Tasaka Guri-Guri
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Tasaka Guri Guri is a small, family-owned shop located in Kahului, the heart of Maui, Hawaii. They specialize in a very special treat that is popular among the residents of Hawaii, known as guri-guri. Guri-guri is a frozen dessert which is a cross between that of sherbet and ice cream. It is typically made with the mixture of guava juice, any type of lime soda and condensed milk. Tasaka Guri-Guri is very protective of their recipe and has managed to keep it a family secret for decades.
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Contents
1 Origin
1.1 Founding
1.2 Owner and Family
Relation
2 Products
1.1 Guri-guri
1.2 Other Merchandise
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ORIGIN
Founding
Jokichi Tasaka first made guri-guri in the early 1900s while he was living in Japan (2)(5). Jokichi called the dessert goodie-goodie, as in something "good" to eat (1). His son, Gunji Tasaka came to realize that it was difficult for the older Japanese people to pronounce the name, so he began to call it guri-guri (4). Gunji Tasaka later migrated to the United States and continued to run the family business (6).
Tasaka Guri-Guri has been around for over 100 years but has relocated their store throughout the islands of Hawaii (6). The Tasaka family's business first started with a small store on Pu'unene Avenue located in Kahului, Maui (2). From that small store, the Tasaka family relocated to a nearby city, Wailuku, where they stayed for about 1 year (2). Jokichi Tasaka and his family then moved to The Old Kahului Shopping Center in Kahului where they continued to sell guri-guri for many years (2). As of now, they are currently located in the Maui Mall in Kahului where they have been since 1973 (2).
Owner and Family Relation
The shop is considered a family business. Jokichi's great-granddaughter Gail Tasaka; Gail's sister Cindy Tasaka; Gail and Cindy's cousin Kelly Kohatsu; and Kelly's father Tony Ishikawa, are now the only people currently employed at the store (6).
PRODUCTS
Guri-Guri
Guri-guri is a frozen dessert in Hawaii. The typical ingredients of guri-guri are a mixture of flavored juices, guava juice, and condensed milk. However, Tasaka Guri-Guri's recipe has been kept a secret for over a century. The only people that currently know the recipe are Gunji Tasaka, who is currently retired from working at the shop and his 2 daughters, Gail and Cindy Tasaka, who have now taken over the family business (6).
They sell 2 different flavors, pineapple and strawberry (3). Their prices are as follows.
2 scoops: $1.203 scoops: $1.804 scoops: $2.35
5 scoops: $2.85
Quart: $5.50
2 Quart Pack: $12.00 (4)
Other Merchandise
Aside from their special frozen treat, Tasaka Guri-Guri also sells soft drinks, hotdogs and chips (2).
References
(1) http://archives.starbulletin.com/2001/09/09/news/story7.html
(2) http://www.bizjournals.com/pacific/stories/2009/04/27/focus2.html
(3) http://www.facebook.com/video/video.php?v=1099343538872
(4) http://books.google.com/books?id=oY0MBcpPaxwC&pg=PA154&lpg=PA154&dq=tasaka+guri+guri&source=bl&ots=Qp1jizMnr8&sig=aVbrYDmD4SoXBEkOT4P711E8PT8&hl=en&ei=kcZvTovmOcPRiAKF2KDsBg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBkQ6AEwADg8#v=onepage&q=tasaka%20guri%20guri&f=true
(5) http://archives.starbulletin.com/2001/08/14/news/story16.html
(6) Interview