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10 Corso Como is a shopping and dining complex in Milan, Italy with international locations in Tokyo, Seoul, and Shanghai. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.^[1]^[2] It was founded in 1990 by gallerist and publisher Carla Sozzani.^[3]^[4]^[5]^[6]^[7]^[8]

History

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.^{[citation needed]}

10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs.^[2] In 2002, 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo and Kris Ruhs.^[7]

In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs.^[7]

On 9 September 2011, 10 Corso Como celebrated its 20-year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs.^[3]

10 Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 Nanjing West Road at Wheelock Square.^[9]^[10]^[11]

Recent history

In July 2017 it was announced that the original building in Milan, which houses an exhibition space, a library, a garden cafe and a research boutique in 3,000 square meters,^[12] was sold for just under €30 million to the founders and former owners of TwinSet, entrepreneur Tiziano Sgarbi and designer Simona Barbieri.^[13]^[14]^[15]

In September 2020 entrepreneur and high-profile retailer Tiziana Fausti announced the acquisition of 10 Corso Como, to expand and reinforce the presence of 10 Corso Como in the global market. In details: through Holding Exor, she took over 100% of the company KCS, the holding that owned Carla Sozzani Editore company, renamed TFC. As the owner of the trademark 10 Corso Como, TFC manages its licenses and the rental agreement of the prestigious property in Corso Como, 10 in Milan.

Through a newco named 10CC Global Shop, Holding Exor also signed a business branch rental agreement with Dieci srl for the management of the structure and the team of the concept store in all its activities, and with C TRE srl for the food services operations of 10 Corso Como Café .

Tiziana Fausti is President of TFC and 10CC Global Shop; Carla Sozzani continues the artistic direction of 10 Corso Como through photography and art exhibitions.^[16]

In popular culture

The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".^[17]

References

^ Norwich, William (21 September 2003). "Over the Store". The New York Times. Retrieved 31 August 2008.
^ ^a ^b Johnstone, Nick (24 May 2005). "Why I love 10 Corso Como". The Guardian. Retrieved 31 August 2008.
^ ^a ^b "10 Corso Como to Open Second Seoul Location". Women's Wear Daily. 13 February 2012.
^ "Carla Sozzani Enjoys Some Seaside Solitude". The Wall Street Journal. 25 February 2011.
^ "Into Milan". Evening Standard. 3 March 2006.
^ "I feel best in Paris or Portofino". Financial Times. 18 August 2007.
^ ^a ^b ^c Trebay, Guy (10 October 2000). "Reporter's Notebook; Fashion Magazines in 3 Dimensions". The New York Times. Retrieved 31 August 2008.
^ "An interview with Carla Sozzani". The New York Times. 25 September 2011.
^ "10 Corso Como | Official Website".
^ "Catching the Retail Trends in Bustling Shanghai". The New York Times. 22 September 2013. Retrieved 13 October 2013.
^ "10 Corso Como arrives in Shanghai". 17 September 2013.
^ (in Spanish) Dominique Muret, De Colette a 10 Corso Como, la distribución de moda en entredicho Fashion Network 13 julio 2017
^ (in Japanese) 丸山瑠璃, ミラノのセレクトショップ「10 コルソコモ」入居ビルが売却 WWD JAPAN 2017/7/13
^ (in Italian) Dieci Srl: «Il concept 10 Corso Como non cambierà né ora, né mai» 17 luglio 2017
^ (in Italian) MARGHERITA CALABI, Colette e 10 Corso Como: la fine di un’epoca? 12 luglio 2017
^ Bottoni, Chiara; Roncato, Stefano (16 March 2021). "La nuova era di 10 Corso Como". MFFashion.
^ Park, Jin-hai (7 May 2013). "Psy showcases Korean fashion: 10 Corso Como Seoul offers fashion and culture in new Gangnam style". Korea Times. Archived from the original on 24 December 2013. Retrieved 8 May 2013.

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-{{Use dmy dates|date=November 2013}}
+{{Use dmy dates|date=January 2020}}
-'''10 Corso Como''' is a shopping and dining complex in [[Milan]], Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.<ref name=over>{{cite news |first=William |last=Norwich |title=Over the Store |url=https://query.nytimes.com/gst/fullpage.html?res=9D05E7D7143BF932A1575AC0A9659C8B63&sec=&spon=&pagewanted=all |work=The New York Times  |date=2003-09-21 |accessdate=2008-08-31}}</ref><ref name=johnstone>{{cite news |first=Nick |last=Johnstone |title=Why I love 10 Corso Como |url=https://www.theguardian.com/theguardian/2005/may/24/features11.g23 |work=The Guardian  |date=2005-05-24 |accessdate=2008-08-31}}</ref> It was founded in 1990 by gallerist and publisher [[Carla Sozzani]].<ref name=wwd>{{cite web|url=http://www.wwd.com/retail-news/specialty-stores/10-corso-como-to-open-second-seoul-location-5668700|title=10 Corso Como to Open Second Seoul Location|publisher=[[Women's Wear Daily]]|date=13 February 2012}}</ref><ref>{{cite news|url=https://www.wsj.com/articles/SB10001424052748704476604576158340303070866|title=Carla Sozzani Enjoys Some Seaside Solitude|publisher=[[Wall Street Journal]]|date=25 February 2011}}</ref><ref>{{cite web|url=https://www.standard.co.uk/es-magazine-travel/into-milan-6767288.html|title=Into Milan|publisher=[[Evening Standard]]|date=3 March 2006}}</ref><ref>{{cite news|url=http://www.ft.com/cms/s/2/3e8eb1ea-4b95-11dc-861a-0000779fd2ac.html|title='I feel best in Paris or Portofino'|publisher=[[Financial Times]]|date=18 August 2007}}</ref><ref name=nyt>{{cite news |first=Guy |last=Trebay |title=Reporter's Notebook; Fashion Magazines In 3 Dimensions |url=https://query.nytimes.com/gst/fullpage.html?res=9D01E5DD113CF933A25753C1A9669C8B63&sec=&spon=&pagewanted=1 |work=The New York Times |date=2000-10-10 |accessdate=2008-08-31 }}</ref><ref>{{cite news|url=https://www.nytimes.com/video/2011/09/25/fashion/100000001073773/an-interview-with-carla-sozzani.html|title= An interview with Carla Sozzani|publisher=[[The New York Times]]|date=25 September 2011}}</ref>
+'''10 Corso Como''' is a shopping and dining complex in [[Milan]], Italy with international locations in [[Tokyo]], [[Seoul]], and [[Shanghai]]. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.<ref name=over>{{cite news |first=William |last=Norwich |title=Over the Store |url=https://query.nytimes.com/gst/fullpage.html?res=9D05E7D7143BF932A1575AC0A9659C8B63&sec=&spon=&pagewanted=all |work=The New York Times  |date=21 September 2003 |accessdate=31 August 2008}}</ref><ref name=johnstone>{{cite news |first=Nick |last=Johnstone |title=Why I love 10 Corso Como |url=https://www.theguardian.com/theguardian/2005/may/24/features11.g23 |work=The Guardian  |date=24 May 2005 |accessdate=31 August 2008}}</ref> It was founded in 1990 by gallerist and publisher [[Carla Sozzani]].<ref name=wwd>{{cite web|url=http://www.wwd.com/retail-news/specialty-stores/10-corso-como-to-open-second-seoul-location-5668700|title=10 Corso Como to Open Second Seoul Location|publisher=[[Women's Wear Daily]]|date=13 February 2012}}</ref><ref>{{cite news|url=https://www.wsj.com/articles/SB10001424052748704476604576158340303070866|title=Carla Sozzani Enjoys Some Seaside Solitude|work=[[The Wall Street Journal]]|date=25 February 2011}}</ref><ref>{{cite web|url=https://www.standard.co.uk/es-magazine-travel/into-milan-6767288.html|title=Into Milan|work=[[Evening Standard]]|date=3 March 2006}}</ref><ref>{{cite news|url=http://www.ft.com/cms/s/2/3e8eb1ea-4b95-11dc-861a-0000779fd2ac.html|title=I feel best in Paris or Portofino|work=[[Financial Times]]|date=18 August 2007}}</ref><ref name=nyt>{{cite news |first=Guy |last=Trebay |title=Reporter's Notebook; Fashion Magazines in 3 Dimensions |url=https://query.nytimes.com/gst/fullpage.html?res=9D01E5DD113CF933A25753C1A9669C8B63&sec=&spon=&pagewanted=1 |work=The New York Times |date=10 October 2000 |accessdate=31 August 2008 }}</ref><ref>{{cite news|url=https://www.nytimes.com/video/2011/09/25/fashion/100000001073773/an-interview-with-carla-sozzani.html|title= An interview with Carla Sozzani|work=[[The New York Times]]|date=25 September 2011}}</ref>
 ==History==
-The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.<ref>{{cite news|url=https://www.questia.com/read/1G1-150494327|title=La Dolce Vita; A former Vogue editor on why art is at the heart of her home.|publisher= [[Daily Mail]]|date=28 August 2006}}</ref>
+The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.{{citation needed|date=November 2020}}
-Corso Como and the 10 Corso Como logo are designed by American artist [[Kris Ruhs]].<ref name=johnstone/> In 2002, 10 Corso Como opened in Tokyo in partnership with [[Comme des Garçons]], designed by [[Rei Kawakubo]] and Kris Ruhs.<ref name=nyt/>
+''10 Corso Como'' and the 10 Corso Como logo are designed by American artist [[Kris Ruhs]].<ref name=johnstone/> In 2002, ''10 Corso Como'' opened in Tokyo in partnership with [[Comme des Garçons]], designed by [[Rei Kawakubo]] and Kris Ruhs.<ref name=nyt/>
-In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, [[Samsung]] Group, designed by Kris Ruhs.<ref name=nyt/>
+In 2008, ''10 Corso Como'' opened in Seoul in partnership with Samsung Cheil, [[Samsung]] Group, designed by Kris Ruhs.<ref name=nyt/>
-On 9 September 2011, 10 Corso Como celebrated its 20-year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs.<ref name=wwd/>
+On 9 September 2011, ''10 Corso Como'' celebrated its 20-year anniversary. On 31 March 2012, ''10 Corso Como'' opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs.<ref name=wwd/>
+Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 [[Nanjing West Road]] at Wheelock Square.<ref>{{Cite web|url=http://www.10corsocomo.com/?pageID=shanghai&lang=eng|title = 10 Corso Como &#124; Official Website}}</ref><ref name="The New York Times">{{cite web|url=https://www.nytimes.com/2013/09/23/fashion/catching-the-retail-trends-in-bustling-shanghai.html?_r=0=all|title=Catching the Retail Trends in Bustling Shanghai |work=The New York Times  |date=22 September 2013 |accessdate=13 October 2013}}</ref><ref>{{Cite web|url=http://www.wallpaper.com/fashion/10-corso-como-arrives-in-shanghai/6762|title = 10 Corso Como arrives in Shanghai|date = 17 September 2013}}</ref>
-Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 [[Nanjing West Road]] at Wheelock Square.<ref>http://www.10corsocomo.com/?pageID=shanghai&lang=eng</ref><ref name="The New York Times">{{cite web|url=https://www.nytimes.com/2013/09/23/fashion/catching-the-retail-trends-in-bustling-shanghai.html?_r=0=all|title=
-Catching the Retail Trends in Bustling Shanghai |work=The New York Times  |date=2013-09-22 |accessdate=2013-10-13}}</ref><ref>http://www.wallpaper.com/fashion/10-corso-como-arrives-in-shanghai/6762</ref>
 ===Recent history===
 [[File:10 Corso Como, Milan.jpg|thumb|Entrance to the complex]]
-In July 2017 it was announced  that the original building in Milan, which houses  an exhibition space, a library, a garden cafe and a research boutique in 3,000 m²,<ref>{{in lang|es}} Dominique Muret, [http://mx.fashionnetwork.com/news/De-Colette-a-10-Corso-Como-la-distribucion-de-moda-en-entredicho,850231.html De Colette a 10 Corso Como, la distribución de moda en entredicho] ''Fashion Network'' 13 julio 2017</ref> was sold for just under €30 million euro to the founders and former owners of TwinSet, entrepreneur Tiziano Sgarbi and designer  Simona Barbieri,<ref>{{in lang|ja}} 丸山 瑠璃, [https://www.wwdjapan.com/449179 ミラノのセレクトショップ「10 コルソ コモ」入居ビルが売却] WWD JAPAN  2017/7/13</ref><ref>{{in lang|it}} [http://fashionmagazine.it/ItemByCategory.aspx?ItemID=80940 Dieci Srl: «Il concept 10 Corso Como non cambierà né ora, né mai»] 17 luglio 2017</ref><ref name="MARGHERITA CALABI">{{in lang|it}} MARGHERITA CALABI, [https://www.vanityfair.it/fashion/news-fashion/2017/07/12/colette-e-corso-como-chiusura-e-cambio-di-proprieta Colette e 10 Corso Como: la fine di un’epoca?] 12 luglio 2017</ref> who plan to partner with Carla Sozzani on the retail offering but totally change the management of the restaurant, bar, bookshop and boutique hotel.<ref name="MARGHERITA CALABI" />
+In July 2017 it was announced that the original building in Milan, which houses an exhibition space, a library, a garden cafe and a research boutique in 3,000 square meters,<ref>{{in lang|es}} Dominique Muret, [http://mx.fashionnetwork.com/news/De-Colette-a-10-Corso-Como-la-distribucion-de-moda-en-entredicho,850231.html De Colette a 10 Corso Como, la distribución de moda en entredicho] ''Fashion Network'' 13 julio 2017</ref> was sold for just under €30 million to the founders and former owners of TwinSet, entrepreneur Tiziano Sgarbi and designer Simona Barbieri.<ref>{{in lang|ja}} 丸山 瑠璃, [https://www.wwdjapan.com/449179 ミラノのセレクトショップ「10 コルソ コモ」入居ビルが売却] WWD JAPAN 2017/7/13</ref><ref>{{in lang|it}} [http://fashionmagazine.it/ItemByCategory.aspx?ItemID=80940 Dieci Srl: «Il concept 10 Corso Como non cambierà né ora, né mai»] 17 luglio 2017</ref><ref name="MARGHERITA CALABI">{{in lang|it}} MARGHERITA CALABI, [https://www.vanityfair.it/fashion/news-fashion/2017/07/12/colette-e-corso-como-chiusura-e-cambio-di-proprieta Colette e 10 Corso Como: la fine di un’epoca?] 12 luglio 2017</ref>
+In September 2020 entrepreneur and high-profile retailer Tiziana Fausti announced the acquisition of ''10 Corso Como'', to expand and reinforce the presence of ''10 Corso Como'' in the global market. In details: through Holding Exor, she took over 100% of the company KCS, the holding that owned Carla Sozzani Editore company, renamed TFC. As the owner of the trademark ''10 Corso Como'', TFC manages its licenses and the rental agreement of the prestigious property in Corso Como, 10 in Milan.
+Through a newco named 10CC Global Shop, Holding Exor also signed a business branch rental agreement with Dieci srl for the management of the structure and the team of the concept store in all its activities, and with C TRE srl for the food services operations of 10 Corso Como Café .
+Tiziana Fausti is President of TFC and 10CC Global Shop; Carla Sozzani continues the artistic direction of ''10 Corso Como'' through photography and art exhibitions.<ref>{{Cite news|last1=Bottoni|first1=Chiara|last2=Roncato|first2=Stefano|date=16 March 2021|title=La nuova era di 10 Corso Como|work=MFFashion|url=https://www.mffashion.com/news/livestage/la-nuova-era-di-10-corso-como-202103151932102840}}</ref>
 ==In popular culture==
-The [[Cheongdam-dong]] store was used as a filming location for the music video of [[Psy]]'s 2013 single "[[Gentleman (Psy song)|Gentleman]]".<ref>{{cite news|first=Jin-hai |last=Park |title=Psy showcases Korean fashion: 10 Corso Como Seoul offers fashion and culture in new Gangnam style |url=http://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |date=7 May 2013 |work=Korea Times |accessdate=8 May 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20131224105612/https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |archivedate=24 December 2013 |df=dmy }}</ref>
+The [[Cheongdam-dong]] store was used as a filming location for the music video of [[Psy]]'s 2013 single "[[Gentleman (Psy song)|Gentleman]]".<ref>{{cite news|first=Jin-hai |last=Park |title=Psy showcases Korean fashion: 10 Corso Como Seoul offers fashion and culture in new Gangnam style |url=https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |date=7 May 2013 |work=Korea Times |access-date=8 May 2013 |url-status=live |archive-url=https://web.archive.org/web/20131224105612/https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |archive-date=24 December 2013 |df=dmy }}</ref>
 ==References==