Facebook Bluetooth Beacon

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The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location.^[1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.^[1]

In June 2015, Facebook gave free beacons to a number of businesses in the United States.^[2]

References

^ ^a ^b Boden, Rian (2 February 2015). "Facebook to test Bluetooth beacons in New York". NFC World. Retrieved 30 July 2015.
^ Dempsey, Steve (26 July 2015). "Beacons - a new marketing ploy or big brother with bells and whistles?". Independent.ie. Retrieved 30 July 2015.

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[nfcworld-1] Boden, Rian (2 February 2015). "Facebook to test Bluetooth beacons in New York". NFC World. Retrieved 30 July 2015.

[2] Dempsey, Steve (26 July 2015). "Beacons - a new marketing ploy or big brother with bells and whistles?". Independent.ie. Retrieved 30 July 2015.

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See also

References