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{{Copy edit|for=semantics and overall word choice, since it was largely written by non-native English speakers|date=June 2021}}
[[YouTube]] back [[Advertising|advertisements]] are false advertisements in which celebrities and [[List of YouTubers|YouTubers]] introduce products as if they were purchased, even though they received advertisement fees from companies. This is because subscribers trust more of the reviews in which they have purchased and used, rather than publicly paid and publicized advertisements.<ref>{{Cite web|last=기자|first=김송이|date=2020-08-06|title='내돈내산' 제품이라더니 결국엔 '협찬'… 유튜브 달구는 '뒷광고' 논란|trans-title=It’s a product that I bought with my money, and eventually “sponsor”… "YouTube's back advertisement" controversy|url=https://biz.chosun.com/site/data/html_dir/2020/08/05/2020080503551.html|url-status=live|archive-url=|archive-date=|access-date=2020-11-02|website=조선비즈|language=korean}}</ref>
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