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Why Twitter's Mission Statement Matters
Innovation & Leadership Digital ArticleHow else do you know what has to stay the same, and what needs to change? -
4 Strategies for Building a Hybrid Workplace that Works
Leadership & Managing People Digital ArticleFocus on equity, engagement, and ease. -
To Spur Growth in AI, We Need a New Approach to Legal Liability
Global Business Digital ArticleNew technologies require new frameworks to handle risk. -
How CEOs Can Lead a Data-Driven Culture
Leadership & Managing People Digital Article63% of chief executives don't believe their companies make good use of their analytics. -
Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.
Business communication Digital ArticleThey cost something, mean something, and have permanence. -
How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
How AI Affects Our Sense of Self
Technology & Operations Magazine ArticleThe increasing frequency of interactions we have with AI and automated technologies means it is vital to understand how those things make people feel... -
To Prepare for Automation, Stay Curious and Don’t Stop Learning
Business education Digital ArticleBeing proactive will keep your skills relevant. -
Chief Executives Define Their Own Data Needs
IT management Magazine ArticleHe could have been the president of any one of a number of successful and growing medium-sized companies in the electronics industry. He had spent the previous day working to salt away the acquisition of a small company that fitted an important position in the product line strategy he had evolved for his organization. Most […] -
Smart Social Media Helps Jobs Find You
Career planning Digital ArticleHow does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […] -
Managing Your Reputation in a World of Crowdsourcing
Marketing Digital ArticleJimmy Wales, the founder of Wikipedia, got flack recently because he took special interest in a page about somone he was dating. The Wikipedia community will get over it, but the kerfuffle calls into question reputation, quality, and the very veracity of the site itself. This would be a salacious detail only of interest to […] -
How to Prepare for a GenAI Future You Can't Predict
Strategy & Execution Digital ArticleA framework for making plans in the midst of great uncertainty. -
Why Walmart's Senior Execs Need to Be on Twitter
Sales & Marketing Digital ArticleTo really capture the promise of social media, the honchos need to join the conversation. -
The Smart Products Consumers Do (and Don't) Want
Technology & Operations Digital ArticleThey don't want a diaper that tells them when it needs to be changed. -
Automation to Boost Sales and Marketing
Marketing Magazine ArticleIn the rush to automate, the marketing and sales function is the next frontier. As everybody knows, over the past decade information systems have been making great inroads in engineering and manufacturing. Automation has cut direct labor to a small fraction of production costs—an average of 8% to 12% in manufacturing companies. Therefore, wringing yet […] -
4 Cybersecurity Strategies for Small and Midsize Businesses
Technology & Operations Digital ArticleYou can't stop cyberattacks from happening. But you can contain the consequences. -
Email and Calendar Data Are Helping Firms Understand How Employees Work
Change management Digital ArticleAnd making reorgs more effective. -
Advertising and the Internet of Things
Marketing Digital Article“Smart” objects offer advertisers new opportunities. -
How Blockchain Can Help Combat Disinformation
Technology & Operations Digital ArticleIt's not a cure-all, but it does have the potential to address many of the risks and root causes.
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Modak Analytics: Shaping the Future in Digital India?
Strategy & Execution Case Study11.95View Details In 2008, Aarti Joshi, founder and CEO of Modak Analytics, returned to India after working in the data analytics space in the US for seven years. At that... -
Netflix: A Creative Approach to Culture and Agility
Organizational Development Case Study11.95View Details By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment-shifting from ad-fueled linear network programming to a highly... -
LOLA: Do You Know What's in Your Tampon?
Innovation & Entrepreneurship Case Study11.95View Details LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled... -
DJI Innovations: Managing the Human Capital in a High-Flying Company
Leadership & Managing People Case Study11.95View Details DJI-Innovations is an early-stage company that developed hardware and software for remote-controlled helicopters and drones. Frank Wang, the CEO and founder... -
Negotiating Corporate Change: Confidential Information, Helen Freeman, VP, Small Appliances Division
Leadership & Managing People Case Study8.95View Details This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change.... -
Netflix
Strategy & Execution Case Study11.95View Details Netflix, the online movie rental subscription service, did not contend with significant direct competition in online DVD rentals for six years until Blockbuster,... -
Negotiating Corporate Change: Confidential Information, Jack Morris, VP, Food Division
Leadership & Managing People Case Study8.95View Details This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change.... -
Geo Tech
Finance & Accounting Case Study11.95View Details The founder of a U.S. provider of geographic information system services focused on sustainability must decide whether to open a Canadian facility. The... -
A Note on China's Approach to Cryptocurrency and Blockchain Application in the Games Industry: Coco Game Currency
Strategy & Execution Case Study8.95View Details An estimated 640 million online gamers participated in China's games industry in 2019. Their pursuit included earning points or tokens that they could... -
Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood
Strategy & Execution Case Study11.95View Details The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management... -
Profitability of On-Demand Food Delivery Businesses
Strategy & Execution Case Study11.95View Details By 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer... -
Rocket Internet: Rise of the German Silicon Valley?
Innovation & Entrepreneurship Case Study11.95View Details Rocket Internet, a unique technology incubator based in Germany, invests in and develops startups in Europe and emerging markets that are versions of... -
The Walt Disney Company: Sexual Harassment and Controversies on Social Media
Organizational Development Case Study11.95View Details Between 2017 and 2019, The Walt Disney Company (Disney) faced two major scandals that threatened to damage its family-friendly brand image. Disney's brand... -
Belk: Towards Exceptional Scheduling
Organizational Development Case Study11.95View Details With 24,000 staff and over 300 stores, Belk Inc. sought to replace its entirely manual labor scheduling system with an automated software solution from... -
Cisco India (A): Innovation in Emerging Markets
Strategy & Execution Case Study11.95View Details Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to local... -
Beyoncé
Sales & Marketing Case Study11.95View Details In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment,... -
CELONIS: THE PROCESS MINING UNICORN
Technology & Operations Case Study11.95View Details MUNICH, GERMANY, JANUARY 2019. Bastian Nominacher pondered how much Celonis had changed from its start in 2011, when he and his two co-founders were coding... -
Assembling Smartphones: Takt Time ≠ Cycle Time?
Technology & Operations Case Study11.95View Details The case was prepared to be used as part of a process review in the first year Technology and Operations Management course at HBS. It offers students... -
Siemens: Building a Structure to Drive Performance and Responsibility (A)
Organizational Development Case Study11.95View Details Peter Löscher became CEO of Siemens in July, 2007. It was one of the most turbulent times in the company's history as the company was reeling from a compliance... -
Customer Care at eTots.com
Sales & Marketing Case Study11.95View Details The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer...
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Why Twitter's Mission Statement Matters
Innovation & Leadership Digital ArticleHow else do you know what has to stay the same, and what needs to change? -
Modak Analytics: Shaping the Future in Digital India?
Strategy & Execution Case Study11.95View Details In 2008, Aarti Joshi, founder and CEO of Modak Analytics, returned to India after working in the data analytics space in the US for seven years. At that... -
4 Strategies for Building a Hybrid Workplace that Works
Leadership & Managing People Digital ArticleFocus on equity, engagement, and ease. -
To Spur Growth in AI, We Need a New Approach to Legal Liability
Global Business Digital ArticleNew technologies require new frameworks to handle risk. -
How CEOs Can Lead a Data-Driven Culture
Leadership & Managing People Digital Article63% of chief executives don't believe their companies make good use of their analytics. -
Netflix: A Creative Approach to Culture and Agility
Organizational Development Case Study11.95View Details By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment-shifting from ad-fueled linear network programming to a highly... -
LOLA: Do You Know What's in Your Tampon?
Innovation & Entrepreneurship Case Study11.95View Details LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled... -
Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.
Business communication Digital ArticleThey cost something, mean something, and have permanence. -
How to Use Facebook to Drive Higher Sales
Business communication Digital ArticleAs Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […] -
How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue.