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Since then IOD tried and failed to get their domain into the official root through several plans to admit new top-level domains. Several new-TLD plans in the late 1990s, including Postel's original proposal, failed to reach sufficient consensus among the increasingly contentious factions of the Internet to admit any new TLDs, including ''.web''. When [[ICANN]] accepted applications for new TLDs in 2000 which resulted in the seven new domains added soon afterward, IOD's application was not approved; all unapproved applications were rejected. A second round of new TLD assignments was conducted with new applications, and only for sponsored domains (generally intended for use by limited communities and run by nonprofit entities). The registry for ''.web'' remained hopeful, however, that their application will eventually be approved. On May 10, 2007, ICANN announced the opening of public comments towards a new, third round of new gTLDs, a round in which IOD did not participate. One of these new TLD applicants will prevail and operate the web TLD which will resolve on the internet.{{Update inline|date=April 2016}}
At times IOD has claimed priority rights to the TLD string ''.web'', although any legal basis for such a claim is questionable given that the [[United States Patent and Trademark Office]] has stated that top-level domains are not trademarkable in themselves. IOD does, however, have a registered trademark in the term "web". When, at various times, proposals were made to add a ''.web'' domain not operated by IOD, they have objected, and to date, no such plans have been approved; an application by [[Afilias]] to operate a ''.web'' domain was turned down in favor of their running [[.info]] instead. [[Vint Cerf]], then chair of ICANN, noted that he recognized IOD's pioneering work in web, and felt that web should be held in reserve for IOD's application in the next round rather than be awarded to Afilias, preferring that they receive .info instead. Afilias is one of the seven applicants who will eventually operate ''.web''.
The IOD web registry has in the past accepted registrations and intended to allow them to continue in force after entering the root, although some commentators feel that ICANN ought to require them to discard existing registrations and proceed with a startup procedure as with other new TLDs, so as not to grant any legitimacy to unofficial registrations. No previous web registrations will have legal claim when the TLD goes live.
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