Schools
San Rafael District Funds Enrollment Campaign: Report
A San Diego-based firm will produce print and video messaging promoting re-enrollment that's critical to local school funding.
SAN RAFAEL, CA – Facing steep financial losses amid a precipitous enrollment decline, a San Rafael school district will soon launch a campaign promoting re-enrollment.
The San Rafael City Schools’ district board earlier this month approved a $50,000 contract that will fund an ad blitz over a five-month period promoting enrollment in local schools, The Marin Independent Journal reports.
San Diego-based Target River Marketing will produce print and video messaging that will appear on television and social media platforms, among others, the report said.
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Paring losses is critical to California school districts, which lose $10,000 in state funding for every elementary school student they lose.
The San Rafael district’s loss of 362 students could cost the district $3.62 million, the report said.
Find out what's happening in San Rafaelwith free, real-time updates from Patch.
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