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Deluxe Music

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Deluxe Music
Programming
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerHigh View Holding
Sister channelsDeluxe Dance by Kontor
Deluxe Flashback
Deluxe Lounge
Deluxe Rap
Deluxe Rock
Schlager Deluxe
History
Launched1 April 2005; 19 years ago (2005-04-01)
Links
Websitewww.deluxemusic.tv www.highview.com

Deluxe Music is a German free-to-air music television channel, operated by Just Music Fernsehbetriebs and owned by High View Holding. The channel was founded in 2004 by the German media entrepreneurs Markus Langemann and Cosmin Ene and started broadcasting on 1 April 2005. The target audience is 25-year-olds and older.[citation needed]

The channel specializes in a varied range of music styles. In the daytime it plays more popular music, and broadcasts more specific styles at night, such as disco or rock.

The channel is broadcast on the Astra 19.2 satellite, as well as on cable systems. A HD version was launched in December 2012, as part of the HD+ package.[1]

In January 2012, Deluxe Television filed for insolvency.[2] In March 2012, it was bought by the High View group.[3]

In January 2020, a new specialty channel focused on Schlager music called Schlager Deluxe was given its broadcasting license.[4] Test broadcasts of this channel began in July 2020 and the station launched full 24/7 broadcasting in December of the same year.[5]

In January 2023, High View announced an agreement with Astra satellite operator, SES, to lease additional capacity for four new music channels, Deluxe Dance by Kontor, Deluxe Flashback, Deluxe Rock and Deluxe Rap. The new channels started on 1 February 2023 and broadcast free-to-air.[6]

In October 2023, Deluxe Lounge started broadcasting free-to-air on Astra 19.2°E.[7]

Logo history

Audience share

Germany

January February March April May June July August September October November December Annual average
2013[8] - - - - 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
2014[9] 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%
2015[10] 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.1%
2016[11] 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.2% 0.2% 0.2% 0.2% 0.2% Increase 0.2%
2017[12] 0.2% 0.2% 0.2% 0.2% 0.2% 0.3%

References

  1. ^ "Deluxe Music to launch HD channel". Rapid TV News. 13 December 2012.
  2. ^ "Deluxe Music goes insolvent". Rapid TV News. 26 January 2012.
  3. ^ "HighView buys Deluxe Television". Rapid TV News. 20 March 2012.
  4. ^ Notice of approval of Schlager Deluxe from KommAustria dated 8 January 2020
  5. ^ "Schlager Deluxe: Free-TV-Spartensender vorgestellt" (in German). Digital Fernsehen. 13 June 2022. Retrieved 6 August 2024.
  6. ^ High View to broadcast more channels with new SES agreement. Digital TV Europe. 26 January 2023. Accessed 30 January 2023
  7. ^ "3 neue Sender auf Astra" (in German). Satindex Blog. 30 October 2023.
  8. ^ "KEK/Zuschaueranteile 2013" (PDF). kek-online.de. Archived from the original (PDF) on 4 March 2016. Retrieved 30 May 2017.
  9. ^ "KEK/Zuschaueranteile 2014" (PDF). kek-online.de. Retrieved 30 May 2017.[permanent dead link]
  10. ^ "KEK/Zuschaueranteile 2015" (PDF). kek-online.de. Archived from the original (PDF) on 17 May 2017. Retrieved 30 May 2017.
  11. ^ "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Retrieved 30 May 2017.
  12. ^ "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Retrieved 30 May 2017.