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The Series 9 and SE are down to new record-low prices, plus more Black Friday Apple Watch deals

41mm, 45mm, and cellular models are all on sale.
By Bethany Allard  on 
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person running while wearing pink apple watch series 9
The Series 9 is officially down to its lowest price ever. Credit: Apple

UPDATE: Nov. 24, 2023, 2:15 a.m. EST This post has been updated with the latest Apple Watch deals for Black Friday 2023, including new record low prices on the Apple Watch SE.

Best Black Friday Apple Watch deals:

Best Series 9 deal
Apple Watch Series 9 (40mm, GPS)🔥
$329 at Walmart and Amazon (Save $70)
pink apple watch series 9

Best Series 8 deal
Apple Watch Series 8 (40mm, GPS)
$299 at Amazon (Save $100)
product (red) series 8 apple watch


Best Ultra deal
Apple Watch Ultra 2 (49mm, GPS + cellular)🔥
$729.99 at Amazon (Save $60 plus $9.01 on-page coupon)
apple watch ultra 2 with olive loop

Best Series 7 deal
Apple Watch Series 7 with black band

Apple Watches have been on sale all month — not at Apple's website, but at retailers like Walmart, Best Buy, and Amazon. They've all been dropping Black Friday-level deals for weeks, making it tricky to know whether the Apple Watch deal you're about to make a move on is actually the best one.

That's why we're here rounding up the absolute best Apple Watch deals that are live as of actual Black Friday (Nov. 24). We'll be updating this post regularly throughout Black Friday and the rest of Cyber Week as prices (and stock) drop, so check back with us to confirm you're securing the best price on that model, size, and connectivity configuration.

Note: All newly added deals are marked with a , while deals with a 🔥 have dropped to an all-time low price. Deals with a strikeout were either sold out or expired at the time of writing.

Apple Watch Series 9 deals

Why we like it

Read our full review of the Apple Watch Series 9.

Double tap. Need we say more? If we had to, it would be that it may not be a surefire upgrade for anyone who already has an 8, but for folks with older Apple Watch models this is a pretty decent upgrade. On Nov. 8, Walmart dropped it down $50 as part of one of the retailer's two Black Friday deals events this month. Though we very well thought that could be the watch's lowest price of the season, Walmart and Amazon (and Target, for 99 cents more) have dropped the price yet again, bringing it down to just $329. And if you're into a bigger display or cellular capabilities — both of those Series 9 models received $70 markdowns, too.

More Apple Watch Series 9 deals

Apple Watch Series 8 deals

Why we like it

It may not come in pink like the Series 9, but feature-wise you're not getting a vastly different experience with the Series 8 (though we do wish it had double tap). The Series 8 has hit some impressive price lows this holiday shopping season, bottoming out at $225, but at the time of writing, $299 is the absolute lowest price you can get this smartwatch, either in the PRODUCT(RED) or starlight colorways. Though not quite its best deal ever, it's still better than the $320 range it can hover around.

More Apple Watch Series 8 deals

Apple Watch Series 7 deals

Why we like it

With a 45mm screen, the Series 7 has the largest interface apart from the 49mm Ultra, making it easier to see and tap. While it has been one-upped feature-wise by the Series 8 and Ultra line, it's still a durable (and dust-resistant) choice for iPhone users that's over 50% off for Black Friday.

More Apple Watch Series 7 deals

Apple Watch SE deals

Why we like it

The Apple Watch SE is a great option for those who don't necessarily need all of the pricey bells and whistles that come with other Apple Watch models, and you can get it for under $200 thanks to this deal. At $179, this is officially the lowest price we've seen this smartwatch hit by a wide margin. Even though you're paying less, you'll get all the must-have features you need, like health tracking, crash detection, Smart Stack, and emergency SOS options.

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More Apple Watch SE deals

Second generation

Apple Watch Ultra deals

Why we like it

The Apple Watch Ultra has an ultra-high price point, but that's because it truly is built different. Not intended for everyday use, this watch is for those among us who enjoy high-speed water sports or scaling mountains. If you're into diving, a Depth app will help you track your stats, while all adventurers can explore with ease knowing their watch with a built-in emergency siren has 36 hours of battery life, far surpassing the standard 18 hours of other Apple Watches. With the second gen, you'll get an ultra-bright 3,000 nit display, as well as Double Tap functionality (which could definitely come in handy if you're busy scaling a cliff).

An extra $9.01 coupon (applied at checkout) on top of the already-major $60 discount pushes the Ultra 2 to a new record-low price.

More Apple Watch Ultra deals

Even more Apple Watch deals

Frequently Asked Questions


If you're looking at retailers beyond Apple, you can actually find decent Apple Watch deals all-year round. Around Prime Day, we saw the Series 8 drop to an impressive $225 low, but even when it's not a shopping day, there are some pretty regular deals you can catch on Apple Watches at Amazon, Walmart and Best Buy. Throughout 2023, we've seen the Apple Watch SE (2nd gen, 40mm, GPS) typically goes on sale around $219 or $239.99 every few weeks or so, while the Series 8 (41mm, GPS) regularly sits around the $320 mark.


Based on the watches available at the Apple Store, that would be the second-generation SE. It's lower cost does come with a few less features — you won't get the ECG sensor or blood oxygen app, you'll be without an always-on display, and the display overall is a bit smaller than Series 8 or 9.

However, if you're looking for more of a basic smartwatch than a fitness tracker, the SE is a much more affordable option, starting at $249 when it's not on sale, compared to the starting price of $399 for the Series 9. Of course, if you're looking for a more feature-rich experience at a lower price, opting for an older generation, like a Series 8 (which as we mentioned above, has hit a $225 price tag) is a good way you to go — you just have to be a bit more patient and vigilant for sales.

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Bethany Allard
Shopping Reporter

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.

She graduated from New York University with a B.A. in Journalism and English Literature. You can follow her on X @betallard and reach her by email at [email protected]. In her free time, you'll find her playing her Switch, hanging with her cat Mila, or cooking something new in her kitchen.


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