Neighbor News
"Americana Applefest & Veteran's Day Celebration" This Sat., Nov. 7 at Americana Furniture in Waterford
Free live country music, magic shows, face-painting, children's contests, raffle prizes, apple pie, apple cider and more from 12 to 4 p.m.
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This Saturday, November 7th, the iconic Americana Furniture in Waterford will host a free indoor “Americana Applefest & Veteran’s Day Celebration” from 12:00 to 4:00 p.m. The event is being held to celebrate the opening of their customizing Design Center, and Veteran’s Day on November 11th.
The “Celebration” will feature live country-western and bluegrass music by the Still Pickin’ band of Chaplin, Conn., a magician and magic shows, children’s “bob for apples” contests and face-painting inside the Americana Furniture store and giant warehouse.
Free apple pie from the store’s popular Apple Pie Café, hot and cold apple cider, apple cider donuts, popcorn, and raffle prizes will be offered throughout the “Celebration.” Attendees will also receive a 10% discount on all in-store purchases.
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At 1:00 p.m., attendees will be invited to a ribbon-cutting ceremony to celebrate the grand opening of their 1,200 square foot in-store Design Center and new design team that offers interior design and furniture customization services.
Winners of the “Celebration’s” “Why Apple Pie Makes Me So Happy” Essay Contest and Baked Apple Pie Contest, who will each win a $250 Americana Furniture Gift Certificates, will also be announced. Entries into the Baked Apple Pie Contest will be judged at 12:30 p.m. by Waterford VFW chapter volunteers.
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Between 1:00 and 1:30 p.m. Americana Furniture will pay tribute to the contributions of America’s Veterans by announcing their donation to a Waterford-area U.S. Veteran and his/her family who will receive a “Room Makeover” in their Waterford-area home. “In honor of America’s national Veterans Day,” explained Kathy Hansen, general manager, “we worked with the non-profit organization Make-A-Home-Foundation to identify a local area veteran family for whom we will provide a complementary room re-design using primarily furniture made in America. We plan to reveal our ‘Room Re-Design’ at that selected veteran’s home before the upcoming holiday season.”
Since 1922 Americana Furniture has been in eastern Connecticut,” continued Hansen. “Through those more than nine decades, this continuously-family-owned business has been a proud supporter of America’s military and American Values. This November 7th Celebration is one way we are ‘giving back’ to our loyal customers, prospective customers and our U.S. Veterans.”
Located for 66 years at 35 Great Neck Road in Waterford, Americana Furniture has been a favorite furniture shopping destination for Connecticut residents. The business began when cousins Hilbert and William Hendel began peddling their portable house ware products on foot throughout the New London, Groton and Mystic area. Six years later they opened Hendel’s Furniture in downtown New London. Their business prospered and in 1949 the cousins purchased several acres of land in Waterford on which stood a red dairy barn. Today the iconic location, without the dairy cows, complete with the barn and silo continues as home to Americana Furniture.
Jon Hendel, current president and grandson/great-nephew to the Hendel cousins, commented, “Our legendary store offers a relaxed, comfortable atmosphere for shoppers to wander through rooms filled with inspiring ideas for all furniture styles. We have been the only continuously-family-operated furniture store in the region for more than 90 years.
Today, we are also the only store to also offer complementary design services to all our customers, plus furniture that fits every budget in our showroom and ‘purchase and carry’ warehouse. Our newly-launched Design Center offers highly-individualized service for our discerning customers. Every day, our experienced staff strives to provide every customer with a depth of knowledge and expertise that assures them they can be confident with their furniture purchases. We are proud to continue the family tradition of good value, fair pricing, and personal service.”
Both admission and parking are free at the “Americana Applefest & Veteran’s Day Celebration” this Saturday, November 7. The event will be held rain or shine from 12:00 noon to 4:00 p.m.
Americana Furniture is open Mondays through Fridays from 10 a.m. to 8 p.m., Saturdays from 10 a.m. to 6 p.m. and Sundays from 11 a.m. to 6 p.m. For more information, visit www.americanafurniture.net, or call 860-442-8587.