Gravity (American company): Difference between revisions
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| founded = {{Start date |
| founded = {{Start date|2009}} |
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| founders = Amit Kapur<br>Jim Benedetto<br>Steve Pearman |
| founders = Amit Kapur<br/>Jim Benedetto<br/>Steve Pearman |
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| defunct = {{End date|2014}} |
| defunct = {{End date|2014}} |
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| hq_location_city = [[Los Angeles]], [[California]] |
| hq_location_city = [[Los Angeles]], [[California]] |
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'''Gravity''' was a start up [[ |
'''Gravity''' was a start up [[Personalization|content personalization]] company based out of [[Los Angeles]], California, United States. They helped [[publisher]]s and [[advertiser]]s deliver personalized content and ads. The company was founded in 2009,<ref>{{cite web|last=Gravity|title=Gravity About|url=http://www.gravity.com/company/|accessdate=30 January 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140201111344/http://www.gravity.com/company/|archivedate=1 February 2014}}</ref> by Amit Kapur, Jim Benedetto, and Steve Pearman. The company was acquired by [[AOL]] in January 2014, for a reported $90.7 million.<ref>{{cite web|last=Mashable|title=AOL Acquires Content Personalization Firm Gravity for $90 Million|url=http://mashable.com/2014/01/23/aol-gravity-acquisition/|accessdate=30 January 2014}}</ref> |
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==Products== |
==Products== |
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Gravity offered |
Gravity offered content personalization by using something they developed, the "interest graph", to tailor specific interests of each user on [[social website]]s. The "interest graph" used real time ingestion to process content and behavior data. The data then underwent [[Semantic analysis (computational)|semantic analysis]] and the "interest graph" was created, according to each specific user. Gravity also uses these graphs in relation to specific brands. The data presented in these graphs give specific information on what customers a company has and their preferences. The companies using Gravity "interest graphs" were able to directly see what their customers want and expect. The graphs enabled brands to eliminate [[focus group]]s, [[market research]], and surveys, etc.<ref name="forbes1">{{cite web|last=Forbes|title=Gravity Can Graph Your Internet Clicks For New Customer Snapshots|url=https://www.forbes.com/sites/lorikozlowski/2013/11/13/brand-graphs-a-new-snapshot-of-consumers/|accessdate=30 January 2014}}</ref> |
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==Customers and partners== |
==Customers and partners== |
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Gravity had a wide variety of clients and |
Gravity had a wide variety of clients and was utilized by over 50 companies and publishers.<ref name="adweek1">{{cite web|last=Adweek|title=How to Attract Eyeballs to Branded Content|url=http://www.adweek.com/news/technology/how-attract-eyeballs-branded-content-149349|accessdate=30 January 2014}}</ref> |
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* ''[[Time Magazine]]'<ref>{{cite web|last=Gigacom|title=Sector RoadMapTM: content personalization in 2013|url=http://go.gigaom.com/rs/gigaom/images/SectorRoadMapContentPersonalizationClean.pdf|accessdate=30 January 2014|archive-url=https://web.archive.org/web/20130626023113/http://go.gigaom.com/rs/gigaom/images/SectorRoadMapContentPersonalizationClean.pdf|archive-date=26 June 2013|url-status=dead}}</ref> |
* ''[[Time Magazine]]'<ref>{{cite web|last=Gigacom|title=Sector RoadMapTM: content personalization in 2013|url=http://go.gigaom.com/rs/gigaom/images/SectorRoadMapContentPersonalizationClean.pdf|accessdate=30 January 2014|archive-url=https://web.archive.org/web/20130626023113/http://go.gigaom.com/rs/gigaom/images/SectorRoadMapContentPersonalizationClean.pdf|archive-date=26 June 2013|url-status=dead}}</ref> |
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* [[CNNMoney]]<ref>{{cite web|last=PandoDaily|title=Gravity launches API, ushers in a personalized Web for all|url=http://pando.com/2013/02/01/gravity-launches-api-ushers-in-a-personalized-web-for-all/}}</ref> |
* [[CNNMoney]]<ref>{{cite web|last=PandoDaily|title=Gravity launches API, ushers in a personalized Web for all|url=http://pando.com/2013/02/01/gravity-launches-api-ushers-in-a-personalized-web-for-all/}}</ref> |
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==References== |
==References== |
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{{reflist}} |
{{reflist}} |
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{{AOL Inc.}} |
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[[Category:AOL]] |
[[Category:AOL]] |
Revision as of 20:43, 13 December 2020
Industry | Internet information provider |
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Founded | 2009 |
Founders | Amit Kapur Jim Benedetto Steve Pearman |
Defunct | 2014 |
Fate | Acquired by AOL |
Headquarters | , United States |
Gravity was a start up content personalization company based out of Los Angeles, California, United States. They helped publishers and advertisers deliver personalized content and ads. The company was founded in 2009,[1] by Amit Kapur, Jim Benedetto, and Steve Pearman. The company was acquired by AOL in January 2014, for a reported $90.7 million.[2]
Products
Gravity offered content personalization by using something they developed, the "interest graph", to tailor specific interests of each user on social websites. The "interest graph" used real time ingestion to process content and behavior data. The data then underwent semantic analysis and the "interest graph" was created, according to each specific user. Gravity also uses these graphs in relation to specific brands. The data presented in these graphs give specific information on what customers a company has and their preferences. The companies using Gravity "interest graphs" were able to directly see what their customers want and expect. The graphs enabled brands to eliminate focus groups, market research, and surveys, etc.[3]
Customers and partners
Gravity had a wide variety of clients and was utilized by over 50 companies and publishers.[4]
- Time Magazine'[5]
- CNNMoney[6]
- TechCrunch[7]
- The Wall Street Journal[8]
- Gap[9]
- Sony[9]
- Intel[3]
- Wetpaint[10]
- McDonald's[4]
References
- ^ Gravity. "Gravity About". Archived from the original on 1 February 2014. Retrieved 30 January 2014.
- ^ Mashable. "AOL Acquires Content Personalization Firm Gravity for $90 Million". Retrieved 30 January 2014.
- ^ a b Forbes. "Gravity Can Graph Your Internet Clicks For New Customer Snapshots". Retrieved 30 January 2014.
- ^ a b Adweek. "How to Attract Eyeballs to Branded Content". Retrieved 30 January 2014.
- ^ Gigacom. "Sector RoadMapTM: content personalization in 2013" (PDF). Archived from the original (PDF) on 26 June 2013. Retrieved 30 January 2014.
- ^ PandoDaily. "Gravity launches API, ushers in a personalized Web for all".
- ^ TechCrunch. "Gravity Raises $10.6M For Content Personalization And Marketing, Round Led by GRP Partners".
- ^ PandoDaily. "Gravity launches API, ushers in a personalized Web for all". Retrieved 30 January 2014.
- ^ a b Forbes. "Gravity Can Graph Your Internet Clicks For New Customer Snapshots".
- ^ Adweek. "How to Attract Eyeballs to Branded Content".