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{{Short description|American company}}
{{Infobox company
{{Infobox company
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| name = Vntana
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''Vntana''' (stylized as '''VNTANA''') is an American social [[augmented reality]] company.<ref name=BB />
'''Vntana''' (stylized as '''VNTANA''') is an American company that has made [[see-through display]]s.<ref name=BB />


==History==
==History==
In 2012<ref>{{cite web|url=http://tech.co/hollagram-2016-05|title=Turn Yourself Into a Hologram with HOLLAGRAM|date=21 May 2016|publisher=Tech.co}}</ref> the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO).<ref>{{cite web|url=http://www.sporttechie.com/2016/04/14/industryinsights/startup-profile-series/sporttechie-startup-profile-series-vntana-building-hologram-systems-power-augmented-reality-future/|title=SportTechie Startup Profile Series: VNTANA Is Building Hologram Systems To Power The Augmented Reality Of The Future|first=Taylor|last=Bloom|date=14 April 2016|publisher=''Sport Techie''}}</ref> The company’s name is derived for the Spanish word for “window”.<ref>{{cite web|url=http://learningenglish.voanews.com/a/los-angeles-silicon-beach-becoming-like-silicon-valley/2933294.html|title=Los Angeles' Silicon Beach Becoming Like Silicon Valley|publisher=''VOA News''}}</ref><ref name=MJ>{{cite web|url=http://mediajobs.com/vntana-hologram-technology/5435/|title=How is VNTANA Creating Social Augmented Reality with Hologram Technology? - Media Jobs|date=11 January 2017|publisher=}}</ref> They developed a V-3 [[Hologram]] System which consists of hardware and software to project holograms without [[Wearable technology|wearables]].<ref name=TE>{{cite web|url=http://tech.co/vntana-hologram-tech-2015-06|title=Holograms are the Future, and VNTANA is Taking us There|date=1 June 2015|publisher=Tech.co}}</ref> Their device also includes the ability for users to manipulate the holograms with gestures.<ref name=TE /> The company is headquartered in [[Van Nuys, California]].<ref>{{cite web|url=https://www.entrepreneur.com/video/275597|title=This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage.|first=Kim Lachance|last=Shandrow|publisher=''[[Entrepreneur Magazine]]''}}</ref>
In 2012<ref>{{cite web|url=http://tech.co/hollagram-2016-05|title=Turn Yourself Into a Hologram with HOLLAGRAM|date=21 May 2016|publisher=Tech.co}}</ref> the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO).<ref>{{cite web|url=http://www.sporttechie.com/2016/04/14/industryinsights/startup-profile-series/sporttechie-startup-profile-series-vntana-building-hologram-systems-power-augmented-reality-future/|title=SportTechie Startup Profile Series: VNTANA Is Building Hologram Systems To Power The Augmented Reality Of The Future|first=Taylor|last=Bloom|date=14 April 2016|publisher=Sport Techie}}</ref> The company’s name is derived from "''ventana''", the Spanish word for "window".<ref>{{cite web|url=http://learningenglish.voanews.com/a/los-angeles-silicon-beach-becoming-like-silicon-valley/2933294.html|title=Los Angeles' Silicon Beach Becoming Like Silicon Valley|publisher=VOA News}}</ref><ref name=MJ>{{cite web|url=http://mediajobs.com/vntana-hologram-technology/5435/|title=How is VNTANA Creating Social Augmented Reality with Hologram Technology? - Media Jobs|date=11 January 2017|publisher=}}</ref> They developed a display called the "V-3 Hologram System" that consists of hardware and software to project transparent floating images using [[Pepper's ghost]].<ref name=TE>{{cite web|url=http://tech.co/vntana-hologram-tech-2015-06|title=Holograms are the Future, and VNTANA is Taking us There|date=1 June 2015|publisher=Tech.co}}</ref> Their device also includes the ability for users to manipulate the floating images with gestures.<ref name=TE /> The company is headquartered in [[Van Nuys, California]].<ref>{{cite web|url=https://www.entrepreneur.com/video/275597|title=This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage.|first=Kim Lachance|last=Shandrow|publisher=[[Entrepreneur Magazine]]}}</ref>


==Hologram displays==
==Transparent displays==
During the 2015 ATP US Open, [[Mercedes-Benz]] sponsored a Vntana hologram of tennis player [[Roger Federer]], to which fans could serve tennis balls.<ref name=MJ /><ref>{{cite web|url=http://www.tubefilter.com/2016/08/03/insights-peak-sports-twitter-espn/|title=Insights: Are We At Peak Sports?|date=3 August 2016|publisher=[[Tubefilter]]}}</ref> The company has also worked with [[Pepsi]] on its marketing campaigns.<ref>{{cite web|url=https://www.washingtonian.com/2016/05/19/local-woman-starts-new-hologram-company/|title=Fairfax Native's Hologram Product Lets You (Virtually) Play Tennis With Roger Federer|date=19 May 2016|publisher=''[[The Washingtonian]]''}}</ref> In 2016 Vntana produced the first hologram karaoke device, which was featured on a summer concert tour by [[Rob Thomas (musician)|Rob Thomas]] where fans could sing alongside a hologram of Thomas.<ref name=BB>{{cite web|url=http://www.billboard.com/articles/news/7415719/rob-thomas-hologram-karaoke-tour-vntana|title=Rob Thomas and VNTANA to Offer First-Ever Hologram Karaoke on Summer Tour|publisher=''[[Billboard Magazine]]''}}</ref><ref>{{cite web|date=June 30, 2016|url=http://philadelphia.cbslocal.com/2016/06/30/new-tech-virtually-sing-famous-musicians/|title=New Tech 'Virtually' Enables You To Sing With Famous Musicians|first=Ian|last=Bush|publisher=CBS Philadelphia}}</ref> It also released the holographic selfie device, in which users can produce holograms of themselves, called the Hollagram Selfie Booth,<ref>{{cite web|url=https://next.reality.news/news/hollagram-selfie-booth-shows-close-we-are-functional-holograms-0171234/|title=The Hollagram Selfie Booth Shows How Close We Are to Functional Holograms|date=August 5, 2016}}</ref> created from a full body scan.<ref>{{cite web|url=http://www.cbsdreamteam.com/episodes/woof-washer/|title=Woof Washer – CBS Dreamteam|publisher=CBS}}</ref> Users then received a video of the experience.<ref>{{cite web|url=http://mashable.com/2016/06/23/hologram-karaoke/|title=The first-ever hologram karaoke experience will debut this summer|first=Emily|last=Blake|publisher=''[[Mashable]]''|date=June 23, 2016}}</ref> [[Lexus]] has also partnered with Vntana in order to provide holographic representations of its vehicles at sports stadiums, and during [[Super Bowl LI]] events, Vntana provided a ''[[SpongeBob SquarePants]]'' interactive exhibit for children. The [[Pro Football Hall of Fame]] uses Vntana life-size holograms of its inductees.<ref name=SD>{{cite web|url=http://www.sportsbusinessdaily.com/Journal/Issues/2017/03/13/Marketing-and-Sponsorship/Lexus-Holograms.aspx|title=Holograms can produce real results in sports|publisher=''[[Sports Business Daily]]''|date=March 13, 2017}}</ref>
During the 2015 ATP US Open, [[Mercedes-Benz]] sponsored a Vntana transparent image of tennis player [[Roger Federer]], to which fans could serve tennis balls.<ref name=MJ /><ref>{{cite web|url=http://www.tubefilter.com/2016/08/03/insights-peak-sports-twitter-espn/|title=Insights: Are We At Peak Sports?|date=3 August 2016|publisher=[[Tubefilter]]}}</ref> The company has also worked with [[Pepsi]] on its marketing campaigns.<ref>{{cite magazine|url=https://www.washingtonian.com/2016/05/19/local-woman-starts-new-hologram-company/|title=Fairfax Native's Hologram Product Lets You (Virtually) Play Tennis With Roger Federer|date=19 May 2016|magazine=[[Washingtonian (magazine)|The Washingtonian]]}}</ref> In 2016 Vntana produced the first transparent image based karaoke device, which was featured on a summer concert tour by [[Rob Thomas (musician)|Rob Thomas]] where fans could sing alongside a transparent image of Thomas.<ref name=BB>{{cite magazine|url=http://www.billboard.com/articles/news/7415719/rob-thomas-hologram-karaoke-tour-vntana|title=Rob Thomas and VNTANA to Offer First-Ever Hologram Karaoke on Summer Tour|magazine=[[Billboard Magazine]]}}</ref><ref>{{cite web|date=June 30, 2016|url=http://philadelphia.cbslocal.com/2016/06/30/new-tech-virtually-sing-famous-musicians/|title=New Tech 'Virtually' Enables You To Sing With Famous Musicians|first=Ian|last=Bush|publisher=CBS Philadelphia}}</ref> It also released a selfie device, in which users can produce transparent images of themselves, called the Hollagram Selfie Booth,<ref>{{cite web|url=https://next.reality.news/news/hollagram-selfie-booth-shows-close-we-are-functional-holograms-0171234/|title=The Hollagram Selfie Booth Shows How Close We Are to Functional Holograms|date=August 5, 2016}}</ref> created from a full body scan.<ref>{{cite web|url=http://www.cbsdreamteam.com/episodes/woof-washer/|title=Woof Washer – CBS Dreamteam|publisher=CBS}}</ref> Users then received a video of the experience.<ref>{{cite web|url=http://mashable.com/2016/06/23/hologram-karaoke/|title=The first-ever hologram karaoke experience will debut this summer|first=Emily|last=Blake|publisher=[[Mashable]]|date=June 23, 2016}}</ref> [[Lexus]] has also partnered with Vntana in order to provide transparent images of its vehicles at sports stadiums, and during [[Super Bowl LI]] events, Vntana provided a ''[[SpongeBob SquarePants]]'' interactive exhibit for children. The [[Pro Football Hall of Fame]] uses Vntana life-size transparent images of its inductees.<ref name=SD>{{cite web|url=http://www.sportsbusinessdaily.com/Journal/Issues/2017/03/13/Marketing-and-Sponsorship/Lexus-Holograms.aspx|title=Holograms can produce real results in sports|publisher=[[Sports Business Daily]]|date=March 13, 2017}}</ref>


==References==
==References==

{{reflist}}
{{reflist}}


Latest revision as of 07:06, 16 May 2024

Vntana
IndustryAugmented reality
Founded2012
FounderAshley Crowder and Ben Conway
Headquarters
Van Nuys, California
Websitewww.vntana.com

Vntana (stylized as VNTANA) is an American company that has made see-through displays.[1]

History

[edit]

In 2012[2] the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO).[3] The company’s name is derived from "ventana", the Spanish word for "window".[4][5] They developed a display called the "V-3 Hologram System" that consists of hardware and software to project transparent floating images using Pepper's ghost.[6] Their device also includes the ability for users to manipulate the floating images with gestures.[6] The company is headquartered in Van Nuys, California.[7]

Transparent displays

[edit]

During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana transparent image of tennis player Roger Federer, to which fans could serve tennis balls.[5][8] The company has also worked with Pepsi on its marketing campaigns.[9] In 2016 Vntana produced the first transparent image based karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a transparent image of Thomas.[1][10] It also released a selfie device, in which users can produce transparent images of themselves, called the Hollagram Selfie Booth,[11] created from a full body scan.[12] Users then received a video of the experience.[13] Lexus has also partnered with Vntana in order to provide transparent images of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size transparent images of its inductees.[14]

References

[edit]
  1. ^ a b "Rob Thomas and VNTANA to Offer First-Ever Hologram Karaoke on Summer Tour". Billboard Magazine.
  2. ^ "Turn Yourself Into a Hologram with HOLLAGRAM". Tech.co. 21 May 2016.
  3. ^ Bloom, Taylor (14 April 2016). "SportTechie Startup Profile Series: VNTANA Is Building Hologram Systems To Power The Augmented Reality Of The Future". Sport Techie.
  4. ^ "Los Angeles' Silicon Beach Becoming Like Silicon Valley". VOA News.
  5. ^ a b "How is VNTANA Creating Social Augmented Reality with Hologram Technology? - Media Jobs". 11 January 2017.
  6. ^ a b "Holograms are the Future, and VNTANA is Taking us There". Tech.co. 1 June 2015.
  7. ^ Shandrow, Kim Lachance. "This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage". Entrepreneur Magazine.
  8. ^ "Insights: Are We At Peak Sports?". Tubefilter. 3 August 2016.
  9. ^ "Fairfax Native's Hologram Product Lets You (Virtually) Play Tennis With Roger Federer". The Washingtonian. 19 May 2016.
  10. ^ Bush, Ian (June 30, 2016). "New Tech 'Virtually' Enables You To Sing With Famous Musicians". CBS Philadelphia.
  11. ^ "The Hollagram Selfie Booth Shows How Close We Are to Functional Holograms". August 5, 2016.
  12. ^ "Woof Washer – CBS Dreamteam". CBS.
  13. ^ Blake, Emily (June 23, 2016). "The first-ever hologram karaoke experience will debut this summer". Mashable.
  14. ^ "Holograms can produce real results in sports". Sports Business Daily. March 13, 2017.
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