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==Application and uses==
[[File:BP Oil Flood Protest Boycott Wheres Cheney.JPG|thumb|Protesters advocating boycott of [[BP]] due to the [[Deepwater Horizon oil spill]]]]Boycotts are now much easier to successfully initiate due to the [[Internet]]. Examples include the [[homosexuality|gay
lesbian]] boycott of advertisers of the ''[[Dr. Laura]]'' [[talk show]], gun owners' similar boycott of advertisers of [[Rosie O'Donnell]]'s talk show and (later) magazine, and gun owners' boycott of [[Smith & Wesson]] following that company's March 2000 settlement with the [[Clinton administration]]. They may be initiated very easily using either websites (the ''Dr. Laura'' boycott), newsgroups (the Rosie O'Donnell boycotts), or even mailing lists. Internet-initiated boycotts "snowball" very quickly compared to other forms of organization. ''Viral Labeling'' is a new boycott method using the new digital technology proposed by the Multitude Project and applied for the first time against [[The Walt Disney Company|Walt Disney]] around Christmas time in 2009.<ref>{{cite web|title=Effective boycott campaigns – Multitude Project|work=Outreach|url=http://sites.google.com/site/multitude2008/Home/organize-efficient-boycott-campaigns|access-date=December 26, 2009}}</ref>[[File:Dontstopdontshop.JPG|thumb|right|African-Americans in Dallas boycotting a Korean owned [[Diamond Shamrock and Kwik Stop Boycott|Kwik Stop]] in a mostly black community.]]
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