Business & Tech

How To Get Domino’s To Fix Potholes In Ledyard

Domino's has helped several municipalities fill potholes. Here's how you can do the same for Ledyard.

LEDYARD, CT — Potholes are universally hated. Drivers hate them. Motorcyclists hate them. Bicyclists hate them. Pretty much everyone, save for the people who earn a living filling them. Domino’s hates them too. And the pizza company wants to help.

Domino’s has launched its so-called “Paving for Pizza” campaign to help “smooth the ride” for its pizzas, including repairing cracks, bumps, potholes and other road conditions that pose a threat to “good pizzas” leaving the store.

And while Patch can’t guarantee the product will taste any better than before, you can help Ledyard fill at least a couple potholes and help your own drive to work.

Find out what's happening in Ledyardwith free, real-time updates from Patch.

It’s really easy. Click here and enter your zip code on the “Paving for Pizza” website. That will enter Ledyard into the sweepstakes. If your town is selected, Domino’s promises to “help fund the repair of the roads to get your pizza home safely and deliciously.” The submitter will be notified.

In return, Domino’s asks that you celebrate appropriately: by taking advantage of its carryout special. Is it a gimmick to get you to go to buy pizza? Perhaps. But the next time your tire thuds into a hole in the road on the ride home, you’ll wish someone would’ve filled it.

Find out what's happening in Ledyardwith free, real-time updates from Patch.

Russell Weiner, president of Domino's USA, says in a release the company doesn’t want people to lose a pizza to pothole.

"Domino's cares too much about its customers and pizza to let that happen,” he says.

Domino’s says it has already helped several places fill potholes, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California. Photos posted online show filled potholes with the signature Domino’s logo — a red and blue domino — with the phrase, “OH YES WE DID.”

Eric Norenberg, city manager of Delaware, told Yahoo he appreciated the additional funding, saying it helped bolster the city’s limited resources.

Patch reporter Dan Hampton contributed to this report.

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Photo credit: Shutterstock/Youproduction


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