Shift (MSNBC): Difference between revisions

Shift
Type	Internet streaming
Country	United States
Owner	NBCUniversal; MSNBC
Launch date	July 13, 2014
Dissolved	2015
Former names	msnbc2
Official website	Official website

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Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,^[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.^[2] The channel was later shut down^{[citation needed]}.

Programming

Programs

Sports Matters hosted by Rob Simmelkjaer (released Mondays)
Reporter's Notebook hosted by Beth Fouhy (released Mondays)
Changing America hosted by Voto Latino CEO Maria Teresa Kumar (released Tuesdays)
The Docket hosted by attorney Seema Iyer (released Tuesdays)
The Book Report hosted by Richard Wolffe (released Tuesdays)
Road Map hosted by Ayman Mohyeldin (released Wednesdays)
Nerding Out hosted by Dorian Warren (released Thursdays)
Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, released Thursdays)
The Briefing hosted by Luke Russert (released Fridays)
So Popular! hosted by Janet Mock (released Fridays)
Just Faith hosted by Rev. Jacqui Lewis (released Fridays)
REACH! hosted by Natalie Auzenne (released Saturdays)
shift-only version of First Look hosted by Betty Nguyen
msnbc Originals
Three Cents hosted by Josh Barro
Krystal Clear hosted by Krystal Ball
Out There hosted by Thomas Roberts
Greenhouse hosted by Tony Dokoupil

References

^ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.
^ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.

[1] "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.

[2] Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.

[1]

[2]

@@ Line 1: / Line 1: @@
+{{Short description|Online streaming network}}
 {{Infobox broadcasting network
 | network_name = Shift
@@ Line 6: / Line 7: @@
 | available    =
 | owner        = [[NBCUniversal]]<br>[[MSNBC]]
-| slogan       = ''shift happens''
 | key_people   =
 | launch_date  = {{Start date|2014|7|13}}
-| end_date = {{End date|late 2015}}
+| dissolved    = {{End date|2015}}
 | founder      =
 | past_names   = msnbc2
 | website      = [http://www.msnbc.com/shift Official website]
 | revenue      =
 }}
 '''Shift''' (stylized as '''shift by msnbc''', formerly '''msnbc2''') was an online live-streaming video network run by [[MSNBC]]. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.
 ==History==
-In July 2014, MSNBC.com launched ''msnbc2'', a brand for several web-only series hosted by MSNBC personalities,<ref>{{cite web|url=http://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633|title=Krystal Clear on Iraq & Clinton|work=MSNBC|accessdate=6 July 2015}}</ref> in December 2014, msnbc2 was renamed ''shift by msnbc'', with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.<ref>{{cite web|url = http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html|title = MSNBC targets young viewers with streaming video service Shift|date = December 16, 2014|author = Stephen Battaglio|publisher = Los Angeles Times}}</ref> The channel was later shut down.
+In July 2014, MSNBC.com launched ''msnbc2'', a brand for several web-only series hosted by MSNBC personalities,<ref>{{cite web|url=http://www.msnbc.com/msnbc/watch/krystal-clear-on-iraq-clinton-283776579633|title=Krystal Clear on Iraq & Clinton|work=MSNBC|access-date=6 July 2015}}</ref> in December 2014, msnbc2 was renamed ''shift by msnbc'', with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.<ref>{{cite web|url = http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-msnbc-online-20141216-story.html|title = MSNBC targets young viewers with streaming video service Shift|date = December 16, 2014|author = Stephen Battaglio|work = Los Angeles Times}}</ref> The channel was later shut down{{Citation needed|date=July 2024}}.
 ==Programming==
-===Former Shows===
+===Programs===
-* ''Sports Matters'' hosted by [[Rob Simmelkjaer]] (new editions air Mondays)
+* ''Sports Matters'' hosted by [[Rob Simmelkjaer]] (released Mondays)
-* ''Reporter's Notebook'' hosted by Beth Fouhy (new editions air Mondays)
+* ''Reporter's Notebook'' hosted by Beth Fouhy (released Mondays)
-* ''Changing America'' hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
+* ''Changing America'' hosted by Voto Latino CEO Maria Teresa Kumar (released Tuesdays)
-* ''The Docket'' hosted by attorney Seema Iyer (new editions air Tuesdays)
+* ''The Docket'' hosted by attorney Seema Iyer (released Tuesdays)
-* ''The Book Report'' hosted by [[Richard Wolffe]] (new editions air Tuesdays)
+* ''The Book Report'' hosted by [[Richard Wolffe]] (released Tuesdays)
-* ''Road Map'' hosted by [[Ayman Mohyeldin]] (new editions air Wednesdays)
+* ''Road Map'' hosted by [[Ayman Mohyeldin]] (released Wednesdays)
-* ''Nerding Out'' hosted by Dorian Warren (new editions air Thursdays)
+* ''Nerding Out'' hosted by Dorian Warren (released Thursdays)
-* ''Code Forward'' hosted by [[Nellie Bowles]] and Jason Del Rey (co-produced by [[Re/code]], new editions air Thursdays)
+* ''Code Forward'' hosted by [[Nellie Bowles]] and Jason Del Rey (co-produced by [[Re/code]], released Thursdays)
-* ''The Briefing'' hosted by [[Luke Russert]] (new editions air Fridays)
+* ''The Briefing'' hosted by [[Luke Russert]] (released Fridays)
-* ''So Popular!'' hosted by [[Janet Mock]] (new editions air Fridays)
+* ''So Popular!'' hosted by [[Janet Mock]] (released Fridays)
-* ''Just Faith'' hosted by Rev. Jacqui Lewis (new editions air Fridays)
+* ''Just Faith'' hosted by Rev. Jacqui Lewis (released Fridays)
-* ''REACH!'' hosted by Natalie Auzenne (new editions air Saturdays)
+* ''REACH!'' hosted by Natalie Auzenne (released Saturdays)
 * shift-only version of ''[[First Look (MSNBC program)|First Look]]'' hosted by [[Betty Nguyen]]
 * ''msnbc Originals''
@@ Line 40: / Line 40: @@
 * ''Krystal Clear'' hosted by [[Krystal Ball]]
 * ''Out There'' hosted by [[Thomas Roberts (television journalist)|Thomas Roberts]]
-* ''Greenhouse'' hosted by Tony Dokoupil
+* ''Greenhouse'' hosted by [[Tony Dokoupil]]
 ==See also==
 * [[HuffPost Live]]
+* [[CBS News (streaming service)]]
-* [[CBSN]]
 * [[AJ+]]
+* [[NBC News|NBC News Now]]
+* [[ABC News Live]]
 ==References==
-{{reflist}}
+{{Reflist}}
 {{MSNBC programming}}
 {{Television news in the United States}}
 {{NBC Universal}}
+{{Authority control}}
 [[Category:American political websites]]
 [[Category:American news websites]]
 [[Category:Internet television channels]]
-[[Category:Video on demand services]]
+[[Category:Defunct video on demand services]]
 [[Category:Internet properties established in 2014]]
 [[Category:Internet properties disestablished in 2016]]

Authority control databases
International	VIAF
National	United States France BnF data