Foxwoods Names New VP Of Brand Communications

MASHANTUCKET, CT – Foxwoods Resort Casino announced this week that Anika Howard has joined the team as Vice President of Brand Marketing and Digital. An award-winning industry veteran, Howard brings nearly two decades of gaming experience to the property, including deep expertise in digital and mobile product marketing, brand communications and sports betting.

“In our search to find a candidate that could strategically bring the Foxwoods brand to life, Anika’s experience and earned respect among industry peers were unmatched, and a perfect fit for our leadership team as we continue to expand our position as a leading resort casino destination in North America,” Foxwoods Chief Marketing Officer Suzanne Trout said in a news release. “Anika has a track record of implementing cutting-edge, integrated approaches to create more engaging customer experiences, and we look forward to leveraging her innovative ideas and passion for technology at Foxwoods.”

Howard has held multiple leadership roles throughout her career and joins Foxwoods after a six-year stint at IGT where she was responsible for launching iLottery for the Illinois State Lottery and Georgia Lottery and most recently leading product marketing for on-premise mobile and sports betting services and solutions in North America.

Prior to her time at IGT, Howard founded AHA Management and Consulting, a boutique firm that focused on emerging technologies and using integrated marketing to grow businesses. Her clients included Wynn Resorts, Isle of Capri Casinos and Seminole Gaming.

Her first foray into the casino industry began at Harrah’s where she was selected as a President’s Associate. Later, as Regional Director of Marketing she developed innovative interactive marketing campaigns that increased profitability and drove hotel occupancy for their Las Vegas and Northern Nevada resorts.

Howard was recently named one of the “25 People to Watch for 2018” by Global Gaming Business Magazine and won the “2018 Women of Achievement Award” from the Nevada Women’s Fund.

As Foxwoods’ Vice President of Brand Marketing and Digital, Howard will lead Foxwoods’ advertising, public relations, digital marketing, sponsorships, marketing, web and social business efforts in addition to working closely with resort operations and loyalty marketing teams.

“I am thrilled to join the leadership team at Foxwoods Resort Casino as we work to build this heritage-rich brand to new heights,” Howard said in a release. “As an industry pioneer, Foxwoods holds a unique position in the resort casino landscape and I look forward to leveraging my experience to foster continued innovation and customer-first approaches in creating an ever-evolving property experience.”

Visit foxwoods.com for more information.

Contributed press release

To sign up for Ledyard breaking news alerts and more, click here.

Photo credit: Shutterstock