Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing
In this report by Harvard Business Review Analytic Services, we explore best practices for marketers looking to combine email and SMS marketing channels to drive customer engagement.
SMS text messages are opened by recipients nearly 98% of the time
Combine SMS and email marketing to drive better customer engagement and business outcomes
SMS marketing offers the ability to connect with customers directly and in a timely fashion. It can also help strengthen relationships and increase customer loyalty and trust.
![Mobile displaying the report cover](https://eep.io/images/yzco4xsimv0y/1aSMlSPs9dLQtUG7yiQE9v/f3bf217aec700371bb232d0d9c4980d6/sms-email.png?w=640&q=70)
![Three screens showing different, high quality marketing emails](https://eep.io/images/yzco4xsimv0y/TAtcxlFNNEQKmw1opmgAc/f9f5951aecc5ce4857651ae68b7087ee/mobile-trio.png?w=640&q=70)
Meeting customers where they are today means companies have to meet them on their cell phones
When you streamline your email and SMS campaigns in one place, you’re making a big stride in accelerating growth and automating your marketing. The winning formula of SMS and email marketing can drive outcomes such as cost efficiency, higher sales and revenues, and increased customer loyalty.