasting Center was officially completed.<ref name=":3">{{Cite book |url=http://worldcat.org/oclc/867774421 |title=チャレンジの軌跡 : new air, on air |publisher=TV Asahi |year=2010 |language=ja |trans-title=TV Asahi's 50th Anniversary: new air, on air |oclc=867774421}}</ref>{{Rp|page=225}}As Japan entered into the [[
=== Pre-transition to TV Asahi Corporation ===
[[File:TV Asahi former logos (1996-2003).png|thumb|Logo used 1996–2003]]
The launch of the evening news program "News Station" in 1985 helped TV Asahi establish its viewership advantage at 10pm on weekdays, strengthening its position in news programs.<ref name=":3" />{{Rp|page=228–229}}In 1987, [[All-Nippon News Network]] had a total of 14 regional affiliated stations, much smaller than the other 3 networks ([[Japan News Network]] and [[Fuji News Network]] had 25 each & [[Nippon News Network]] had 27). However, affected by the economic bubble at that time, Kikuo Tashiro (then president of TV Asahi), announced that it wouldn't open more regional stations which resulted in protest from the existing stations. As a result, the decision was reverted and decided to open 10 more stations.<ref name=":3" />{{Rp|page=233}}In response to the arrival of satellite TV, TV Asahi established TV Asahi Satellite Corporation in 1991.<ref name=":3" />{{Rp|page=237–238}}▼
▲The launch of the evening news program "News Station" and "Super J Channel" in 1985 and 1997 helped TV Asahi establish its positive viewership advantage at 5pm and 10pm on weekdays, strengthening its position in news programs as a partnership with [[Warner Bros. Discovery]]-owned [[CNN]] and [[Disney Entertainment]]-owned [[ABC News (United States)|ABC News]] from the US.<ref name=":3" />{{Rp|page=228–229}}In 1987, [[All-Nippon News Network|ANN]] had a total of 14 regional affiliated stations, much smaller than the other 3 networks ([[Japan News Network|JNN]] and [[Fuji News Network|FNN]] had 25 each
After [[Iwate Asahi Television]] started broadcasting in 1996, the number of ANN stations reached 26, announcing that the broadcaster has already completed the establishment of its national network.<ref name=":3" />{{Rp|page=242}}In June of the same year, media tycoon [[Rupert Murdoch]] and investor [[Masayoshi Son]] planned to buy a large stake of TV Asahi, jeopardizing the status of Asahi Shimbun as the major shareholder.<ref name=":2" />{{Rp|page=238–244}}In this regard, Toshitada Nakae personally went to the US to meet Murdoch and asked him not to increase his shareholding to TV Asahi.<ref name=":2" />{{Rp|page=246–248}}By the following year, Asahi Shimbun purchased the shares of Asahi TV held by Murdoch and Son.<ref name=":2" />{{Rp|page=262}}TV Asahi is listed on the [[Tokyo Stock Exchange]] since October 3, 2000.<ref name=":3" />{{Rp|page=252}}Multiple changes happened since 2000 after TV Asahi had been staying in the same 4th place for 10 consecutive years in TV ratings.<ref name=":3" />{{Rp|page=62–63, 253}}In April 2000, major changes in its schedules, such as starting its programs a few minutes before the top of the hour and improving its entertainment programming at late-night.<ref name=":3" />{{Rp|page=254}} TV Asahi launched BS Asahi in December 2000, the satellite version of its main terrestrial channel.<ref name=":3" />{{Rp|page=259–260}}
=== Return to Roppongi and renaming to TV Asahi Corporation ===
On September 29, 2003, TV Asahi moved back its head office from its Ark Hills Studio to [[Roppongi Hills]].<ref name=":3" />{{Rp|page=261}} On October 1, the company changed its name to '''TV Asahi Corporation''', with the name presented as '''TV asahi''' on-screen, commemorating the 45th anniversary of the launch.<ref name=":3" />{{Rp|page=260}}As part of digital broadcasting, TV Asahi started to broadcast on digital TV, being designated to channel 5.<ref name=":3" />{{Rp|page=266–267}} In 2004, TV Asahi's ratings reached 7.5% ranking third among the commercial broadcasters in the Kanto Region after a lapse of 32 years.<ref name=":3" />{{Rp|page=262}}The ratings would further improve by the following year, ranking first in late-night TV ratings.<ref name=":3" />{{Rp|page=260}}However, in 2008, affected by the global recession, TV Asahi recorded its first annual loss of revenue.<ref name=":4">{{Cite book |url=http://worldcat.org/oclc/1155926067 |title=チャレンジの軌跡 : 2009-2019 : テレビ朝日360° : テレビ朝日開局60周年記念社史 |publisher=TV Asahi Holdings |year=2020 |language=ja |trans-title=new air, on air - 360°: TV Asahi's 60th Anniversary |oclc=1155926067}}</ref>{{Rp|page=132}}In 2009, Hiroshi Hayakawa became the president of the broadcaster, being the first president of TV Asahi who had been serving the broadcaster since its inauguration.<ref name=":4" />{{Rp|page=14}} Between April and June 2012, TV Asahi won in the Triple Crown ratings for the first time with 12.3% in primetime, 12.7% in evening time, and 7.9% for whole day.<ref name=":4" />{{Rp|page=17}}
On May 10, 2011, TV Asahi launched its mascot "Go-chan" which was designed by [[Sanrio]].<ref name=":4" />{{Rp|page=122–123}}
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On April 1, 2014, TV Asahi became a certified broadcasting holding company "'''TV Asahi Holdings, Inc.'''", and newly founded "'''TV Asahi Corporation'''" took over the broadcasting business.
The transmission of international aquatics competitions, [[FIFA World Cup]] football matches, and creation of popular late-night TV programs contributed to a rise in ratings for TV Asahi
The station also launched its own [[mascot]], {{Nihongo|''Gō EX Panda''|ゴーエクスパンダ|Gō Ekkusu Panda}}, also known as {{Nihongo|''Gō-chan''|ゴーちゃん。}} Gō-chan is currently seen on TV Asahi's opening sign-on ID.
==Branding==
TV Asahi's current branding were created by
The company writes its name in lower-case letters, ''tv asahi'', in its logo and public-image materials. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The station's watermark appearance is the stick at the top with the station's name at the bottom. The fonts used by TV Asahi for the written parts are [[Akzidenz Grotesk|Akzidenz Grotesk Bold]] (English) and [[Hiragino|Hiragino Kaku Gothic W8]] (Japanese).<ref>{{cite web |url=http://www.tv-asahi.co.jp/vi/flash_content/index.html |title=tv asahi VI |archive-url=https://web.archive.org/web/20040707020607/http://www.tv-asahi.co.jp/vi/flash_content/index.html |archive-date=2004-07-07 |url-status=dead}}</ref>
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* [[FIFA]]
** National teams
***
*[[Japan Football Association|JFA]]
** [[Japan women's national football team]]
** [[Japan national football team]]
*[[Asian Football Confederation|AFC]]
** [[AFC Asian Cup]] (shared with [[DAZN]])
*[[Premier League]] (shared with [[Abema]])
==== Basketball ====
* [[FIBA]]
** [[FIBA Basketball World Cup]]
==== Golf ====
* [[U.S. Open (golf)|U.S. Open]]
* [[The
==== Wrestling ====
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==== Multi-sport events ====
* [[Olympic Games]] (via [[Japan Consortium]])
▲** [[FINA World Aquatics Championships]]
** HPEO Games
** [[Summer Olympic Games]] ** [[Winter Olympic Games]]
** [[
==TV broadcasting==
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===Analog===
(until July 24, 2011, only for 44 out of 47 prefectures)
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File:TV Asahi Ark Broadcasting Center 20200801.jpg|TV Asahi's Broadcasting Center at Ark Hills, not far from its headquarters since 2003
</gallery>Some of TV Asahi's departments and subsidiaries, such as TV Asahi Productions and Take Systems, are still located at ''TV Asahi Center'', the company's former headquarters from 1986 to 2003. It is located at [[Ark Hills]], not far from its headquarters.
==Networks==
{{Main|All-Nippon News Network}}
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==External links==
* {{Official website|http://www.tv-asahi.co.jp/}}
* [http://company.tv-asahi.co.jp/e/ Corporate site]
* {{anime News Network|company|160}}
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