Norma (supermarket)
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![]() Norma store in Prague, Czech Republic | |
Company type | GmbH |
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Industry | Retail (grocery) |
Founded | 1960s |
Headquarters | Fürth, Germany |
Products | Mainly own brand, with a few larger and regional brands |
Revenue | about 6 billion Euro |
Total assets | 914,493,344 Euro (2017) ![]() |
Number of employees | 14,679 (2017) ![]() |
Website | www.norma-online.de |
Norma is a food discount store with more than 1,300 stores in Germany, France, the Czech Republic and Austria. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi.[1]
Company
[edit]In 1921, the family company George Roth in Fürth, Germany, was founded.[2] Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company. On April 5, 2010 the company owner Manfred Georg Roth died.[3] The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón.[4] In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG. Another foundation was set up to manage the real estate holdings.
Concept
[edit]In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.
External links
[edit]![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
References
[edit]- ^ "Das Herz von Norma schlägt in Mittelfranken". www.nordbayern.de. Retrieved 2022-05-01.
- ^ K”hler, Corinna (2009). Handelsmarken von Discountern: Konzepte und Strategien (in German). Igel Verlag. ISBN 978-3-86815-112-1.
- ^ "Norma-Chef Roth ist tot". www.nordbayern.de. Retrieved 2022-05-01.
- ^ "Discounter: Neue Doppelspitze für Norma". www.handelsblatt.com (in German). Retrieved 2022-05-01.
- Supermarkets of Germany
- Supermarkets of France
- Supermarkets of Austria
- Supermarkets of the Czech Republic
- Companies based in Nuremberg
- Fürth
- Multinational companies headquartered in Germany
- Economy of Bavaria
- Food retailers of Europe
- 1964 establishments in Europe
- Retail companies of Germany
- German companies established in 1964