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{{Infobox Restaurant |
{{Infobox Restaurant |
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| name = Bianyifang (便宜坊 |
| name = Bianyifang (便宜坊) |
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| image =Bianyifang Roast Duck (QianMen Xian YuKou).jpg |
| image = Bianyifang Roast Duck (QianMen Xian YuKou).jpg |
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| image_width = 250px |
| image_width = 250px |
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| image_caption = |
| image_caption = |
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| slogan =Convenient and Comfortable (便利人民，宜室宜家 |
| slogan = Convenient and Comfortable (便利人民，宜室宜家) |
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| logo = |
| logo = |
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| logo_width = |
| logo_width = |
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| food-type = [[Peking duck]] |
| food-type = [[Peking duck]] |
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| city = [[Beijing]] |
| city = [[Beijing]] |
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| country = |
| country = China |
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}} |
}} |
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'''Bianyifang''' ({{zh|s=便宜坊|p=Biànyífānɡ}}) is a restaurant in [[Beijing]], China, known for its [[signature dish]], [[Peking duck]]. The restaurant Bianyifang was established in 1416 during the [[Ming dynasty]], but its name dates back to roughly 1552. Several other branches of the restaurant also operate in Beijing and across China, under '''Bianyifang Group'''.<ref>{{Cite book |author=Robinson, M |title=Tourism at the Olympic Games: Visiting the World |author2=Ploner, J |publisher=Routledge |year=2016 |isbn=9781315674773 |location=London |pages=65–66}}</ref> Bianyifang is one of the most popular restaurants in China and has been reported on by a range of media outlets.<ref>{{Cite web|url=http://english.visitbeijing.com.cn/a1/a-X9YI0G4867B46C0064323D|title=Beijing's Oldest Restaurant|website=Beijing Tourism|access-date=Feb 15, 2020}}</ref>[[File:Sliced_Peking_Duck_with_traditional_condiments.jpg|alt=|left|thumb|200x200px|Sliced Peking duck served with traditional condiments at Bianyifang]] |
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'''Bianyifang''' ([[Chinese]]: 便宜坊; [[pinyin]]: Biànyífānɡ) is a restaurant in [[Beijing China|Beijing, China]]. Famous for its specialty called [[Peking duck|Peking Duck]], Bianyifang has a long history of more than 600 years. It was founded during the [[Ming dynasty|Ming Dynasty]]. The name Bianyifang was created by [[Yang Jisheng (Ming dynasty)|Yang Jisheng]], an advanced scholar during that period of time. Today it has become a comprehensive restaurant that has several branches. The service philosophy of this restaurant is “Convenient and Comfortable”. |
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== Introduction to the restaurant == |
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[[File:Bianyifang serving 2.jpg|thumb|Serving up a roast duck in Bianyifang Restaurant]] |
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Bianyifang is a brand of a restaurant. Many customers tend to mistake the [[Pinyin|pronunciation]] of Bianyifang. The correct [[Pinyin|pronunciation]] should be “Biàn Yí Fāng”, which means good service and pleasure. This restaurant has attracted numerous customers, leaving a deep impression on them. |
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Established in 1416, the 14th year of the [[Ming dynasty|Ming]] [[Yongle Emperor]], the original Bianyifang used to be a small workshop, which produced duck and chicken food in Mishihutong (米市胡同), [[Caishikou]], Beijing. In 1827, its owner Sun Zijiu (孙子久) began to extend its business and established a bigger restaurant, where Peking Duck and Spanish and French Style [[Duck Liver]] (西法鸭肝) became its "[[signature dish]]es". |
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| ⚫ | Due to the fame of the original Bianyifang, many restaurants named themselves "Bianyifang |
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Bianyifang's main competition has been [[Quanjude]], another restaurant specializing in Peking Duck.<ref name="Haw">Haw, Stephen G. [2007] (2007). Beijing a Concise History. Routledge. {{ISBN|978-0-415-39906-7}}</ref> |
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There are mainly two categories of [[Peking duck|Peking Duck]]. They are [[Quanjude]] and Bianyifang.<ref>{{Cite web|url=http://english.visitbeijing.com.cn/a1/a-XAIFLSD07E2E33819F4354|title=Legend of Bianyifang|last=|first=|date=|website=Beijing Tourism|url-status=live|archive-url=|archive-date=|access-date=Jan 31, 2020}}</ref> In the past, few people knew Bianyifang, yet it managed to stay competitive until today. Through the constant experiment, Bianyifang has tried various ways to improve the taste and quality of Peking duck. In [[Beijing Olympic 2008|2008]], Bianyifang created a new type called [[Olympic Games|Olympic]] duck, which made it more convenient as it didn't require extra [[Condiment|condiments]] and was more portable.<ref>{{Cite journal|last=Ashton|first=Curtis|date=2012|title=Peking Duck as a museum spectacle: staging local heritage for Olympic tourism|url=http://dx.doi.org/10.1080/14766825.2012.683955|journal=Journal of Tourism and Cultural Change|volume=10|pages=150-166|via=}}</ref>[[File:Bianyifang duck.jpg|thumb|190px|Peking Duck at Bianyifang]]Due to the everlasting spirit of constant inheritance and innovation, Bianyifang has succeed in sustaining its status among the competitors. Staff from Bianyifang all believe that they should carefully pass down the original flavor and culture so that customers can not only enjoy the best taste of Peking duck, but experience the authentic and significant historical background.<ref>{{Cite web|url=http://www.xinhuanet.com/talking/20160803d/index.htm|title=The Perseverance and Innovation of Bianyifang|last=|first=|date=|website=Xinhuanet|url-status=live|archive-url=|archive-date=|access-date=Feb 17, 2020}}</ref> |
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== History == |
== History == |
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[[File:Bianyifang.jpg|thumb|203x203px|A board at Bianyifang recounting the restaurant's history|alt=]] |
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[[File:Bianyifang.jpg|thumb|190px|An introduction board at the Bianyifang describing the restaurant's history]]As a restaurant with a long history and a high reputation, Bianyifang has always been adhering to the concept of "service first" to bring customers the best service. It's said that in the [[Ming dynasty|Ming Dynasty]], Bianyifang was only a small pub on the street. Although the fame of the hotel at that time was not famous far away, many customers had regarded Bianyifang as their favorite pub. The owner of Bianyifang was hospitable and treated every customer as his friends. There were many moving stories in this tavern. The boss would sit beside the guests and chatted with them, listening to their stories, and give them advice. Soon, more and more customers liked to come to Bianyifang.<ref>{{Cite web|url=https://medium.com/@WorldofChinese/duck-tales-89ae645767a3|title=Duck Tales|last=|first=|date=|website=Medium|url-status=live|archive-url=|archive-date=|access-date=Feb 17, 2020}}</ref> |
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The original restaurant was established in Mishihutong, [[Caishikou]], Beijing in 1416, the 14th year of the [[Ming dynasty]]'s [[Yongle Emperor]], and was initially a small workshop similar to a [[tavern]] that served primarily duck and chicken. The tavern was popular among locals, and the owner was known to be very friendly and hospitable to his customers, often conversing with them, listening to their stories, and providing them with advice.<ref>{{Cite web|url=https://medium.com/@WorldofChinese/duck-tales-89ae645767a3|title=Duck Tales|website=Medium|date=16 February 2017 |access-date=Feb 17, 2020}}</ref> |
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The "Bianyifang" name is often credited to [[Yang Jisheng (Ming dynasty)|Yang Jisheng]], vice minister of the [[Ministry of War (imperial China)|Ministry of War]], who lived at Dazhi bridge outside [[Xuanwumen (Beijing)|Xuanwu Gate]]. In 1552, [[Yan Song]], the corrupt [[Grand Secretariat|Senior Grand Secretary]], sought to punish Yang Jisheng for trying to expose his corruption by framing him for crimes and tricking the Emperor into authorizing his execution. According to the story, Yang Jisheng, despondent and hungry after a failed attempt to appeal to the Emperor, came across the unassuming tavern and, liking its atmosphere, entered to order roast duck and vegetables with wine. When the customers and owner recognized him, the owner decided to converse with him and served him personally. Touched and impressed by the hospitable service, Yang Jisheng complimented the tavern's service and, asking for a signboard and bringing out his [[ink brush]], wrote "fair price and considerate service" (便宜坊; "Bian Yi Fang") on it and gave it to the owner, who gladly displayed it above the front door, giving the tavern its name. Yang Jisheng and others from the Ministry of War became regular customers until he was executed in 1553. However, at that point Yan Song learned of Yang Jisheng's connection to the tavern and ordered the owner to remove the signboard, but the owner refused. Yan Song tried to forcefully remove the signboard, hiring thugs to intimidate and even viciously beat the owner into complying, but the owner resisted Yan Song to the point that he gave up and allowed the signboard to remain, cementing the tavern's name as Bianyifang.<ref>{{Cite web|url=https://www.theworldofchinese.com/2017/02/duck-tales/|title=Duck Tales: A look at the long history of Peking Duck|last=Sun|first=Jiahui|website=The World of Chinese|access-date=Feb 17, 2020}}</ref><ref>{{Cite journal|last=袁|first=家方|date=2016|title=便宜坊字号名称的由来与特色|url=https://www.ixueshu.com/document/39a72a92d8da9468318947a18e7f9386.html|journal=时代经贸|pages=36–37}}</ref> |
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Bianyifang has been seen as a famous brand in China. Nowadays, men, women, the old and the young all like this unique restaurant a lot. Their Peking duck is the most attractive dish. The Peking duck they made is not only delicious but also attractive in color. As one of the most popular restaurants in China, Bianyifang has been reported by various media. <ref>{{Cite web|url=http://english.visitbeijing.com.cn/a1/a-X9YI0G4867B46C0064323D|title=Beijing’s Oldest Restaurant|last=|first=|date=|website=Beijing Tourism|url-status=live|archive-url=|archive-date=|access-date=Feb 15, 2020}}</ref> |
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By 1827, the owner of Bianyifang, Sun Zijiu, began to expand the restaurant and its menu, around which point Peking duck and Spanish and French-style [[duck liver]] became its signature dishes. |
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It is praised that Bianyifang still adheres to its original intention, inheriting the most authentic flavor, and providing customers with the best service and the most delicious dishes, which is the most unforgettable flavor for [[Chinese people]]. |
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| ⚫ | Due to the fame of the original Bianyifang, many restaurants named themselves "Bianyifang" in turn. The Xianyukou Bianyifang (鲜鱼口便宜坊) established in 1855 in [[Qianmen]], Beijing by a family named Wang who hired a chef of the original Bianyifang, and still remains operational today.<ref name="Haw">Haw, Stephen G. [2007] (2007). Beijing a Concise History. Routledge. {{ISBN|978-0-415-39906-7}}</ref> |
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After a long run, Bianyifang is still innovating, trying to bring different experience and taste to customers. They continue to grow in succession and inheritance. As the ten largest food brand in China, Bianyifang tries to maintain the good and get rid of the bad, carefully listening to customers' opinions, constantly satisfying customers. Bianyifang has become a [[synonym]] for Peking duck. When it comes to this typical [[Chinese cuisine]], people will inevitably associate it with Bianyifang.<ref>{{Cite book|last=Robinson, M; Ploner, J|first=|title=Tourism at the Olympic Games: Visiting the World|publisher=Routledge|year=2016|isbn=9781315674773|location=London|pages=65-66}}</ref> |
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== Origin of the name == |
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The name of Bianyifang has a long history. In [[Anno Domini|A.D.1552]], [[Yang Jisheng (Ming dynasty)|Yang Jisheng]], a vice minister of the [[Ministry of War (imperial China)|Ministry of War,]] who lived in Dazhi bridge outside [[Xuanwumen|Xuanwu Gate]], reported [[Yan Song]], the treacherous [[Prime minister|Prime Minister]], on the court hall, and was framed by Yan Song. <ref>{{Cite web|url=https://www.theworldofchinese.com/2017/02/duck-tales/|title=Duck Tales: A look at the long history of Peking Duck|last=Sun|first=Jiahui|date=|website=The World of Chinese|url-status=live|archive-url=|archive-date=|access-date=Feb 17, 2020}}</ref> |
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After that, he was despondent and hungry. He came to [[Caishikou]] Mishi alley (菜市口米市胡同). All of a sudden, he smelt a fragrance and came closer to see a small pub. When he entered the tavern, he found that although it was not big, it was quiet and elegant, and the guests were full. So he sat down and ordered roast duck and some wine and vegetables. He had a good meal and left all his troubles behind. Some guests recognized him and knew he was a famous patriotic minister, so they told the shopkeeper. The shopkeeper personally served him with duck and wine. He was hugely admired and chatted with him. Yang Jisheng learned that this tavern was called Bianyifang, and he saw that it was very hospitable, so he exclaimed, "this tavern is convenient and pleasant, and the price is fair as well"! He shouted, "Pass me a pen."! Yang Jisheng wrote three prominent characters, "Bian Yi Fang"! The guests all clapped and smiled. Since then, Yang Jisheng and his ministers often visited the tavern. After that, he was arrested and killed by Yan Song. Yan Song asked the owner of Bianyifang to take off the plaque, but the owner refused. Yan Song then sent someone to remove the plaque. The boss tried hard to protect the plaque. He was beaten to vomit, so Yan Song gave up. Ever since then, Bianyifang became famous. Today the name of Bianyifang means fair price and considerate service to the guests. <ref>{{Cite journal|last=袁|first=家方|date=2016|title=便宜坊字号名称的由来与特色|url=https://www.ixueshu.com/document/39a72a92d8da9468318947a18e7f9386.html|journal=时代经贸|volume=|pages=36-37|via=}}</ref> |
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== Branches == |
== Branches == |
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[[File:Beijing Bianyifang Roast Duck Group headquarters (20230703152316).jpg|thumb|Headquarters of Bianyifang Group in Beijing]] |
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At present, Bianyifang has eight branch restaurants in [[Beijing]]: Hademen Branch, Yutingqiao Branch, Xingfu Street Branch, Anhua Branch, Hangtian Branch, New World Center Branch, [[Jianxiang Bridge|Jianxiang]] Branch, Fufenglu Restaurant and Xianyukou Branch. |
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| ⚫ | Outside Beijing are three more branches: [[Sanmenxia]] Branch in [[Henan]] Province, [[Hohhot]] Branch in [[Inner Mongolia]], and Tangdu Branch in [[Shanxi]] Province.<ref>{{Cite web|url=http://english.visitbeijing.com.cn/a1/a-X9YI0G4867B46C0064323D|title=Top 10 Peking Duck restaurants|last=Zhang|first=Junmian|date=2013-07-22|website=China.org|access-date=Feb 15, 2020}}</ref> |
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== See also == |
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One significant character related to Bianyifang was [[Yang Jisheng (Ming dynasty)|Yang Jisheng]], a vice minister of the [[Ministry of War (imperial China)|Ministry of War]] (now the Ministry of National Defense) in the [[Ming dynasty|Ming Dynasty]]. He was always loyal to the [[Emperor of China|emperor]]. He worked hard to serve people. He enjoyed a good reputation among the folks. He was so blunt that he reported a serious crime to the emperor despite of his own life. Unfortunately, Yang was framed by a treacherous [[Prime minister|Prime Minister]] called [[Yan Song]]. Yang was sent to the jail. Yang was so brave and persistent that he would never give in. Even when he got scars all over him, he tried to bear the huge pain of ridding the rotted parts on his body. He was deeply honored by the folks. The guests often came up with Yang when they visited Bianyifang.<ref>{{Cite book|last=Feng|first=Xiuwen|title=On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans.|publisher=Routledge|year=2016|isbn=9781315723631|location=London|pages=59}}</ref> |
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==See also== |
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* [[Da Dong Roast Duck Restaurant|Dadong Roast Duck Restaurant]] |
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* [[Quanjude]] |
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* [[List of restaurants in China]] |
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==References== |
==References== |
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{{ |
{{Reflist}} |
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==External links== |
==External links== |
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* [http://www.bianyifang.com/home.html Homepage] |
* [http://www.bianyifang.com/home.html Homepage] |
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{{coord missing|Beijing}} |
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{{Dongcheng District, Beijing}} |
{{Dongcheng District, Beijing}} |
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[[Category:Dongcheng District, Beijing]] |
[[Category:Dongcheng District, Beijing]] |
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[[Category:Restaurants in Beijing]] |
[[Category:Restaurants in Beijing]] |
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[[Category:Chinese restaurants]] |
[[Category:Chinese restaurants]] |
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[[Category:Chinese brands]] |
[[Category:Chinese brands]] |
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{{restaurant-stub}} |
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{{China-cuisine-stub}} |
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Latest revision as of 05:09, 16 April 2024
| Bianyifang (便宜坊) | |
|---|---|
.jpg) | |
| Restaurant information | |
| Established | 1416 |
| Food type | Peking duck |
| City | Beijing |
| Country | China |
Bianyifang (Chinese: 便宜坊; pinyin: Biànyífānɡ) is a restaurant in Beijing, China, known for its signature dish, Peking duck. The restaurant Bianyifang was established in 1416 during the Ming dynasty, but its name dates back to roughly 1552. Several other branches of the restaurant also operate in Beijing and across China, under Bianyifang Group.[1] Bianyifang is one of the most popular restaurants in China and has been reported on by a range of media outlets.[2]
History
[edit]
The original restaurant was established in Mishihutong, Caishikou, Beijing in 1416, the 14th year of the Ming dynasty's Yongle Emperor, and was initially a small workshop similar to a tavern that served primarily duck and chicken. The tavern was popular among locals, and the owner was known to be very friendly and hospitable to his customers, often conversing with them, listening to their stories, and providing them with advice.[3]
The "Bianyifang" name is often credited to Yang Jisheng, vice minister of the Ministry of War, who lived at Dazhi bridge outside Xuanwu Gate. In 1552, Yan Song, the corrupt Senior Grand Secretary, sought to punish Yang Jisheng for trying to expose his corruption by framing him for crimes and tricking the Emperor into authorizing his execution. According to the story, Yang Jisheng, despondent and hungry after a failed attempt to appeal to the Emperor, came across the unassuming tavern and, liking its atmosphere, entered to order roast duck and vegetables with wine. When the customers and owner recognized him, the owner decided to converse with him and served him personally. Touched and impressed by the hospitable service, Yang Jisheng complimented the tavern's service and, asking for a signboard and bringing out his ink brush, wrote "fair price and considerate service" (便宜坊; "Bian Yi Fang") on it and gave it to the owner, who gladly displayed it above the front door, giving the tavern its name. Yang Jisheng and others from the Ministry of War became regular customers until he was executed in 1553. However, at that point Yan Song learned of Yang Jisheng's connection to the tavern and ordered the owner to remove the signboard, but the owner refused. Yan Song tried to forcefully remove the signboard, hiring thugs to intimidate and even viciously beat the owner into complying, but the owner resisted Yan Song to the point that he gave up and allowed the signboard to remain, cementing the tavern's name as Bianyifang.[4][5]
By 1827, the owner of Bianyifang, Sun Zijiu, began to expand the restaurant and its menu, around which point Peking duck and Spanish and French-style duck liver became its signature dishes.
Due to the fame of the original Bianyifang, many restaurants named themselves "Bianyifang" in turn. The Xianyukou Bianyifang (鲜鱼口便宜坊) established in 1855 in Qianmen, Beijing by a family named Wang who hired a chef of the original Bianyifang, and still remains operational today.[6]
Branches
[edit].jpg)
At present, Bianyifang has eight branch restaurants in Beijing: Hademen Branch, Yutingqiao Branch, Xingfu Street Branch, Anhua Branch, Hangtian Branch, New World Center Branch, Jianxiang Branch, Fufenglu Restaurant and Xianyukou Branch.
Outside Beijing are three more branches: Sanmenxia Branch in Henan Province, Hohhot Branch in Inner Mongolia, and Tangdu Branch in Shanxi Province.[7]
See also
[edit]References
[edit]- ^ Robinson, M; Ploner, J (2016). Tourism at the Olympic Games: Visiting the World. London: Routledge. pp. 65–66. ISBN 9781315674773.
- ^ "Beijing's Oldest Restaurant". Beijing Tourism. Retrieved Feb 15, 2020.
- ^ "Duck Tales". Medium. 16 February 2017. Retrieved Feb 17, 2020.
- ^ Sun, Jiahui. "Duck Tales: A look at the long history of Peking Duck". The World of Chinese. Retrieved Feb 17, 2020.
- ^ 袁, 家方 (2016). "便宜坊字号名称的由来与特色". 时代经贸: 36–37.
- ^ Haw, Stephen G. [2007] (2007). Beijing a Concise History. Routledge. ISBN 978-0-415-39906-7
- ^ Zhang, Junmian (2013-07-22). "Top 10 Peking Duck restaurants". China.org. Retrieved Feb 15, 2020.