KINESSO Commerce ha compartido esto
Casey Harsh, SVP, US Commerce at KINESSO takes the stage to talk about RMNs and The New Media Shopping Cart at MediaPost's Data & Programmatic Insider Summit in Lake Tahoe. #MediaPostInsiderSummits
KINESSO Commerce is the dedicated Commerce business unit that sits within KINESSO of IPG Mediabrands. It specializes in Retail Media, including strategic planning, consultancy and activation both on and off retailer websites and marketplaces. In addition, in our larger markets, we provide supporting services such as retail content creation, forecasting and profitability analysis. Through our parent agency, KINESSO, we also offer a full suite of performance services such as paid search, paid social (including social commerce) and SEO. With more than 1,000 experts in markets around the world, our team is connected to our clients and customers. To learn more about how KINESSO Commerce can benefit your business, please visit kinessocommerce.com
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KINESSO Commerce ha compartido esto
Casey Harsh, SVP, US Commerce at KINESSO takes the stage to talk about RMNs and The New Media Shopping Cart at MediaPost's Data & Programmatic Insider Summit in Lake Tahoe. #MediaPostInsiderSummits
Optimize your supply chain with KINESSO Commerce! Discover how Retail Media can balance inventory, reduce profit drains, and forecast demand accurately. Dive into a future where digital in-store promotions enhance micro-location stock control. Ready to revolutionize your supply chain management? Read more here: https://bit.ly/4fSv8g2 #RetailMedia
Are you missing out on valuable insights that could help you find high value audiences? Many brands struggle to effectively communicate and distribute knowledge between teams, leading to missed opportunities. In today's world, commerce is everywhere, and brands need to find innovative ways to reach growth audiences. Our Blind Spots series tackles this critical issue, outlining three key steps to overcoming these hidden blind spots and accessing a wealth of untapped insights. Download our whitepaper now to learn how to leverage this powerful approach and propel your brand forward: https://bit.ly/4dQ21rT
Will Retail Media's "messy middle" be a challenge or an opportunity for your brand? In his article, "The Future of Retail Media: Navigating the 'Messy Middle' Phase," Glen Conybeare delves into key drivers shaping this evolving landscape. This phase, marked by evolving measurement, increased competition, and data-driven targeting, presents both hurdles and potential for growth. Do you want to navigate this landscape successfully and leverage Retail Media Networks for maximum impact? Check out the full article and download our paper here: https://bit.ly/3X6QAXk
How can your brand create engaging, shoppable experiences that build stronger customer connections? Get insights from Amie Owen, KINESSO Commerce's Global Chief Growth Officer, and Nick Morgan, Vudoo's CEO and Founder, during their panel at FUTR North America on September 5th. The dynamic discussion, "The Commerce Consumer," explores the potential of commerce media and content in today’s commerce economy. It's a must-attend for marketers looking to understand the evolving commerce landscape of the commerce consumer, and find more powerful data signals to guide their marketing strategies. Register now to secure your spot: https://bit.ly/3SO16jO
At KINESSO Commerce, we're pioneering the way forward in Retail Media excellence, ensuring ad spend is efficient, effective, and reaches target audiences. Focusing on ad verification within Retail Media Networks can optimize your media spend and enhance your campaign's performance. From battling bots to enhancing ad visibility, learn how we're setting benchmarks in the industry. Ready to dive deeper? Read more here: https://bit.ly/3SPl4uv #RetailMedia #AdVerification
Want to unlock the secrets to driving conversions in the evolving world of commerce media? Join KINESSO Commerce's SVP of Commerce Casey Harsh, Head of eCommerce Mia Rodriguez, and Nick Morgan, Founder & CEO of Vudoo, at the #IABConnectedCommerce Summit: Retail Reimagined! They'll be discussing the future of commerce and exploring how brands can leverage shoppable experiences to solve industry challenges and drive conversions. Don't miss this chance to gain valuable insights on the evolving ecosystem of commerce media! IAB #RetailMedia #Commerce
Agenda Announced for the #IABConnectedCommerce Summit: Retail Reimagined! 📣 This annual event will bring together key players shaping the future of commerce and explore the evolving ecosystem, transforming how consumers discover and purchase products in the digital age. ”Commerce media continues to defy gravity, providing exciting new ways for companies to leverage their unique assets and connect with consumers,” said #IAB’s David Cohen. “However, its rapid growth presents new challenges that we must solve as an industry, including standardized measurement across channels, new types of walled gardens and creative standardization.” Check out the full agenda and get your ticket now: https://bit.ly/3KcuThl #RetailMedia #Commerce Confirmed speakers and moderators include senior leaders from: ➖ Albertsons Media Collective ➖ Annalect ➖ Attain ➖ Bimbo Bakeries USA ➖ Campbell's ➖ Cencosud Media ➖ CommerceNext ➖ dentsu ➖ Digitas North America ➖ EMARKETER ➖ Experian ➖ Fetch ➖ Grocery TV ➖ GroupM ➖ Hero Digital ➖ Interpublic Group (IPG) ➖ Kenvue ➖ KINESSO ➖ Kroger Precision Marketing ➖ Mars ➖ Mars United Commerce ➖ MediaLink ➖ Once Upon a Farm ➖ Pentaleap ➖ PepsiCo ➖ Pinterest ➖ Publicis Commerce ➖ PubMatic ➖ Riboli Family Wines ➖ Rockbot ➖ Shirofune USA ➖ SiriusXM ➖ Tesco Media and Insight Platform ➖ TikTok ➖ Tinuiti ➖ Vibenomics, a Mood Media company ➖ And more to come!
How early does a buyer journey start? The solution is hiding in your organization. Our latest article, "Dismantling Data Silos to Reach High-Value Audiences," shows how to leverage your data to identify and reach customers with specific needs. Learn to unlock hidden insights and tap into growth audiences by reading the full article here: https://bit.ly/3M5G1xg
KINESSO Commerce ha compartido esto
In our latest whitepaper, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," Interpublic Group (IPG)’s Jeriad Zoghby, and KINESSO Commerce's Glen Conybeare and J. William Margaritis outline actionable strategies tailored to Amazon audiences, focusing on precision media delivery, compelling commerce content, and optimizing conversions for sustainable growth. Elevate your Amazon strategy and drive meaningful long-term results by reading our full paper below. #AmazonPrimeDay
From inventory challenges to the nuances of customer acquisition, our latest blog dives into the 5 critical areas where your eCommerce strategy might be leaking profits. Discover innovative solutions and strategies to turn these drains into gains and propel your brand's profitability forward: https://bit.ly/4daP6AX #eCommerceStrategy