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The '''''Sunday Mirror''''' is the Sunday sister paper of the ''[[Daily Mirror]]''. It began life in 1915 as the '''''Sunday Pictorial''''' and was renamed the ''Sunday Mirror'' in 1963.{{#tag:ref|The UK-based parent company, [[Reach plc]] also owns the ''[[Sunday People]]''.|group= n}} In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year.<ref name="circ">{{cite web|title=Print ABCs: Seven UK national newspapers losing print sales at more than 10 per cent year on year|url=http://www.pressgazette.co.uk/print-abcs-seven-uk-national-newspapers-losing-print-sales-at-more-than-10-per-cent-year-on-year/|last=Ponsford|first=Dominic|website=Press Gazette|date=23 January 2017|access-date=28 January 2017}}</ref> Competing closely with other papers, in July 2011, on the second weekend after the [[News of the World#End of publication|closure of the ''News of the World'']], more than 2,000,000 copies sold, the highest level since January 2000.<ref>{{cite news|url=http://www.theguardian.com/media/2011/jul/26/sunday-mirror-tops-2m-sales|title=Sunday Mirror tops 2m sales|last=Sweney|first=Mark|date=26 July 2011|work=The Guardian}}</ref>
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