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{{Short description|American analytics, monetization and advertising company}}
{{Infobox company
{{Infobox company
| name = Flurry
| name = Flurry
| type = [[Subsidiary]]
| industry = Advertising, Mobile
| industry = Advertising, Mobile
| logo = Flurry_logo.png
| logo = Flurry_logo.png
| genre = <!-- Only used with media and publishing companies -->
| genre = <!-- Only used with media and publishing companies -->
| fate =
| predecessor =
| fate =
| successor =
| predecessor =
| successor =
| foundation = 2005
| foundation = {{Start date and age|2005|df=yes}}
| founders = Sean Byrnes, Dan Scholnick, and Gabriel Vanrenen
| founders = Sean Byrnes, Dan Scholnick, and Gabriel Vanrenen
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| location_city =
| location_city =
| location_country =
| location_country =
| locations = [[San Francisco]], [[New York City]], [[London]], [[Mumbai]]
| locations = [[San Francisco]], [[New York City]], [[London]], [[Mumbai]]
| area_served =
| area_served =
| key_people = {{unordered list|'''Simon Khalaf''': CEO & President|'''Prashant Fuloria''': CPO|'''Grady Burnett''': COO|'''Mark Stephens''': CFO|'''Mark Sow''': VP Sales & Business Development|'''Yannis Dosios''': VP Business Operations|'''Jarah Euston''': VP Analytics & Marketing|'''Richard Firminger''': Managing Director, Europe}}
| key_people = {{ubl|Simon Khalaf ([[Chief executive officer|CEO]] & [[President (corporate title)|president]])|Prashant Fuloria (CPO)|Grady Burnett ([[Chief operations officer|COO]]|Mark Stephens ([[Chief financial officer|CFO]]|Mark Sow [[Vice president#In_Business|Vice president]] Sales & Business Development)|Yannis Dosios (Vice president Business Operations)|Jarah Euston (Vice president Analytics & Marketing)|Richard Firminger ([[Managing Director]], Europe)}}
| products = Flurry for Advertisers, Flurry for Publishers, Flurry Analytics
| products = {{ubl|Flurry for Advertisers|Flurry for Publishers|Flurry Analytics}}
| production =
| production =
| services =
| services =
| revenue =
| revenue =
| operating_income =
| operating_income =
| net_income =
| net_income =
| aum = <!-- Only used with financial services companies -->
| aum = <!-- Only used with financial services companies -->
| assets =
| assets =
| equity =
| equity =
| owner =
| owner =
| num_employees = 150
| num_employees = 150
| parent = [[Verizon Media]]
| parent = [[Yahoo! Inc. (2017–present)|Yahoo! Inc.]]
| divisions =
| divisions =
| subsid =
| subsid =
| homepage = {{URL|http://www.flurry.com/}}
| homepage = {{URL|https://flurry.com/}}
| footnotes =
| footnotes =
| intl =
| intl =
| bodystyle =
| bodystyle =
}}
}}
'''Flurry''' is an American [[mobile web analytics|mobile analytics]], [[monetization]], and [[advertising]] company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.<ref name="techcrunch">{{cite web | url = https://techcrunch.com/2013/12/06/flurry-funding/| title = Flurry Raises Another $12.5M For Mobile Analytics And Advertising| publisher =TechCrunch | author = Ha, Anthony| accessdate = 11 April 2014}}</ref> Flurry analyzes 150 billion app sessions per month.<ref name="techcrunch" /><ref name="adage" /> The company's analytics platform tracks application sessions in [[iOS]], [[Android (operating system)|Android]], [[HTML5]], and [[JavaME]] platforms.<ref name="techcrunch1">{{cite web | url = https://techcrunch.com/2012/11/02/with-hints-for-an-ipo-mobile-analytics-startup-flurry-raises-25m-from-crosslink/| title = With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink| publisher = TechCrunch| author = Cutler, Kim-Mai| accessdate = 11 April 2014}}</ref> Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with [[Research Now]] to create a [[panel data]]base on mobile users.<ref name="techcrunch" /><ref name="adage">{{cite web | url = http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287/| title = Flurry Launches Service to Track Mobile App Users, Offline| publisher = AdAge| author = Bergen, Mark| accessdate = 11 April 2014}}</ref><ref name="techcrunch1" /> Flurry was acquired by [[Yahoo!]] on July 21, 2014 for somewhere between $200 and $300 million.<ref name="techcrunch2a">{{cite web | url = https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m/| title = Yahoo Buys Mobile Analytics Firm Flurry For North Of $200M| publisher = TechCrunch| author = Ingrid Lunden| accessdate = 21 July 2014}}</ref><ref>How the Yahoo acquisition saved Flurry from an uncertain fate (exclusive) https://venturebeat.com/2014/07/29/how-the-yahoo-acquisition-saved-flurry-from-an-uncertain-fate-exclusive/</ref><ref>Yahoo Buying Startup Flurry for More Than $300 Million https://www.bloomberg.com/news/articles/2014-07-21/yahoo-acquiring-analytics-company-flurry-to-boost-mobile</ref>
'''Flurry''' is an American [[mobile web analytics|mobile analytics]], [[monetization]], and [[advertising]] company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.<ref name="techcrunch">{{cite web | url = https://techcrunch.com/2013/12/06/flurry-funding/| title = Flurry Raises Another $12.5M For Mobile Analytics And Advertising| publisher =TechCrunch | author = Ha, Anthony| date = 6 December 2013| access-date = 11 April 2014}}</ref> Flurry analyzes 150 billion app sessions per month.<ref name="techcrunch" /><ref name="adage" /> The company's analytics platform tracks application sessions in [[iOS]], [[Android (operating system)|Android]], [[HTML5]], and [[JavaME]] platforms.<ref name="techcrunch1">{{cite web | url = https://techcrunch.com/2012/11/02/with-hints-for-an-ipo-mobile-analytics-startup-flurry-raises-25m-from-crosslink/| title = With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink| publisher = TechCrunch| author = Cutler, Kim-Mai| date = 2 November 2012| access-date = 11 April 2014}}</ref> Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a [[panel data]]base on mobile users.<ref name="techcrunch" /><ref name="adage">{{cite web | url = http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287/| title = Flurry Launches Service to Track Mobile App Users, Offline| publisher = AdAge| author = Bergen, Mark| date = 24 March 2014| access-date = 11 April 2014}}</ref><ref name="techcrunch1" /> Flurry was acquired by [[Yahoo!]] on July 21, 2014 for somewhere between $200 and $300 million.<ref name="techcrunch2a">{{cite web | url = https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m/| title = Yahoo Buys Mobile Analytics Firm Flurry For North Of $200M| publisher = TechCrunch| author = Ingrid Lunden| date = 21 July 2014| access-date = 21 July 2014}}</ref><ref>{{Cite web |date=2014-07-29 |title=How the Yahoo acquisition saved Flurry from an uncertain fate (exclusive) |url=https://venturebeat.com/mobile/how-the-yahoo-acquisition-saved-flurry-from-an-uncertain-fate-exclusive/ |access-date=2023-05-24 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite news |date=2014-07-22 |title=Yahoo Buying Startup Flurry for More Than $300 Million |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2014-07-21/yahoo-acquiring-analytics-company-flurry-to-boost-mobile |access-date=2023-05-24}}</ref>


==History==
==History==
Flurry was launched in 2005 by entrepreneurs Sean Byrnes, Dan Scholnick, and Gabriel Vanrenen. It first started as a premium mobile applications company, that grew mostly in the developing world. As the team realized that it would be hard to monetize through advertising in these markets, they decided to pivot into a universal analytics platform that all mobile apps could use.<ref>{{cite web|last1=Byrnes|first1=Sean|title=Genesis Stories: An Interview with Flurry Founder Sean Byrnes|url=http://www.thalamus.co/blog/flurry-founder-sean-byrnes/|website=Thalamus|publisher=Thalamus Blog|accessdate=30 July 2015}}</ref>
Flurry was launched in 2005 by entrepreneurs Sean Byrnes, Dan Scholnick, and Gabriel Vanrenen. It first started as a premium mobile applications company, that grew mostly in the developing world. As the team realized that it would be hard to monetize through advertising in these markets, they decided to pivot into a universal analytics platform that all mobile apps could use.<ref>{{cite web|last1=Byrnes|first1=Sean|title=Genesis Stories: An Interview with Flurry Founder Sean Byrnes|url=http://www.thalamus.co/blog/flurry-founder-sean-byrnes/|website=Thalamus|publisher=Thalamus Blog|accessdate=30 July 2015|archive-date=24 November 2015|archive-url=https://web.archive.org/web/20151124171905/http://www.thalamus.co/blog/flurry-founder-sean-byrnes/|url-status=dead}}</ref>


The Flurry analytics and advertising platform really started to take off with the advent of the iPhone, which, with its own App Store, democratized{{fact|date=April 2018}} the ability for developers to launch mobile applications and instantly reach millions of people. The revolutionary{{fact|date=April 2018}} part about the App Store was that developers could keep 70% of the revenue (with the App Store taking 30%), and make money in unprecedented ways{{fact|date=April 2018}} due to the consumer distribution of the App Store. Google soon followed with their own version of the App Store (initially called Android Market),<ref>{{cite web|last1=Burns|first1=Matt|title=Google Play? What The Hell Was Wrong With Android Market?|url=https://techcrunch.com/2012/03/06/google-play-what-the-hell-was-wrong-with-android-market/|website=Techcrunch|publisher=Techcrunch|accessdate=6 March 2012}}</ref> and soon after Flurry became the de facto analytics platform for mobile apps.
The Flurry analytics and advertising platform really started to take off with the advent of the iPhone, with its own App Store, and soon after Flurry became the de facto analytics platform for mobile apps.


Flurry also merged with a company called Pinch Media based in New York that was working on a similar product, and together they had almost 80% marketshare for mobile analytics.<ref>{{cite web|last1=Malik|first1=Om|title=App Analytics Startups Flurry & Pinch Media Merge|url=https://gigaom.com/2009/12/22/app-analytics-startups-flurry-pinch-media-merge/|website=GigaOm|publisher=GigaOm|accessdate=22 December 2009}}</ref>
Flurry also merged with a company called Pinch Media based in New York that was working on a similar product, and together they had almost 80% marketshare for mobile analytics.<ref>{{cite web|last1=Malik|first1=Om|title=App Analytics Startups Flurry & Pinch Media Merge|url=https://gigaom.com/2009/12/22/app-analytics-startups-flurry-pinch-media-merge/|website=GigaOm|accessdate=22 December 2009|archive-date=14 January 2010|archive-url=https://web.archive.org/web/20100114052509/http://gigaom.com/2009/12/22/app-analytics-startups-flurry-pinch-media-merge/|url-status=dead}}</ref>


== Services ==
== Services ==
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=== Flurry Analytics ===
=== Flurry Analytics ===


Flurry Analytics enables users to analyze consumer behavior through data observations.<ref name="venturebeat1">{{cite web | url = https://venturebeat.com/2012/04/06/flurry-releases-new-analytics-features-to-improve-monetization/| title = Flurry releases new analytics features to improve monetization| publisher = VentureBeat| author = Takahashi, Dean| accessdate = 11 April 2014}}</ref> The platform provides features for user segmentation, [[conversion funnel|consumer funnels]], and app portfolio analysis.<ref name="venturebeat1" /> The user segments can be categorized by things like paying versus non-paying customers or light versus heavy users.<ref name="venturebeat1" /> The platform's funnels measure customized consumer conversions and trending metrics,<ref name="websitemagazine">{{cite web | url = http://www.websitemagazine.com/content/blogs/posts/archive/2012/04/09/measuring-funnels-with-flurry.aspx| title = Measuring Funnels with Flurry App Analytics| publisher =Websitemagazine | author = Prestipino, Peter| accessdate = 11 April 2014}}</ref> while the portfolio analytics feature allows companies to manage entire portfolios of mobile applications with the ability to monitor data about overlap among applications as well as [[up-sell]] and [[cross-sell]] conversions.<ref name="venturebeat1" />
Flurry Analytics enables users to analyze consumer behavior through data observations.<ref name="venturebeat1">{{cite web | url = https://venturebeat.com/2012/04/06/flurry-releases-new-analytics-features-to-improve-monetization/| title = Flurry releases new analytics features to improve monetization| publisher = VentureBeat| author = Takahashi, Dean| date = 6 April 2012| accessdate = 11 April 2014}}</ref> The platform provides features for user segmentation, [[conversion funnel|consumer funnels]], and app portfolio analysis.<ref name="venturebeat1" /> The user segments can be categorized by things like paying versus non-paying customers or light versus heavy users.<ref name="venturebeat1" /> The platform's funnels measure customized consumer conversions and trending metrics,<ref name="websitemagazine">{{cite web | url = http://www.websitemagazine.com/content/blogs/posts/archive/2012/04/09/measuring-funnels-with-flurry.aspx| title = Measuring Funnels with Flurry App Analytics| publisher =Websitemagazine | author = Prestipino, Peter| accessdate = 11 April 2014}}</ref> while the portfolio analytics feature allows companies to manage entire portfolios of mobile applications with the ability to monitor data about overlap among applications as well as [[up-sell]] and [[cross-sell]] conversions.<ref name="venturebeat1" />


=== Flurry for Advertisers (formerly AppCircle) ===
=== Flurry for Advertisers (formerly AppCircle) ===


Flurry utilizes data-sets gathered from its base of 1.3 billion monthly active devices to help brands and app marketers segment and reach their desired audience in apps.<ref name="venturebeat">{{cite web | url = https://venturebeat.com/2009/11/19/flurry-launches-appcircle-to-help-apps-get-discovered/| title =Flurry launches AppCircle to help apps get discovered | publisher = VentureBeat| author =Takahashi, Dean | accessdate = 11 April 2014}}</ref> Flurry for Advertisers uses information about app behavior and preferences to segment consumers into behavioral categories, called [[Persona (user experience)|Personas]], that advertisers can then reach with relevant messages about other apps or brand advertisements.<ref name="venturebeat" /><ref name="mashable">{{cite web | url = http://mashable.com/2010/08/11/flurry-android/| title = Flurry's AppCircle Makes Android Apps Easier to Find| publisher = Mashable| author = O'Dell, Jolie| accessdate = 11 April 2014}}</ref><ref name="readwrite">{{cite web | url = http://readwrite.com/2011/10/31/flurry-extends-its-appcircle-i#awesm=~oAd8rJUQHRnDFJ| title = Flurry Extends Its AppCircle Into Crowded Mobile App Engagement Market| publisher = ReadWrite| author = Rowinski, Dan| accessdate = 11 April 2014}}</ref>
Flurry utilizes data-sets gathered from its base of 1.3 billion monthly active devices to help brands and app marketers segment and reach their desired audience in apps.<ref name="venturebeat">{{cite web | url = https://venturebeat.com/2009/11/19/flurry-launches-appcircle-to-help-apps-get-discovered/| title =Flurry launches AppCircle to help apps get discovered | publisher = VentureBeat| author =Takahashi, Dean | date =19 November 2009 | accessdate = 11 April 2014}}</ref> Flurry for Advertisers uses information about app behavior and preferences to segment consumers into behavioral categories, called [[Persona (user experience)|Personas]], that advertisers can then reach with relevant messages about other apps or brand advertisements.<ref name="venturebeat" /><ref name="mashable">{{cite web | url = http://mashable.com/2010/08/11/flurry-android/| title = Flurry's AppCircle Makes Android Apps Easier to Find| publisher = Mashable| author = O'Dell, Jolie| date = 12 August 2010| accessdate = 11 April 2014}}</ref><ref name="readwrite">{{cite web | url = http://readwrite.com/2011/10/31/flurry-extends-its-appcircle-i#awesm=~oAd8rJUQHRnDFJ| title = Flurry Extends Its AppCircle Into Crowded Mobile App Engagement Market| publisher = ReadWrite| author = Rowinski, Dan| date = 31 October 2011| accessdate = 11 April 2014}}</ref>


=== Flurry for Publishers (formerly AppSpot) ===
=== Flurry for Publishers (formerly AppSpot) ===


Flurry for Publishers is a data-driven tool for generating advertising [[revenue]] through mobile applications.<ref name="venturebeat2">{{cite web | url = https://venturebeat.com/2012/11/09/a-thousand-mobile-app-publishers-stampede-to-flurrys-appspot-ad-platform/| title = A thousand mobile app publishers stampede to Flurry’s AppSpot ad platform| publisher = VentureBeat| author = Takahashi, Dean| accessdate = 11 April 2014}}</ref> The monetization platform provides features such as [[ad serving]], network mediation, targeting, and, among others, reporting.<ref name="techcrunch2b">{{cite web | url =https://techcrunch.com/2012/11/09/flurry-signs-1000-app-publishers-to-appspot-mobile-ad-targeting-platform-in-three-weeks-average-ecpm-of-5-80-for-first-500-apps/| title = Flurry Signs 1,000 App Publishers To AppSpot Mobile Ad Targeting Platform In ~Three Weeks, Average eCPM Of $5.80 For First 500 Apps| publisher = TechCrunch| author = Lomas, Natasha| accessdate = 11 April 2014}}</ref><ref name="venturebeat2" /> Flurry for Publishers also includes an auction-based [[real-time bidding]] marketplace which uses Flurry data to facilitate the buying and selling of advertising inventory based on an impression-by-impression basis.<ref name="venturebeat3">{{cite web | url = https://venturebeat.com/2013/09/17/flurry-says-its-targeted-ads-increase-spending-dramatically-in-mobile-apps/| title = Flurry says its targeted ads increase user spending dramatically in mobile apps| publisher = VentureBeat| author = Takahashi, Dean| accessdate = 11 April 2014}}</ref>
Flurry for Publishers is a data-driven tool for generating advertising [[revenue]] through mobile applications.<ref name="venturebeat2">{{cite web | url = https://venturebeat.com/2012/11/09/a-thousand-mobile-app-publishers-stampede-to-flurrys-appspot-ad-platform/| title = A thousand mobile app publishers stampede to Flurry's AppSpot ad platform| publisher = VentureBeat| author = Takahashi, Dean| date = 9 November 2012| accessdate = 11 April 2014}}</ref> The monetization platform provides features such as [[ad serving]], network mediation, targeting, and, among others, reporting.<ref name="techcrunch2b">{{cite web | url =https://techcrunch.com/2012/11/09/flurry-signs-1000-app-publishers-to-appspot-mobile-ad-targeting-platform-in-three-weeks-average-ecpm-of-5-80-for-first-500-apps/| title = Flurry Signs 1,000 App Publishers To AppSpot Mobile Ad Targeting Platform In ~Three Weeks, Average eCPM Of $5.80 For First 500 Apps| publisher = TechCrunch| author = Lomas, Natasha| date = 9 November 2012| accessdate = 11 April 2014}}</ref><ref name="venturebeat2" /> Flurry for Publishers also includes an auction-based [[real-time bidding]] marketplace which uses Flurry data to facilitate the buying and selling of advertising inventory based on an impression-by-impression basis.<ref name="venturebeat3">{{cite web | url = https://venturebeat.com/2013/09/17/flurry-says-its-targeted-ads-increase-spending-dramatically-in-mobile-apps/| title = Flurry says its targeted ads increase user spending dramatically in mobile apps| publisher = VentureBeat| author = Takahashi, Dean| date = 17 September 2013| accessdate = 11 April 2014}}</ref>


== References ==
== References ==
{{reflist|2}}
{{reflist|2}}


{{Verizon Media}}
{{Yahoo, Inc.}}


[[Category:Advertising agencies of the United States]]
[[Category:Advertising agencies of the United States]]
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[[Category:Business services companies established in 2005]]
[[Category:Business services companies established in 2005]]
[[Category:Yahoo! acquisitions]]
[[Category:Yahoo! acquisitions]]
[[Category:Verizon Media]]
[[Category:Yahoo!]]
[[Category:American companies established in 2005]]
[[Category:American companies established in 2005]]

Latest revision as of 22:23, 19 April 2024

Flurry
Company typeSubsidiary
IndustryAdvertising, Mobile
Founded2005; 19 years ago (2005)
FoundersSean Byrnes, Dan Scholnick, and Gabriel Vanrenen
Number of locations
San Francisco, New York City, London, Mumbai
Key people
  • Simon Khalaf (CEO & president)
  • Prashant Fuloria (CPO)
  • Grady Burnett (COO
  • Mark Stephens (CFO
  • Mark Sow Vice president Sales & Business Development)
  • Yannis Dosios (Vice president Business Operations)
  • Jarah Euston (Vice president Analytics & Marketing)
  • Richard Firminger (Managing Director, Europe)
Products
  • Flurry for Advertisers
  • Flurry for Publishers
  • Flurry Analytics
Number of employees
150
ParentYahoo! Inc.
Websiteflurry.com

Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.[1] Flurry analyzes 150 billion app sessions per month.[1][2] The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms.[3] Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users.[1][2][3] Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.[4][5][6]

History

[edit]

Flurry was launched in 2005 by entrepreneurs Sean Byrnes, Dan Scholnick, and Gabriel Vanrenen. It first started as a premium mobile applications company, that grew mostly in the developing world. As the team realized that it would be hard to monetize through advertising in these markets, they decided to pivot into a universal analytics platform that all mobile apps could use.[7]

The Flurry analytics and advertising platform really started to take off with the advent of the iPhone, with its own App Store, and soon after Flurry became the de facto analytics platform for mobile apps.

Flurry also merged with a company called Pinch Media based in New York that was working on a similar product, and together they had almost 80% marketshare for mobile analytics.[8]

Services

[edit]

Flurry Analytics

[edit]

Flurry Analytics enables users to analyze consumer behavior through data observations.[9] The platform provides features for user segmentation, consumer funnels, and app portfolio analysis.[9] The user segments can be categorized by things like paying versus non-paying customers or light versus heavy users.[9] The platform's funnels measure customized consumer conversions and trending metrics,[10] while the portfolio analytics feature allows companies to manage entire portfolios of mobile applications with the ability to monitor data about overlap among applications as well as up-sell and cross-sell conversions.[9]

Flurry for Advertisers (formerly AppCircle)

[edit]

Flurry utilizes data-sets gathered from its base of 1.3 billion monthly active devices to help brands and app marketers segment and reach their desired audience in apps.[11] Flurry for Advertisers uses information about app behavior and preferences to segment consumers into behavioral categories, called Personas, that advertisers can then reach with relevant messages about other apps or brand advertisements.[11][12][13]

Flurry for Publishers (formerly AppSpot)

[edit]

Flurry for Publishers is a data-driven tool for generating advertising revenue through mobile applications.[14] The monetization platform provides features such as ad serving, network mediation, targeting, and, among others, reporting.[15][14] Flurry for Publishers also includes an auction-based real-time bidding marketplace which uses Flurry data to facilitate the buying and selling of advertising inventory based on an impression-by-impression basis.[16]

References

[edit]
  1. ^ a b c Ha, Anthony (6 December 2013). "Flurry Raises Another $12.5M For Mobile Analytics And Advertising". TechCrunch. Retrieved 11 April 2014.
  2. ^ a b Bergen, Mark (24 March 2014). "Flurry Launches Service to Track Mobile App Users, Offline". AdAge. Retrieved 11 April 2014.
  3. ^ a b Cutler, Kim-Mai (2 November 2012). "With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink". TechCrunch. Retrieved 11 April 2014.
  4. ^ Ingrid Lunden (21 July 2014). "Yahoo Buys Mobile Analytics Firm Flurry For North Of $200M". TechCrunch. Retrieved 21 July 2014.
  5. ^ "How the Yahoo acquisition saved Flurry from an uncertain fate (exclusive)". VentureBeat. 2014-07-29. Retrieved 2023-05-24.
  6. ^ "Yahoo Buying Startup Flurry for More Than $300 Million". Bloomberg.com. 2014-07-22. Retrieved 2023-05-24.
  7. ^ Byrnes, Sean. "Genesis Stories: An Interview with Flurry Founder Sean Byrnes". Thalamus. Thalamus Blog. Archived from the original on 24 November 2015. Retrieved 30 July 2015.
  8. ^ Malik, Om. "App Analytics Startups Flurry & Pinch Media Merge". GigaOm. Archived from the original on 14 January 2010. Retrieved 22 December 2009.
  9. ^ a b c d Takahashi, Dean (6 April 2012). "Flurry releases new analytics features to improve monetization". VentureBeat. Retrieved 11 April 2014.
  10. ^ Prestipino, Peter. "Measuring Funnels with Flurry App Analytics". Websitemagazine. Retrieved 11 April 2014.
  11. ^ a b Takahashi, Dean (19 November 2009). "Flurry launches AppCircle to help apps get discovered". VentureBeat. Retrieved 11 April 2014.
  12. ^ O'Dell, Jolie (12 August 2010). "Flurry's AppCircle Makes Android Apps Easier to Find". Mashable. Retrieved 11 April 2014.
  13. ^ Rowinski, Dan (31 October 2011). "Flurry Extends Its AppCircle Into Crowded Mobile App Engagement Market". ReadWrite. Retrieved 11 April 2014.
  14. ^ a b Takahashi, Dean (9 November 2012). "A thousand mobile app publishers stampede to Flurry's AppSpot ad platform". VentureBeat. Retrieved 11 April 2014.
  15. ^ Lomas, Natasha (9 November 2012). "Flurry Signs 1,000 App Publishers To AppSpot Mobile Ad Targeting Platform In ~Three Weeks, Average eCPM Of $5.80 For First 500 Apps". TechCrunch. Retrieved 11 April 2014.
  16. ^ Takahashi, Dean (17 September 2013). "Flurry says its targeted ads increase user spending dramatically in mobile apps". VentureBeat. Retrieved 11 April 2014.
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