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[[File:BP Oil Flood Protest Boycott Wheres Cheney.JPG|thumb|Protesters advocating boycott of [[BP]] due to the [[Deepwater Horizon oil spill]]]]Boycotts are now much easier to successfully initiate due to the [[Internet]]. Examples include the [[homosexuality|gay and lesbian]] boycott of advertisers of the ''[[Dr. Laura]]'' [[talk show]], gun owners' similar boycott of advertisers of [[Rosie O'Donnell]]'s talk show and (later) magazine, and gun owners' boycott of [[Smith & Wesson]] following that company's March 2000 settlement with the [[Clinton administration]]. They may be initiated very easily using either websites (the ''Dr. Laura'' boycott), newsgroups (the Rosie O'Donnell boycotts), or even mailing lists. Internet-initiated boycotts "snowball" very quickly compared to other forms of organization.
''Viral Labeling'' is a new boycott method using the new digital technology proposed by the Multitude Project and applied for the first time against [[The Walt Disney Company|Walt Disney]] around Christmas time in 2009.<ref>{{cite web|title=Effective boycott campaigns – Multitude Project|work=Outreach|url=http://sites.google.com/site/multitude2008/Home/organize-efficient-boycott-campaigns|access-date=December 26, 2009}}</ref>
Some boycotts center on particular businesses, such as recent{{when|date=October 2017}} protests regarding [[Costco]], [[Walmart]], [[Ford Motor Company]], or the diverse products of [[Altria Group#Food .26 Beverage|Philip Morris]]. Another form of boycott identifies a number of different companies involved in a particular issue, such as the Sudan Divestment campaign, the "Boycott Bush" campaign. The Boycott Bush website was set up by [[Ethical Consumer]] after U.S. President [[George W. Bush]] failed to ratify the [[Kyoto Protocol]] – the website identified Bush's corporate funders and the brands and products they produce. Historically boycotts have also targeted individual businesses. During the early decades of the twentieth century hotels in Australia were regularly targeted over the cost of alcohol, accommodation and food, as well as mistreatment of employees.<ref>{{Cite web |last=McIntyre |first=Iain |date=2022-05-02 |title=Beer Strikes: A History of Hotel Boycotts in Australia, 1900-1920 |url=https://commonslibrary.org/beer-strikes-a-history-of-hotel-boycotts-in-australia-1900-1920/ |access-date=2022-11-10 |website=The Commons Social Change Library |language=en-AU}}</ref>▼
▲Some boycotts center on particular businesses, such as recent{{when|date=October 2017}} protests regarding [[Costco]], [[Walmart]], [[Ford Motor Company]], or the diverse products of [[Altria Group#Food .26 Beverage|Philip Morris]]. Another form of boycott identifies a number of different companies involved in a particular issue, such as the Sudan Divestment campaign, the "Boycott Bush" campaign. The Boycott Bush website was set up by [[Ethical Consumer]] after U.S. President [[George W. Bush]] failed to ratify the [[Kyoto Protocol]] – the website identified Bush's corporate funders and the brands and products they produce. Historically boycotts have also targeted individual businesses. During the early decades of the twentieth century hotels in Australia were regularly targeted over the cost of alcohol, accommodation and food, as well as mistreatment of employees.<ref>{{Cite web |last=McIntyre |first=Iain |date=2022-05-02 |title=Beer Strikes: A History of Hotel Boycotts in Australia, 1900-1920 |url=https://commonslibrary.org/beer-strikes-a-history-of-hotel-boycotts-in-australia-1900-1920/ |access-date=2022-11-10 |website=The Commons Social Change Library |language=en-AU}}</ref> [[Pope Francis]] refers to boycotting as a successful means of influencing businesses, "forcing them to consider their [[environmental footprint]] and their patterns of production".<ref>Pope Francis, [https://www.vatican.va/content/dam/francesco/pdf/encyclicals/documents/papa-francesco_20150524_enciclica-laudato-si_en.pdf Laudato si'], paragraph 206, published 24 May 2015, accessed 17 May 2024</ref>
As a response to consumer boycotts of large-scale and multinational businesses, some companies have marketed brands that do not bear the company's name on the packaging or in advertising. Activists such as Ethical Consumer produce information that reveals which companies own which brands and products so consumers can practice boycotts or moral purchasing more effectively. Another organization, [[Buycott.com]], provides an Internet-based smart-phone application that scans [[Universal Product Code]]s and displays corporate relationships to the user.<ref name=Forbes>{{cite web |last=O'Conner |first=Claire |title=New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart |url=https://www.forbes.com/sites/clareoconnor/2013/05/14/new-app-lets-you-boycott-koch-brothers-monsanto-and-more-by-scanning-your-shopping-cart/ |work=Forbes |date=May 14, 2013 |access-date=September 3, 2016 |quote=Burner figured the average supermarket shopper had no idea that buying Brawny paper towels, Angel Soft toilet paper or Dixie cups meant contributing cash to Koch Industries through its subsidiary Georgia-Pacific. }}</ref>
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