Tom Luckie Earns American Advertising Foundation Silver Medal Award

AAF Birmingham, the local chapter of the American Advertising Foundation, presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1.

Also known as the nonprofit’s lifetime achievement award, AAF Birmingham’s Silver Medal Award recognizes ad professionals for their work to further industry standards and foster creative excellence and social responsibility.

Established in 1959, AAF’s Silver Medal Award Program is presented annually to AAF members in local communities across the U.S.

“Tom’s positive and decades-long impact on Birmingham—not just the ad community—is measured in the hundreds of professional careers he’s nurtured, the countless clients he’s counseled, and dozens of nonprofit organizations he’s supported,” said John Gardner, president and CEO of Luckie. “He leads with integrity and honesty and has for his entire career. On behalf of all Luckie team members, I am so proud to congratulate Tommy on this well-deserved honor.”

In 1977, Tom Luckie joined the family business founded in 1953 by his father Robert “Ace” Luckie. Tom’s 46-year ad agency career has taken him through countless changes in the global advertising industry and in Birmingham business. After he was named CEO in 2010, his helped lead the company’s evolution from a traditional ad agency to a data-centric marketing shop, earning national attention and awards for its integrated use of data to inform strategy in advertising, PR, social media and more. In 2022 he was named chairman.

Winning the Silver Medal Award runs in the Luckie family. As noted in AAF Birmingham’s historical records, the organization presented the Silver Medal Award to Tom’s father, Ace Luckie, in 1963, and to his brother, Robert Luckie III, in 1999. Five other executives from the agency have won the award in the firm’s 70-year history.

Luckie celebrated its 70th year in business in 2023. Over the decades the company has worked alongside some of Alabama’s and the South’s most enduring companies and brands, including Regions Bank, RaceTrac, Jack’s Family Restaurants, Alabama Tourism and the U.S. Civil Rights Trail, Alabama Power, at al. Today Luckie & Co. is among Birmingham’s Top 5 advertising agencies and Atlanta’s Top 10 as ranked by the Birmingham Business Journal and the Atlanta Business Chronicle.

About Luckie: Luckie is a creative, data-driven agency that builds brands and brand experiences to solve real business problems and achieve results luck can’t explain. It is one of the top privately held marketing firms in the Southeast. Luckie works with companies in healthcare, travel & tourism, consumer packaged goods, and financial services including Regions Bank, RaceTrac, GlaxoSmithKline, Blue Cross and Blue Shield, and Panama City Beach.