2020 Korean YouTube backdoor advertising controversy: Difference between revisions

The '''2020 Korean YouTube backdoor advertising controversy''' refers to the practice of undisclosed or 'backdoor' advertising by Korean YouTubers and [[Internet celebrity|internet celebrities]], involving the promotion of products without the disclosure of a [[Sponsor (commercial)|paid partnership]] with the suppliers of these products.<ref>{{Cite web|last=기자|first=김송이|date=2020-08-06|title='내돈내산' 제품이라더니 결국엔 '협찬'… 유튜브 달구는 '뒷광고' 논란|trans-title=It’s a product that I bought with my money, and eventually “sponsor”… "YouTube's back advertisement" controversy|url=https://biz.chosun.com/site/data/html_dir/2020/08/05/2020080503551.html|url-status=live|archive-url=|archive-date=|access-date=2020-11-02|website=조선비즈|language=korean}}</ref> The discovery of this practice in 2020 led to widespread controversy and the eventual involvement of the South Korean [[Fair Trade Commission (South Korea)|Fair Trade Commission]], which imposed strict regulations on [[social media]] providers in a major crackdown.<ref name=":0" /> The incident also prompted calls for similar regulation in other countries, such as in the United States<ref name=":1" /> and Japan.<ref name=":2" />