Baked Apple Pie Contest Part of Americana Furniture's "Americana Applefest & Veteran's Day Celebration" This Sat., Nov. 7

As part of this Saturday’s, November 7th “Americana Applefest and Veteran’s Day Celebration”, Americana Furniture in Waterford will hold an Applefest Baked Apple Pie Contest that will be judged by members of Waterford VFW Post 6573. The Celebration will introduce the iconic furniture store’s recent opening of their new Design Center which offers expert design services for their customers.

The “Americana Applefest & Veteran’s Day Celebration” will be held rain or shine 12:00 to 4:00 p.m. with the winner of the Applefest Baked Apple Pie Contest’s $250 gift certificate toward the purchase of Americana Furniture and accessories announced between 1:00 and 1:30 p.m. The Celebration will feature live music by Still Pickin’ country-western and bluegrass band, a strolling magician, children’s contests, face-painting, free apple pie, hot and cold apple cider, apple cider donuts, popcorn, raffle prizes throughout the day, plus a 10% discount on all in-store purchases.

“Americana Furniture has been in southeastern Connecticut for more than nine decades since 1922,” stated general manager, Kathy Hansen. “Today this continuously-family-owned retail business is celebrating the recent opening of our Design Center and success of our in-store Apple Pie Café. In addition to offering a comfortable, quiet location where customers can relax and discuss their design options, the Apple Pie Café has become a favorite gathering place for local area community groups, business associations, family members and friends.”

Established in Waterford in 1922, Americana Furniture at 35 Great Neck Road has been a favorite furniture shopping destination for more than 90 years. The business began when cousins Hilbert and William Hendel began peddling their portable house ware products on foot throughout the New London, Groton and Mystic area. Six years later they opened Hendel’s Furniture in downtown New London. Their business prospered and in 1949 the cousins purchased several acres of land in Waterford on which stood a red dairy barn. Today the icon location, without the dairy cows, complete with the barn and silo continues as home to Americana Furniture.

Jon Hendel, current president and grandson/great-nephew to the Hendel cousins, remarked, “This legendary retail store was founded on the principle of ‘no sales pressure.’ We offer a relaxed, welcoming atmosphere for shoppers to view a variety of furniture styles. For more than 90 years we have been the only family-operated furniture store in this region. Today we are also now the only area store to offer complementary, highly-individualized design services and furniture that fits every budget in our showroom and our ‘purchase and carry’ warehouse. It’s our staff’s continuous ambition to provide every customer with a depth of knowledge and expertise that assures confidence in their furniture purchases. We are proud to continue the family tradition of good value, fair pricing, and personal service.”

In celebration of the new Design Center, between 1:00 and 1:30 this coming Saturday, Americana Furniture will also announce a “Veteran’s Room Makeover”. The store will donate a “Makeover” to a Waterford-area U.S. Veteran in conjunction with November 11th’s Veteran’s Day. “We’ve been working with Make-A-Home-Foundation,” explained Hansen, “to identify a local Veteran for whom we will re-design one or two rooms in their home using primarily furniture made in America. During Saturday’s Celebration, we will introduce that family and announce when we will reveal our room re-design in time for the upcoming holiday season.”

To enter the Applefest Baked Apple Pie Contest, bring submissions between 12:00 noon and 12:30 p.m. to the “Americana Applefest & Veteran’s Day Celebration” this coming Saturday, November 7th at the Americana Furniture store at 35 Great Neck Road in Waterford. Each applicant will be asked to fill out an entry form to be included in the judging by the Waterford VFW Post volunteers between 12:30 and 1:00 p.m. inside the popular Apple Pie Café.

Photographs of the contest winner will be taken with members of the Americana Furniture staff, therefore all contest applicants must agree to permit their photograph to be included in publicity that will appear in local area newspapers and on social media sites after the “Americana Applefest & Veteran’s Day Celebration”.

For more information, visit www.americanafurniture.net, or call 860-442-8587. Americana Furniture is open Mondays through Fridays from 10 a.m. to 8 p.m., Saturdays from 10 a.m. to 6 p.m. and Sundays from 11 a.m. to 6 p.m.