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{{Short description|American guitar manufacturing company}}
{{Infobox company
{{Infobox company
|name=Moniker Guitars
| name = Moniker Guitars
| logo = Moniker guitars logo.png
|logo=
| logo_size = 250px
|slogan=
⚫
| type = [[Privately held company|Private]]
|vector_logo=
⚫
| foundation = 2012
⚫
|type=[[Privately held company|Private]]
⚫
| founder = Kevin Tully and Dave Barry
|genre=
| defunct = {{start date and age|2018}}
⚫
|foundation=2012
| location = [[Austin, Texas]]
⚫
|founder={{ubl|Kevin Tully|Dave Barry}}
|location=[[Austin, Texas]], United States
| location_country = [[United States]]
⚫
| area_served=
|origins=
| products = [[Electric guitar]]s
|key_people=
| brands =
⚫
|area_served=Global
⚫
| parent =
|industry=[[Musical instruments]]
| industry = [[Musical instruments]]
|products=
| homepage =
|revenue=
|operating_income=
|net_income=
|num_employees=
⚫
|parent=
|subsid=
|owner=
|homepage={{URL|monikerguitars.com}}
|footnotes=
}}
}}
⚫
'''Moniker Guitars''' is a guitar manufacturing company based in [[Austin, Texas]], United States.


⚫
'''Moniker Guitars''' was an American [[guitar manufacturing]] company based [[Austin, Texas]]. It operated from 2012 to 2018 producing [[electric guitar]]s.
⚫
Each guitar is custom built based on designs submitted by customers using an online design tool. Moniker's manufacturing process enables their guitars to sell at prices comparable to store-bought guitars.<ref name="Raymond">{{cite web | last = Raymond | first = Chris | title = Design Your Own Guitar—This Startup Will Build It | publisher = Popular Mechanics | date = February 7, 2014 | url = http://www.popularmechanics.com/technology/engineering/gonzo/design-your-own-guitar-this-startup-will-build-it-16462904}}</ref>

⚫
Each guitar was custom built based on designs submitted by customers using an online design tool. Moniker's manufacturing process enabled their guitars to sell at prices comparable to store-bought guitars.<ref name="Raymond">{{cite web|author=Raymond, Chris|title=Design Your Own Guitar—This Startup Will Build It|publisher=Popular Mechanics|date=February 7, 2014|access-date=May 29, 2018|url=https://www.popularmechanics.com/home/a10059/design-your-own-guitar-this-startup-will-build-it-16462904/}}</ref>


==History==
==History==
The company was inspired when amateur guitar player Kevin Tully observed a bicycle manufactured by Republic Bike of [[Dania Beach, Florida]], which allows customers to design each bike using an online tool.<ref name="Raymond"/><ref>{{cite web | title = Corporate & Retail Programs | publisher = Republic Bike | url = http://www.republicbike.com/corporate.asp | accessdate =
The company was inspired when amateur guitar player Kevin Tully observed a bicycle manufactured by Republic Bike of [[Dania Beach, Florida]], which allows customers to design each bike using an online tool.<ref name="Raymond"/><ref>{{cite web|title=Corporate & Retail Programs|publisher=Republic Bike|url=http://www.republicbike.com/corporate.asp|access-date=May 29, 2018}}</ref>
February 2014}}</ref>


In 2012, Moniker Guitars was founded by Tully and his associate Dave Barry, both natives of Boston.<ref name="North">{{cite web | title = Moniker Guitars Launches Site To Make Your Rock Star Dreams Come True | publisher = Northeastern University | url =
In 2012, Moniker Guitars was founded by Tully and his associate Dave Barry, both natives of Boston.<ref name="North">{{cite web|author=Dolan, Sarah|title=Moniker Guitars Launches Site To Make Your Rock Star Dreams Come True|publisher=American Inno|url=https://www.americaninno.com/boston/moniker-guitars-launches-site-to-make-your-rock-star-dreams-come-true-promo-code-too-2/|access-date=May 29, 2018}}</ref>
http://nuweb9.neu.edu/idea/blog/view.php?id=27 | accessdate = February 2014}}</ref>


Original funding of $25,000 was provided by IDEA, the business incubator at [[Northeastern University]], and in 2013, a [[Kickstarter]] campaign was used to raise an additional $60,000 from 155 backers.<ref name="Raymond"/><ref name="North"/>
Original funding of $25,000 was provided by IDEA, the business incubator at [[Northeastern University]], and in 2013, a [[Kickstarter]] campaign was used to raise an additional $60,000 from 155 backers.<ref name="Raymond"/><ref name="North"/>
Line 39: Line 31:
By 2014, the company employed six people operating out of a shared workspace in Austin, and was producing approximately 12 electric guitars per week.<ref name="Raymond"/>
By 2014, the company employed six people operating out of a shared workspace in Austin, and was producing approximately 12 electric guitars per week.<ref name="Raymond"/>


Moniker Guitars closed in 2018.<ref>{{cite news | last = Wistrom | first = Brent | date = November 1, 2018 | title = The Top Austin Tech and Startup Hires and Departures in October 2018 | url = https://www.americaninno.com/austin/inno-news/the-top-austin-tech-and-startup-hires-and-departures-in-october-2018/ | work = Austin INNO}}</ref>
⚫
==Manufacturing==

⚫
Customers use a "configurator" tool on Moniker's website to choose from three body styles, five stains, and 17 paint colors, as well as different component parts, including a [[Pickup (music technology)|pickup]] by [[Seymour Duncan]]. Text and user-designed graphics may also be added. The configurator software cost about $10,000, and the company's goal was to create an interface that was clean, simple, and easy to use. Moniker then employs [[Numerical control|CNC milling]] to precisely produce the guitar body, which is made from domestically-sourced wood. A fast-drying clearcoat manufactured by Simtec Coatings is then applied, followed by environmentally-safe water-based paints by [[PPG Industries]]. [[Adobe Illustrator]] and a [[Plotter#Vinyl cutter|vinyl plotter]] are used to create stencils from which text and graphics are applied. Though the company could assemble the guitar in 24 hours, the final product is shipped to customers in four weeks.<ref name="Raymond"/><ref name="North"/><ref name="Mings">{{cite web | last = Mings | first = Josh | title = Moniker Guitars Lets You Design Your Own Custom Electric Guitar | publisher = SolidSmack | date = March 27, 2013 | url = http://solidsmack.com/design/moniker-guitars-lets-you-design-your-own-custom-electric-guitar/}}</ref><ref>{{cite web | title = Moniker Guitars Launches Semi-Hollow Line | publisher = Vintage Guitar Magazine | date = July 10, 2013 | url = http://www.vintageguitar.com/14413/moniker-guitars-launches-semi-hollow-line/}}</ref><ref>{{cite web | title = Austin's Moniker Guitars Launches Kickstarter Campaign | publisher = Guitar Player | date = August 16, 2013 | url = http://www.guitarplayer.com/miscellaneous/1139/austins-moniker-guitars-launches-kickstarter-campaign/23299}}</ref>
⚫
== Manufacturing ==
⚫
Customers used a "configurator" tool on Moniker's website to choose from three body styles, five stains, and 17 paint colors, as well as different component parts, including a [[Pickup (music technology)|pickup]] by [[Seymour Duncan]]. Text and user-designed graphics could also be added. The configurator software cost about $10,000, and the company's goal was to create an interface that was clean, simple, and easy to use. Moniker then used [[Numerical control|CNC milling]] to precisely produce the guitar body, which was made from domestically sourced wood. A fast-drying clearcoat manufactured by Simtec Coatings was then applied, followed by environmentally-safe water-based paints by [[PPG Industries]]. [[Adobe Illustrator]] and a [[Plotter#Vinyl cutter|vinyl plotter]] were used to create stencils from which text and graphics were applied. Though the company could assemble the guitar in 24 hours, the final product was shipped to customers in four weeks.<ref name="Raymond"/><ref name="North"/><ref name="Mings">{{cite web|author=Mings, Josh|title=Moniker Guitars Lets You Design Your Own Custom Electric Guitar|publisher=SolidSmack|date=March 27, 2013|url=https://www.solidsmack.com/design/moniker-guitars-lets-you-design-your-own-custom-electric-guitar/|access-date=May 29, 2018}}</ref><ref>{{cite web|title=Moniker Guitars Launches Semi-Hollow Line|publisher=[[Vintage Guitar (magazine)|Vintage Guitar Magazine]]|date=July 10, 2013|url=http://www.vintageguitar.com/14413/moniker-guitars-launches-semi-hollow-line/}}</ref><ref>{{cite web|title=Austin's Moniker Guitars Launches Kickstarter Campaign|publisher=Guitar Player|date=August 16, 2013|url=http://www.guitarplayer.com/miscellaneous/1139/austins-moniker-guitars-launches-kickstarter-campaign/23299|access-date=May 29, 2018}}</ref>


==Reception==
==Reception==
In 2013, Moniker Guitars was featured on MSNBC's ''[[Your Business]]''.<ref>{{cite web | title = Moniker Guitars | publisher = MSNBC | date = March 24, 2013 | url = https://www.americanexpress.com/us/small-business/openforum/videos/moniker-guitars/}}</ref>
In 2013, Moniker Guitars was featured on MSNBC's ''Your Business''.<ref>{{cite news|title=Moniker Guitars|publisher=MSNBC|date=March 24, 2013|url=https://www.americanexpress.com/us/small-business/openforum/videos/moniker-guitars/|access-date=May 29, 2018}}</ref>


The company's website states that their guitars have been purchased by Kyle Shutt of [[The Sword]], and Justin Bradley and Josh Withenshaw of [[Anarbor]]. It also shows pictures of various musicians playing Moniker Guitars, including [[Matt Noveskey]] of [[Blue October]], Paul Marc Rousseau and Shane Told of [[Silverstein (band)|Silverstein]], and Andy Lane of [[Driver Friendly]].<ref>{{cite web | title = Artists | publisher = Moniker Guitars | url = https://monikerguitars.com/blog/category/moniker-guitars-artists | accessdate = February 2014}}</ref>
The company's website stated that their guitars had been purchased by Kyle Shutt of [[The Sword]], and Justin Bradley and Josh Withenshaw of [[Anarbor]]. It also showed photos of various musicians playing Moniker Guitars, including [[Matt Noveskey]] of [[Blue October]], Paul Marc Rousseau and Shane Told of [[Silverstein (band)|Silverstein]], and Andy Lane of [[Driver Friendly]].<ref>{{cite web|title=Artists|publisher=Moniker Guitars|url=https://monikerguitars.com/blog/category/moniker-guitars-artists|access-date=March 1, 2014|archive-url=https://web.archive.org/web/20140307090756/https://monikerguitars.com/blog/category/moniker-guitars-artists|archive-date=March 7, 2014|url-status=dead}}</ref>

==See also==
* ''[[Custom Nation]]''


==References==
==References==
Line 54: Line 45:


==External links==
==External links==
* [https://monikerguitars.com/ Moniker Guitars]
* [https://web.archive.org/web/20160304053425/https://monikerguitars.com/ Official website] (archived 4 March 2016)

{{Guitar brands}}


[[Category:Guitar manufacturing companies]]
[[Category:Manufacturing companies based in Austin, Texas]]
[[Category:Companies based in Austin, Texas]]
[[Category:Defunct manufacturing companies based in Texas]]
[[Category:Guitar manufacturing companies of the United States]]
[[Category:2012 establishments in Texas]]
[[Category:2018 disestablishments in Texas]]
[[Category:Manufacturing companies established in 2012]]
[[Category:Manufacturing companies disestablished in 2018]]

Latest revision as of 02:20, 12 April 2023

Moniker Guitars
Company typePrivate
IndustryMusical instruments
Founded2012
FounderKevin Tully and Dave Barry
Defunct2018; 6 years ago (2018)
HeadquartersAustin, Texas,
United States
ProductsElectric guitars
Websitemonikerguitars.com Edit this on Wikidata

Moniker Guitars was an American guitar manufacturing company based Austin, Texas. It operated from 2012 to 2018 producing electric guitars.

Each guitar was custom built based on designs submitted by customers using an online design tool. Moniker's manufacturing process enabled their guitars to sell at prices comparable to store-bought guitars.[1]

History

[edit]

The company was inspired when amateur guitar player Kevin Tully observed a bicycle manufactured by Republic Bike of Dania Beach, Florida, which allows customers to design each bike using an online tool.[1][2]

In 2012, Moniker Guitars was founded by Tully and his associate Dave Barry, both natives of Boston.[3]

Original funding of $25,000 was provided by IDEA, the business incubator at Northeastern University, and in 2013, a Kickstarter campaign was used to raise an additional $60,000 from 155 backers.[1][3]

By 2014, the company employed six people operating out of a shared workspace in Austin, and was producing approximately 12 electric guitars per week.[1]

Moniker Guitars closed in 2018.[4]

Manufacturing

[edit]

Customers used a "configurator" tool on Moniker's website to choose from three body styles, five stains, and 17 paint colors, as well as different component parts, including a pickup by Seymour Duncan. Text and user-designed graphics could also be added. The configurator software cost about $10,000, and the company's goal was to create an interface that was clean, simple, and easy to use. Moniker then used CNC milling to precisely produce the guitar body, which was made from domestically sourced wood. A fast-drying clearcoat manufactured by Simtec Coatings was then applied, followed by environmentally-safe water-based paints by PPG Industries. Adobe Illustrator and a vinyl plotter were used to create stencils from which text and graphics were applied. Though the company could assemble the guitar in 24 hours, the final product was shipped to customers in four weeks.[1][3][5][6][7]

Reception

[edit]

In 2013, Moniker Guitars was featured on MSNBC's Your Business.[8]

The company's website stated that their guitars had been purchased by Kyle Shutt of The Sword, and Justin Bradley and Josh Withenshaw of Anarbor. It also showed photos of various musicians playing Moniker Guitars, including Matt Noveskey of Blue October, Paul Marc Rousseau and Shane Told of Silverstein, and Andy Lane of Driver Friendly.[9]

References

[edit]
  1. ^ a b c d e Raymond, Chris (February 7, 2014). "Design Your Own Guitar—This Startup Will Build It". Popular Mechanics. Retrieved May 29, 2018.
  2. ^ "Corporate & Retail Programs". Republic Bike. Retrieved May 29, 2018.
  3. ^ a b c Dolan, Sarah. "Moniker Guitars Launches Site To Make Your Rock Star Dreams Come True". American Inno. Retrieved May 29, 2018.
  4. ^ Wistrom, Brent (November 1, 2018). "The Top Austin Tech and Startup Hires and Departures in October 2018". Austin INNO.
  5. ^ Mings, Josh (March 27, 2013). "Moniker Guitars Lets You Design Your Own Custom Electric Guitar". SolidSmack. Retrieved May 29, 2018.
  6. ^ "Moniker Guitars Launches Semi-Hollow Line". Vintage Guitar Magazine. July 10, 2013.
  7. ^ "Austin's Moniker Guitars Launches Kickstarter Campaign". Guitar Player. August 16, 2013. Retrieved May 29, 2018.
  8. ^ "Moniker Guitars". MSNBC. March 24, 2013. Retrieved May 29, 2018.
  9. ^ "Artists". Moniker Guitars. Archived from the original on March 7, 2014. Retrieved March 1, 2014.
[edit]
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