2021 Gerber Baby Search; How Rockridge Parents Can Apply

ROCKRIDGE, CA — Could your baby be the new face of Gerber? Get out your phones and find your most aww-inducing photo, parents — it’s time to find out.

Gerber’s annual photo search is back and is accepting applications for its newest spokesbaby. Now in its 11th year, the baby food company originally launched its annual search after parents sent it countless photos, hoping to see their little one in Gerber's iconic baby logo.

However, the search for America’s cutest infant or toddler has introduced a new perk for this year’s winner.

Not only will the child selected serve as the company’s official spokesbaby, they will also land a brand-new, honorary role in Gerber’s C-suite as “chief growing officer.”

Applicants for the position must be “between 0 and 48 months old, have an infectious giggle and shining personality, as well as the ability to melt hearts with cuteness — no corporate experience required,” according to a news release.

Passing the spokesbaby baton will be the winner of 2020’s photo search. Magnolia Earl of Ross, California, was selected last year after her “joyful expression, playful smile and warm, engaging gaze” captured the hearts of judges.

Magnolia was selected from more than 327,000 entries.

Babies of all backgrounds are encouraged to apply. If selected, your baby would be featured in Gerber marketing campaigns and on the company’s social media challenges. The winning baby also receives a $25,000 cash prize as well as Gerber products.

Submissions are being accepted through May 10 at 11:59 p.m. ET.

Parents can apply and learn more about the 2021 Gerber photo search on the company’s website.

— Written by Megan VerHelst/Patch