Statista: Difference between revisions
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{{Short description|German Internet company (founded 2007)}} |
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{{Notability|date=July 2024}} |
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{{Infobox company |
{{Infobox company |
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| type = Subsidiary |
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| name = Statista GmbH |
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| logo = Statista logo.svg |
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| image = Brahms Kontor - panoramio.jpg |
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| image_caption = Headquarters in Hamburg |
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| num_employees = 1334 as of 2022<ref name=hb /> |
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| parent = [[Ströer]] |
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'''Statista''' is an online [[statistics]], [[market research]] and [[business intelligence]] portal. It provides access to data from market and opinion research institutions, as well as from business organizations and [[government]] institutions in English, French, German and Spanish. As one of the world’s most successful statistics databases, the platform consists over 1,500,000 statistics on over 80,000 topics from more than 18,000 sources.<ref name="spiegel">[http://www.spiegel.de/wirtschaft/unternehmen/statista-balken-die-die-welt-beschreiben-a-1055683.html Statista: Balken, die die Welt beschreiben]</ref> Apart from Statistics, Statista also provides data on market forecasts, white paper studies, dossiers, industry reports, digital market outlooks and consumer market outlooks. |
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'''Statista''' (styled in all lower case) is a German online platform that specializes in [[data gathering]] and [[Data and information visualization|visualization]]. In addition to publicly available third-party data, Statista also provides exclusive data via the platform, which is collected through its team's surveys and analysis. |
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== History == |
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According to [[company]] information, Statista was founded in 2007 by two [[startup company|start-up]] [[entrepreneur]]s from [[Hamburg]] and currently employs around 200 [[database]] and statistical experts and [[editing|editors]] in its German headquarters. Further offices are located in New York and London with plans of expanding further to France, Spain and China.<ref name="focus">[https://statistacdn.s3.amazonaws.com/static/promo/Der_Herr_der_Daten.png FOCUS-Magazin: Der Herr der Daten]</ref> The website Statista.com (previously Statista.org) has been accessible since May 2008. Partners and cooperations of the portal include in Germany the [[German Institute for Economic Research]], the [[Allensbach Institute]], the Einzelhandelsintitut EHI, the business information service Creditreform, as well as the publishing group [[Handelsblatt]] and [[Dow Jones]] publishing Group.<ref name="statista">[http://www.statista.com/aboutus/ About Us | Statista]</ref> |
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According to the [[homepage]], Statista was chosen as German Start-Up of the Year in 2008<ref>[http://www.deutsche-startups.de/2008/12/15/statista-ist-das-start-up-des-jahres/ Deutsche Startups]</ref> and won the Financial Times Germany contest „Enable to Start“ in the same year. In 2010 the company was named the "Chosen Place 2010" by the initiative "Germany: Country of Ideas"<ref>[http://www.land-der-ideen.de/365-orte/preistraeger/statista Deutschland Land der Ideen 2010]</ref> and awarded the European Red Herring Prize.<ref>[http://207.204.3.140/RHE2010/rhe2010winners/rhe2010winners.html Red Herring Europe Winners 2010]</ref> In 2014, [[Library Journal]] also awarded Statista as the Best Statistics Portal.<ref>[http://reviews.libraryjournal.com/2014/11/reference/best-databases-2014/ Best Databases 2014]</ref> The growth of the company has been exponential in the past few years. In 2015, Statista already serviced more than 600,000 registered customers and counted around 4 million monthly user visits the website.<ref name="statista" /> |
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According to its own publications, Statista offers more than 1,000,000 [[statistics]] on over 80,000 topics from more than 22,500 sources in over 150 countries and is accessed 31 million times a month (as of December 2022). The company claims to cover around 170 industries with its content. In 2022, Statista reported more than two million registered users, with which the company generated around 140 million euros in revenue. Statista has been owned by [[Ströer|Ströer Media]] since 2015, with an 81.3% stake.{{citation needed|date=October 2023}} |
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== Profile == |
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Statista offers statistics and [[Statistical survey|survey]] results in the form of bar charts and tables. |
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The main [[business model]] of the platform is offering corporate clients, educators and researchers access to quantitative data. This includes, for example, data on [[advertising]], [[consumer behaviour]] or separate business fields. These are divided over some 20 [[industry]] categories such as [[e-commerce]] and [[Mail Order| mail order trade]], [[Mass media|media]] and [[advertising]] or [[society]]. |
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The company provides [[statistics]] and [[Survey (human research)|survey]] results, which are presented in charts and tables. Its main target groups are business customers, lecturers, and researchers. The data provided by the company covers, among other things, advertisements, buying behavior, or specific industries.<ref>{{Cite web|date=February 2020|title=Statista {{!}} eDesiderata|url=https://edesiderata.crl.edu/resources/statista#crl-review|access-date=2020-10-30|website=[[Center for Research Libraries]]|language=en}}</ref> In addition, the company offers reports on advertising, purchasing behavior, politics and society, and data on individual [[Economic sector|sectors of the economy]] and countries. |
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Originally started as a free service financed through advertisements, many statistics are now completely accessible for owners of a purchased account. Paying for being able to see the data is motivated by the fact that “the data concerned is relevant for decision-making; researching and preparing it is time-consuming.” But 20 percent of the statistics are still accessible for free after signing up as a so-called basic user.<ref name="crl">[http://www.crl.edu/review/statista Statista Review by Center for research Libraries]</ref> |
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Users are also granted the access to the Digital Market Outlook, which gives detailed insights in the development of [[digital marketing]] based on demographic and economic data. |
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In 2020, Statista announced plans to offer subscriptions to a database of companies, thus entering into competition with [[Bloomberg L.P.]]<ref name="hb">{{Cite web |date=2020-04-10 |title=Online-Portal für Statistik: Statista will Bloomberg mit Firmendatenbank Konkurrenz machen |url=https://www.handelsblatt.com/unternehmen/it-medien/online-portal-fuer-statistik-statista-will-bloomberg-mit-firmendatenbank-konkurrenz-machen/25730230.html |access-date=2022-01-29 |website=www.handelsblatt.com |language=de}}</ref> According to its own information, the portal's data partners include the [[Federal Statistical Office of Germany|Federal Statistical Office]], the [[Allensbach Institute]] for Public Opinion Research, the [[OECD]] and the [[German Institute for Economic Research]]. Other partners include the [[Financial Times]] and [[Fortune (magazine)|Fortune]].{{Citation needed|date=October 2023}} |
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Alongside over a million statistics, the website also possesses a study database and offers the possibility of commissioning researches to its customers. |
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In 2010, the initiative "''[[:de:Deutschland – Land der Ideen|Deutschland – Land der Ideen]]''" ("''Germany – Land of Ideas"'') selected Statista as one of the winners in the category "Landmarks in the Land of Ideas 2010"<ref>{{cite web|url=http://www.land-der-ideen.de/365-orte/preistraeger/statista|title=Deutschland Land der Ideen 2010|url-status=dead|archive-url=https://web.archive.org/web/20120212162707/http://www.land-der-ideen.de/365-orte/preistraeger/statista|archive-date=2012-02-12}}</ref> and awarded the "European Red Herring Prize".<ref>{{cite web|url=http://207.204.3.140/RHE2010/rhe2010winners/rhe2010winners.html|title=Red Herring Europe Winners 2010|url-status=dead|archive-url=https://web.archive.org/web/20140714131528/http://207.204.3.140/RHE2010/rhe2010winners/rhe2010winners.html |archive-date=2014-07-14}}</ref>{{primary source inline|date=October 2023}} |
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==Infographics== |
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Since the end of year 2011, the website has a free service that provides daily [[Information graphics|infographics]] on current subjects from the areas of media and technology for downloading. These graphics are used by websites like [[Mashable]],<ref name="Mash">[http://mashable.com/2012/03/16/encyclopedia-britannica-wikipedia-infographic/ Infographic {{Sic|Encyclopedia|hide=y}} Britannica vs. Wikipedia]</ref> [[Business Insider]]<ref name="BI">[http://www.businessinsider.com/forbes-billionaires-list-infographic-2012-3 Infographic The World’s Billionaires]</ref> or [[VentureBeat]].<ref name="VB">[http://venturebeat.com/2012/01/24/yahoos-fallback-position-hey-at-least-were-not-aol-numbers/ Infographic about Market Caps]</ref> |
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== References == |
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In December 2015, [[Ströer Media]] acquired 78.8% stake in Statista for $62 million. |
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== External links == |
== External links == |
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* [http://www.statista.com/ Homepage of Statista] |
* [http://www.statista.com/ Homepage of Statista] {{in lang|en|fr|de|es}} |
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* [http://reviews.libraryjournal.com/2012/01/reference/statista/ Statista Review by Library Journal] |
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{{Authority control}} |
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== References == |
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[[Category:Internet |
[[Category:Internet properties established in 2007]] |
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[[Category:German companies established in 2007]] |
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[[Category:Online companies of Germany]] |
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[[Category:Companies based in Hamburg]] |
[[Category:Companies based in Hamburg]] |
Latest revision as of 16:05, 21 July 2024
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Company type | Subsidiary |
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Industry | Database |
Founded | Hamburg, Germany (2007 ) |
Headquarters | Hamburg |
Key people |
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Number of employees | 1334 as of 2022[1] |
Parent | Ströer |
Website | statista.com |
Statista (styled in all lower case) is a German online platform that specializes in data gathering and visualization. In addition to publicly available third-party data, Statista also provides exclusive data via the platform, which is collected through its team's surveys and analysis.
According to its own publications, Statista offers more than 1,000,000 statistics on over 80,000 topics from more than 22,500 sources in over 150 countries and is accessed 31 million times a month (as of December 2022). The company claims to cover around 170 industries with its content. In 2022, Statista reported more than two million registered users, with which the company generated around 140 million euros in revenue. Statista has been owned by Ströer Media since 2015, with an 81.3% stake.[citation needed]
The company provides statistics and survey results, which are presented in charts and tables. Its main target groups are business customers, lecturers, and researchers. The data provided by the company covers, among other things, advertisements, buying behavior, or specific industries.[2] In addition, the company offers reports on advertising, purchasing behavior, politics and society, and data on individual sectors of the economy and countries.
In 2020, Statista announced plans to offer subscriptions to a database of companies, thus entering into competition with Bloomberg L.P.[1] According to its own information, the portal's data partners include the Federal Statistical Office, the Allensbach Institute for Public Opinion Research, the OECD and the German Institute for Economic Research. Other partners include the Financial Times and Fortune.[citation needed]
In 2010, the initiative "Deutschland – Land der Ideen" ("Germany – Land of Ideas") selected Statista as one of the winners in the category "Landmarks in the Land of Ideas 2010"[3] and awarded the "European Red Herring Prize".[4][non-primary source needed]
References
[edit]- ^ a b "Online-Portal für Statistik: Statista will Bloomberg mit Firmendatenbank Konkurrenz machen". www.handelsblatt.com (in German). 2020-04-10. Retrieved 2022-01-29.
- ^ "Statista | eDesiderata". Center for Research Libraries. February 2020. Retrieved 2020-10-30.
- ^ "Deutschland Land der Ideen 2010". Archived from the original on 2012-02-12.
- ^ "Red Herring Europe Winners 2010". Archived from the original on 2014-07-14.
External links
[edit]- Homepage of Statista (in English, French, German, and Spanish)