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Somethin' Else (content agency)

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Somethin' Else
Company typePrivate company
Founded1991
Headquarters
London[1]
,
United Kingdom
ProductsContent and strategy across TV, radio, online video, social media, games
Websitehttp://www.somethinelse.com

Somethin' Else is a content agency[2] founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne. The company's first production was the Gilles Peterson Show, created for the UK's independent radio network in 1993. The agency specialises in content strategy and production across video, television, radio, social media and interactive content. It is the BBC's biggest multi-platform supplier, including over 20 weekly radio shows. Somethin' Else has won multiple Sony Radio Academy Awards, a Silver Cannes Lions and eight BAFTA awards, including the Children's Production Company of the Year award in 2013 and 2015. In 2016, the agency also won a Marketing Week award for 'Most Compelling Content' for their branded content game Silverpoint for Absolut Vodka, and a Broadcast Digital Award for Best Social Media Campaign for its work on the BRIT Awards.

Past and present clients of Somethin' Else include the BBC,[3][4] TOPMAN, The Economist,[5] Channel 4,[6] Sky Arts,[7] publishers Penguin Random House, brands such as Red Bull,[8] Boots UK,[9] Porsche,[10] Chivas Regal,[11] FIAT,[6] Nissan,[12] Wrigley,[13] Rolls-Royce[14] and The British Phonographic Industry.[15][16]

Notable Somethin' Else productions include Kermode and Mayo's Film Review,[17] Gardeners' Question Time,[18] Silverpoint[19] and Guitar Star.[20]

Somethin' Else's board includes Jez Nelson, Steve Ackerman (MD) and Ben Kerr[21] (ex-creative director of Drum). The chairman is Tom Barnicoat[22] (former COO at Endemol group) and Jon Wilkins (founder of Naked), Lindsey Clay (CEO Thinkbox) and Paul Bennun (former Somethin' Else CCO) are non-executive directors[23]

Selected projects

Radio

Television

Digital

  • XY Network – The world's first mobile Internet entertainment network[32]
  • Foxy TV[33]
  • Footballers United[34]
  • The Economist – In 2014 it was claimed by editor John Micklethwait that German President Angela Merkel listens to the audio app in her car[35]
  • Cayman Balance[10]
  • BRIT Awards (the most tweeted about TV show of all time)[36][37][38][39]
  • Social Media for BBC 6 Music[40]
  • Immersive Oculus Rift experience for the South African Tourust Board[41]
  • Story Farm – A multiplatform storytelling tool[42]

Video games

  • Papa Sangre (iOS), 2010
  • The Nightjar (iOS), 2011
  • Papa Sangre II
  • Audio Defence: Zombie Arena
  • Strange Hill High
  • Nightmare High
  • Dumping Ground
  • The Doctor and the Dalek – a game which teaches children to code[43]

References

  1. ^ "Contact Somethin' Else". Somethin' Else. Retrieved 7 June 2014.
  2. ^ "About". Somethin' Else. Retrieved 7 June 2014.
  3. ^ Banham, Mark (15 April 2014). "BBC Radio 4 and 6 Music hire Somethin' Else for social media". Campaign. Retrieved 7 June 2014.
  4. ^ Farber, Alex (26 January 2012). "Jez Nelson, Somethin' Else". Broadcast. Media Business Insight. Retrieved 7 June 2014.
  5. ^ "Listening in at the Economist: How audio editions and podcasts are created | Media news". Journalism.co.uk. 1 November 2012. Retrieved 2 March 2015.
  6. ^ a b "1,500 ACTS SIGN UP AS EVO MUSIC ROOMS STRIKES A CHORD – Press – Fiat Group Automobiles Press". Fiatpress.co.uk. 16 February 2010. Retrieved 2 March 2015.
  7. ^ Farber, Alex (12 February 2015). "Sky Arts hunts for Guitar Star | Broadcast". Broadcastnow.co.uk. Retrieved 2 March 2015.
  8. ^ "Red Bull case study by Somethin' Else on". Creativebrief.com. Retrieved 2 March 2015.
  9. ^ "Boots case study by Somethin' Else on". Creativebrief.com. Archived from the original on 18 February 2015. Retrieved 11 January 2018.
  10. ^ a b "Porsche 'the power of balance' by Karmarama | View ad creative on Campaign". Campaignlive.co.uk. 30 April 2012. Retrieved 2 March 2015.
  11. ^ Kirby, Justin. "Somethin' Else". BOBCM. Retrieved 2 March 2015.
  12. ^ "Nissan Juke readies Rocks campaign | Campaign". Campaignlive.co.uk. 2 March 2011. Retrieved 2 March 2015.
  13. ^ "Wrigley's Launches Audio-only iPhone Game". Mobile Marketing Magazine. 26 April 2011. Retrieved 2 March 2015.
  14. ^ "Rolls-Royce works with Partners Andrews Aldridge on integrated campaign for new Rolls-Royce Wraith". The Drum. Retrieved 2 March 2015.
  15. ^ "Somethin' Else wins BRITS digital brief". Campaignlive.co.uk. 13 January 2015. Retrieved 2 March 2015.
  16. ^ "Clients". Somethin' Else. Retrieved 7 June 2014.
  17. ^ "Somethin' Else to produce Kermode and Mayo film show | Broadcast". Broadcastnow.co.uk. 1 June 2011. Retrieved 2 March 2015.
  18. ^ John Plunkett. "Gardeners' Question Time repotted to new production company | Media". The Guardian. Retrieved 2 March 2015.
  19. ^ "Absolut, "silverpoint", Punchdrunk, Somethin' Else". campaignlive.co.uk. Retrieved 4 November 2015. {{cite web}}: Italic or bold markup not allowed in: |website= (help)
  20. ^ "Sky Arts hunts for Guitar Star". broadcastnow.co.uk. Retrieved 4 November 2015. {{cite web}}: Italic or bold markup not allowed in: |website= (help)
  21. ^ "Somethin' Else hires Kerr and Rivers for new content focus". campaignlive.co.uk. Retrieved 4 November 2015. {{cite web}}: Italic or bold markup not allowed in: |website= (help)
  22. ^ Holmwood, Leigh. "Tom Barnicoat to join Somethin' Else board". The Guardian. Retrieved 4 November 2015.
  23. ^ "Somethin' Else appoints Jon Wilkins as a non-executive director". The Drum. thedrum. Retrieved 4 November 2015.
  24. ^ "Gilles Peterson – Media centre". BBC. Retrieved 2 March 2015.
  25. ^ "BBC Radio 4 – Gardeners' Question Time". BBC. Retrieved 2 March 2015.
  26. ^ "Essential Classics – Media centre". BBC. Retrieved 2 March 2015.
  27. ^ "Podcasts and Downloads – 1914: Day by Day". BBC. Retrieved 2 March 2015.
  28. ^ "Jazz on 3 – Media centre". BBC. Retrieved 2 March 2015.
  29. ^ Piers Bradford. "Radio 1 announces results from its commissioning rounds – Media centre". BBC. Retrieved 2 March 2015.
  30. ^ "The Kitchen Cabinet – Media centre". BBC. Retrieved 2 March 2015.
  31. ^ "Press Office – Network Radio Programme Information BBC Week 31 Sunday 31 July 2011". BBC. 24 September 2014. Retrieved 2 March 2015.
  32. ^ "BT's Genie Internet and Somethin' Else launch the XY network the world's first mobile Internet entertainment network". M2.com. 1 August 2001. Retrieved 2 March 2015.
  33. ^ "Foxy Bingo case study by Somethin' Else on". Creativebrief.com. Retrieved 2 March 2015.
  34. ^ "launches new interactive drama Footballers United – Media centre". BBC. 28 November 2014. Retrieved 2 March 2015.
  35. ^ Mark Sweney. "Micklethwait: 'Merkel listens to the Economist's audio app in the car' | Media". The Guardian. Retrieved 2 March 2015.
  36. ^ Richards, Chris (20 February 2014). "Brit Awards 2014: Twitter reveals bash is most tweeted about TV show EVER in the UK – Mirror Online". Daily Mirror. Retrieved 2 March 2015.
  37. ^ Mark Sweney. "Brit Awards was most tweeted about television show in UK | Media". The Guardian. Retrieved 2 March 2015.
  38. ^ Eames, Tom (20 February 2014). "Brit Awards 2014 is the UK's most-tweeted-about TV show ever – TV News". Digital Spy. Retrieved 2 March 2015.
  39. ^ "Brit Awards were the most tweeted about UK TV show". The Daily Telegraph. Retrieved 2 March 2015.
  40. ^ "BBC Radio 4 and 6 Music hire Somethin' Else for social media | Campaign". Campaignlive.co.uk. 15 April 2014. Retrieved 2 March 2015.
  41. ^ "Oculus Rift Archives". Visualise. 25 November 2014. Retrieved 2 March 2015.
  42. ^ Pippa Considine (8 April 2013). "News & Comments". Televisual. Retrieved 2 March 2015.
  43. ^ "BBC Latest News – Doctor Who – BBC releases The Doctor and the Dalek coding game for tablets". BBC. Retrieved 2 March 2015.
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