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In 1970, KZAZ filed for the station to be dual-city designated as a Tucson-Nogales station, and the FCC gave it temporary authority to operate from the Tucson studio only.<ref name="hc">{{FCC letter|hcards=yes|callsign=KMSB|letterid=85791}}<!--LMS 25076f91813cce3501813da28ef7000a--></ref> This was continually extended until 1973, when permanent approval was granted.<ref name="Ariz730920">{{Cite news|url=https://www.newspapers.com/clip/104803118/fcc-approves-kzaz-move-to-tucson/|date=September 20, 1973|page= 6A|title=FCC Approves KZAZ Move To Tucson|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Thu --> The move was also hoped to bring more advertising to the station by designating it as a Tucson outlet in advertising publications.<ref name="Ariz720109">{{Cite news|url=https://www.newspapers.com/clip/104803146/fcc-adds-tucson-to-kzaz-area/|date=January 9, 1972|page= 20A|title=FCC Adds Tucson To KZAZ Area|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Sun --> The Nogales facility was then used as offices, though insufficient coverage of Nogales events led to the FCC issuing a short-term renewal in 1975 and ordering it to send its mobile studio to Nogales on at least a monthly basis;<ref name="Ariz751216">{{Cite news|url=https://www.newspapers.com/clip/104803174/channel-11-license-renewed/|date=December 16, 1975|page=10C|title=Channel 11 License Renewed|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Tue --> by 1984, the station had segments on Nogales in its midday newscasts and a weekly Sunday night program on Nogales issues.{{r|Ariz840427}} Meanwhile, the station had found its first true program success: telecasts of [[Arizona Wildcats men's basketball]], which attracted public interest and also raised the profile of the team.{{r|Ariz840427|Ariz090531}}
Gene Adelstein, a Tucson resident and general manager of KZAZ since 1970 when he left his job as a public information officer for the city of Tucson,<ref name="Ariz700124">{{Cite news|url=https://www.newspapers.com/clip/104803105/adelstein-resigning-city-publicity-job/|date=January 24, 1970|page= 19|title=Adelstein Resigning City Publicity Job|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Sat --> and attorney Edward Berger put together a group of investors as "Roadrunner Television" and bought KZAZ in 1976.<ref name="Ariz760422">{{Cite news|url=https://www.newspapers.com/clip/104803088/limited-partnership-buying-kzaz-for/|date=April 22, 1976|page=7B|title=Limited Partnership Buying KZAZ For Nearly $2 Million|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Thu --> Under Adelstein, KZAZ—one of the smallest independents by market size in the country—continued to have a homespun feel. As Bonnie Henry wrote in the ''[[Arizona Daily Star]]'': "They held live [[professional wrestling|wrestling]] matches in the studio, organized a paint-the-station day, and ran a 24-hour ''[[Star Trek: The Original Series|Star Trek]]'' marathon that sparked a run on blank videotape."<ref name="Ariz090531">{{Cite news|url=https://www.newspapers.com/clip/104890416/those-crazy-hazy-days-at-kzaz/|date=May 31, 2009|page=E4–5|first=Bonnie|last=Henry|title=Those crazy, hazy days at KZAZ|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Sun --> At the same time, the addition of a satellite dish, which the [[Christian Broadcasting Network]] paid for, greatly expanded its ability to air live sports and news programming, such as the ''[[Independent Network News (TV program)|Independent Network News]]''.<ref name="Ariz800222">{{Cite news|url=https://www.newspapers.com/clip/104803243/national-newscast-from-ny-to-bolster/|date=February 22, 1980|page=8E|first=Sherry|last=Stern|title=National newscast from N.Y. to bolster KZAZ's coverage|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Fri -->
The Adelstein–Berger team also expanded to a second station, owning half of [[KGSW-TV]] in [[Albuquerque, New Mexico]], when it launched in 1981, and making an unsuccessful bid for [[KCPQ]] in [[Tacoma, Washington]] in 1978.<ref name="Albu800710">{{Cite news|url=https://www.newspapers.com/clip/92070829/emphasis-on-movies-sports-channel-14/|date=July 10, 1980|page=A-19|first=Dave|last=Nordstrand|title=Emphasis on movies, sports: Channel 14 to join the Albq dial|newspaper=The Albuquerque Tribune|location=Albuquerque, New Mexico|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Thu --><ref name="Ariz781215">{{Cite news|url=https://www.newspapers.com/clip/83972999/tucsonans-bid-for-tacoma-station/|date=December 15, 1978|page=4B|title=Tucsonans bid for Tacoma station|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Fri --> Meanwhile, the station began to look at possibly moving off of Mount Hopkins. The transmitter location, south of Tucson, often meant subpar reception for Tucson viewers. KZAZ proposed relocating to Mount Bigelow, continuing to broadcast by a channel 11 translator into Nogales (with the capability to opt out of the main Tucson signal) and a new channel 24 translator into [[Tubac, Arizona|Tubac]].<ref name="Ariz821013">{{Cite news|url=https://www.newspapers.com/clip/104802694/kzaz-seeks-new-transmitter-site/|date=October 13, 1982|page=2D|title=KZAZ seeks new transmitter site|newspaper=Arizona Daily Star|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Wed --><ref name="Tucs821101">{{Cite news|url=https://www.newspapers.com/clip/104803286/the-fuzz-and-fur-may-fly-at-kzaz/|date=November 1, 1982|page=5B|title=The fuzz and fur may fly at KZAZ|newspaper=Tucson Citizen|location=Tucson, Arizona|via=Newspapers.com|access-date=July 3, 2022}}</ref><!-- Mon -->
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