2020 Korean YouTube backdoor advertising controversy: Difference between revisions

YouTubers such as [[mukbang]] food reviewers Tzuyang (쯔양), Embro (엠브로), Moon Bok-hee (문복희), and Hamji (햄지) publicly apologised for their actions by admitting to their use of undisclosed advertising.<ref>{{Cite web|last=기자|first=김자아|date=2020-08-05|title=참피디 '뒷광고 폭로'에…수백만 유튜버들 줄줄이 '사과'|trans-title=Charm PD's 'back advertisement exposure'... Millions of YouTubers line up'Apologized'|url=https://news.mt.co.kr/mtview.php?no=2020080514151393611|url-status=live|archive-url=https://web.archive.org/web/20200809093819/https://news.mt.co.kr/mtview.php?no=2020080514151393611 |archive-date=2020-08-09 |access-date=2020-09-29|website=머니투데이|language=korean}}</ref> However, this failed to improve public opinion, and led to significant losses in popularity among those involved,<ref>{{Cite web|last=기자|first=정지원|date=5 August 2020|title="믿을 놈 하나 없네" 문복희,나름,쯔양,상윤쓰, 뒷광고 논란에 '여론 철퇴'|trans-title="There is no one to believe" 'criticism of public opinion' in controversy behind advertisement|url=http://www.joynews24.com/view/1287917|url-status=live|archive-url=https://web.archive.org/web/20201027054823/http://www.joynews24.com/view/1287917 |archive-date=2020-10-27 |access-date=2020-09-29|website=joynews24|language=korean}}</ref> with one YouTuber losing 96% of their viewership in a month.<ref>{{Cite web|last=기자|first=노윤주|date=|title=구독자·조회수 급락한 유튜버들…9월부터 뒷광고 사라질까?|trans-title=YouTubers who have plunged in subscribers and views... Will back advertisements disappear from September?|url=https://decenter.kr/NewsView/1Z6Q9ZT0OP|url-status=live|archive-url=|archive-date=|access-date=2020-09-29|website=Decenter|language=korean}}</ref> Some YouTubers stopped uploading videos altogether, and announced their retirement from YouTube as a result of the controversy.<ref>{{Cite web|last=기자|first=성소의|date=14 August 2020|title=꺼지지 않는 '뒷광고' 논란... 업계 떠나는 유튜버들|trans-title=Controversy about'back advertisement' that never ends... YouTubers leaving the industry|url=http://www.polinews.co.kr/news/article.html?no=471842|url-status=live|archive-url=|archive-date=|access-date=2020-11-04|website=폴리뉴스|language=korean}}</ref>